Master and Apprentice Are Back, and Ridiculous as Ever, for Steak 'n Shake

The latest ads in Carmichael Lynch’s master and apprentice campaign for Steak ‘n Shake continue to use sound effects and choice props to comic effect.

This time, the main featured sound effect is the comically exaggerated air karate chop. The latest series of wooshes reminds us fondly of Weird Al’s absurd dance sequence in his 1988 parody of Michael Jackson’s Bad (“Because I’m fat …”). As for the prop, it’s a black blindfold that Master wears in his “Pin the tail on the donkey” like search for a milkshake in the desert. The tagline remains, “Hunger wisely.”

As with last year’s spots, these were directed by Harold Einstein.

CREDITS
Client: Steak ‘n Shake
Spots: “Kung Fu Elbow,” “Blindfold”
Agency: Carmichael Lynch, Minneapolis
Chief Creative Officer: Dave Damman
Executive Creative Director: Marty Senn
Art Director: Matt Pruett
Art Director (Food): Teela Shandess
Writer: Nick Nelson
Director of Production: Joe Grundhoefer
Executive Content Producer: Freddie Richards
Senior Content Producer: Jon Mielke
Producer (Food): Jenny Barnes
Business Manager: Vicki Oachs
Account Service Team: Stacy Janicki, Sarah Brehm
Senior Project Manager: Lisa Brody
Postproduction Company: Dummy Films
Director: Harold Einstein
Executive Producer: Eric Liney
Director of Photography: Ramsey Nickell
Edit House: Arcade Edit, New York
Executive Producer: Sila Soyer
Editor: Dave Anderson
Assistant Editor: Mark Popham
Online Artists: Tristian Wake
Telecine: CO3
Colorist: Tim Masick
Sound Design: Butter & Heard City
Audio Post: Heard City
Mixer: Keith Reynaud
On-Camera Talent: Mark Montgomery (Master), Alex Miles (Apprentice)
Voiceover Talent: Tom Hair



Ogilvy Johannesburg Gives Us Yet Another Silly Rendition of ‘Real-World Social Media’

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Really? Really? Have we not seen enough silly iterations of the whole “what if the real world were like social media” stunts? This latest “social media buffoon in public” schtick comes to us from South African mobile provider Cell C which thinks, well, we’re not even quite sure.

We suppose the Ogilvy Johannesburg-created ad asks the question “what would happen if you ran out of data?” Well, you’d probably run around town like an idiot slapping Like stickies on everything and creepily following girls down the sidewalk. Or maybe plastering the wall with Polaroids. Or poking complete strangers.

Of course one angry YouTube commenter is certainly not to be considered a trusted barometer of corporate performance but Paulo De Freitas is not happy and wrote, “Instead of spending tons of money on these silly video promotions, fix your damn network first!!! I still struggle to get decent data connection on Cell C. Normally I have full H+ signal but cannot use data at all. Can’t even load Google’s page. (It’s that slow!!!) … Everyday I regret moving from MTM to Cell C. Can’t wait for my contract to end…Screw Cell C.”

Anger at the brand aside, this is just not funny anymore. It may have been the first one, two or even three times but it’s been done to death and is now just stupid.

English National Opera’s take on real-world social media:

Dean College’s take:

Doritos and College Humor Deliver Unbold, Unfunny Lunchtime Stunt

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Hmm. Is this even funny? Is this even good advertising? Check out all that product placement! And how about that stupid red sticker covering the Apple logo on the guy’s MacBook. We’ll be placing this squarely within the forced fun category and not really all that worth of College Humor work. Alas, that’s exactly what it is. Doritos might be bold but this stunt isn’t.

Badlands Photography

Passionnés par les paysages désertiques de l’Arizona, le photographe Ben Sandler et le studio Zeitguised ont imaginé la série « Badlands », proposant des images surréalistes, mêlant photographie et modélisation 3D avec talent. Des créations à découvrir sur leurs portfolios et dans la suite de l’article.

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The Hunt

Spike Morris et Oscar Hudson ont réalisé cette belle vidéo intitulée « The Hunt » pour la série Random Acts du media Channel 4. D’une très grande qualité, elle illustre la détresse d’une femme victime d’une chasse à la cour. Une production Bad à découvrir dans la suite de l’article.

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JetBlue Reminds Us Just How Much Flying Sucks

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Here’s the problem with JetBlue’s new Mullen-created commercial for JetBlue. No matter how you sugarcoat it (bags fly free, most legroom in coach, unlimited snacks, free TV, friendly flight attendants), flying still sucks. Know why? Because people refuse to pay a lot to fly so the airlines have no choice but to pack as many people into a plane as possible and give them as few “perks” as they can.

In this new commercial, JetBlue attempts to identify with the plight of the frequent flier — in the form of a pigeon — in a way that accomplishes nothing except to remind people that, well, flying sucks. Does anyone really believe that flying JetBlue is markedly better than Southwest, American or United? Oh sure there are differences but all in all, unless you’re paying for the first class, the experience is equally bad.

The whole legroom thing is a joke. Until airlines make seats WIDER so you can prevent the invasion of one’s personal caused by the avalanche of your seat mate’s fat bulging from beneath and above the arm rest, flying will always suck.

