Hasta La Creative!

Today, as I was feverishly submitting resumes and simultaneously reading about the economy (multi-tasking for all you would-be employers), I came across ”Ten Winners in the Recession” on Yahoo!, nestled nicely on the Personal Finance page.

Although there weren’t a whole lot of suprises, a few made me scratch my head. Some of the better listees included: Resume Writers & Editors, Condom Manufacturers (we’re poor, but safe!), At Home Coffee Brews, and…(drum roll, please) Career Development Websites! 

That just goes to show you that there is opportunity out there if you know where to look for it.

Surprisingly omitted from the Top Ten list was the single shining light emanating from the advertising sector: Online Ad expenditures. According to the IAB, 2008 saw Internet advertising revenues increase by 10.6 percent overall compared to 2007. Search advertising showed the highest percentage gain, increasing by 19.8 percent over 2007 and accounted for 45 percent of all Internet ad spending. Online display advertising increased by 8 percent while classified ad revenues fell 4 percent. The IAB study, completed with the aid of PricewaterhouseCoopers, can be downloaded here.

LONDON – LoveFilm, the UK’s biggest online DVD and games rental service, has appointed sister digital agencies Quant and Presky Maves to handle its customer acquisition account.

LONDON – Friendly society Family Investments, the UK’s biggest Child Trust Fund (CTF) provider, is rebranding as it expands its product range into other financial-services areas.

LONDON – Paul Sigaloff, sales director of Global Radio’s interactive team, is relocating to Sydney to be national sales director for Fairfax Digital, the Australian digital publisher.

Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Milan, Italy
Creative Directors: Federico Pepe, Stefania Siani
Art Director: Federico Pepe, Luca Menozzi
Photographer/Illustrator: Stefano Torresani

LONDON – AOL has launched of a games website, Flytrapgames.com, aimed at the fast growing casual gaming market.

LONDON – AOL UK is expanding its global publishing network, MediaGlow, by launching a website that offers insight into casual online gaming.

True Blood is an American television drama series.

found at Ads of the World

Marks & Spencer has reiterated its pricing strategy of ‘first price, right price’ with four main sale events a year, despite a series of short-term sales by department store competitors.

LONDON – Between 3,500 and 4,000 employees at regional newspapers, around 10 per cent of the industry’s workforce, have lost their jobs in the past six months, according to reports.