And no amount of free TV, friendly service or free snacks (which, in actuality, just makes the problem worse), is going to solve this problem.

DC Navy Shooting ‘Sponsored’ by Progressive’s ‘Gun-Toting’ Flo

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It’s been a while since we’ve witnessed a contextual advertising screw up. While we’re sure they still happen all the time and people have, for the most part, just become immune to them, it’s still intriguing to see them pop up from time to time.

Adrants reader Micah Donahue sent us this mobile screenshot of a Progressive ad banner above a CNN story about today’s shooting inside a D.C naval facility. In the banner, Progressive’s Flo can be seen aiming a gun at the viewer. Of course it’s not an actual gun but the placement of the ad above a story about a shooting is, at best, disconcerting.

To be fair, it’s not even clear whether or not this is a contextually served ad. It’s appearance could be completely random. Even so, an ad that has an image which appears to look at though someone is aiming a gun at you is probably not the best creative execution (no pun intended) to have in your rotation.

Oppo N1 Smartphone Ad Campaign Brimming With Sexual Innuendo

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A new ad for Chinese smartphone company Oppo has released an ad touting the fact their new phone has a touch screen on the back as well as the front. To convey this point, the brand took the easy route and chose to make an analogy between the back of the phone and a lady’s back.

So the result is an ad featuring a bare back accompanied with the headline, “Don’t just touch the front, the back is also interesting.” The ad is finished with “Rear Touch Panel. A brand new user experience.

Really? Seriously?

Oh and that’s not all. Reportedly, he brand has also rolled out an ad featuring a picture of toilet paper and the headline, “Easy to use with one hand so you can get busy with the other one…”

It’s like a group of fifth grade boys wandered into an advertising class for a field trip and the professor kept them busy by asking them to come up with a witty ad campaign.

Well it all kind of makes sense actually. It is, after all, a Chinese brand and as we have seen before, those Chinese do have an odd fixation with sexual innuendo. Via.

Pepsi Thinks Soda Coursing Through Your Veins is A Good Thing

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It’s really quite sad when soda brands even remotely imply their products approach something any sane person would consider healthy. Oh sure, we all want to consume a soda from time to time but to imply the crap carries any health benefits is ludicrous.

But that does not appear to have concerned BBDO Dusseldorf when they created this poster campaign for Pepsi which is said to deliver “refreshment and energy to all parts of the body.” The image appears to be a body’s veins and capillaries which are colored so as to mimic the brand’s color scheme.

It doesn’t take much more than a cursory Google search to determine study after study have determined soda is simply not healthy. Yes, it won’t kill you if you consume it in moderation but for those who drink it like coffee on a daily basis, it would appear the prognosis is not good. Via.

Foals – Bad Habit

Nabil Elderkin a signé la réalisation du dernier clip du groupe Foals. Illustrant le morceau ‘Bad Habit’, cette vidéo propose de découvrir la détresse du chanteur Yannis Philippakis dans le désert, cherchant à rejoindre une femme qu’il aperçoit sans savoir si celle-ci est réelle ou bien un mirage. Plus dans la suite.

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Navigate My Mind

Bad Trip est le projet un peu fou d’Alan Kwan. Ce dernier a décidé depuis novembre 2011 de filmer chaque moment de sa vie grâce à une caméra montée sur ses lunettes pour ensuite les incruster dans un programme qu’il a conçu et structuré. Une expérience immersive entre la mémoire et les rêves à découvrir dans la suite.

Feist – The Bad in Each Other

Le réalisateur Martin De Thurah a pu démontrer tout son talent pour la réalisation, avec le dernier clip de Feist. Illustrant le morceau “The Bad in Each Other”, cette vidéo produite par The Lift Productions nous présente des morceaux de vie. A découvrir dans la suite.



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M.I.A. – Bad Girls

Après avoir notamment réalisé la campagne Adidas Is All in, le réalisateur Romain Gavras revient cette fois-ci avec le nouveau clip de M.I.A.. Illustrant le morceau “Bad Girls”, cette vidéo visuellement très réussie, produite par Iconoclast, est à découvrir dans la suite de l’article.



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Rape Campaign Just Makes Men Think More About Sex

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Copyranter couldn’t have said it better
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Porn Network Promises Bad Acting Delivered by Big Breasted Bimbos

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OK, so there’s no redeeming value to these ads for Canadian adult entertainment network Amour apart from reveling in the irony of actresses doing a good job acting poorly.
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Newsflash! ‘Naked’ Woman on Chatroulette! Must Be an Ad. Yawn.

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Oh, Chatroulette, how we used to love you so.
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Yawn. Speed Stick Steals the Fake ‘Viral’ From Levi’s, Nike

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More fake virals. This time from a deodorant.
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Effen is F’ing With Us

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Oh lets just come right out and say it, Effen.
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Radio Spot Dials Hotel Phone Number For Your Lazy Ass

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As if we weren’t already lazy enough what with voice activated menus and all manner of click and swipe, we can now sit on our ass even longer and have a radio ad dial our phone for us.
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Activia Tries Really, Really, REALLY Hard to Make Yogurt Sexy

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In a new :30 from RKCR/YR for Activia featuring English actress Martine McCutcheon, the agency goes all out trying to add some sort of sex appeal to “intensely creamy” Activia.
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