Hasta La Creative!

LONDON – Mills & Boon and Virgin Trains are raising money for Comic Relief by kissing and making up after the publisher last month launched a viral campaign deriding Virgin’s ban on kissing at Warrington station.

LONDON – Seven Seas has signed a six-week sponsorship deal with The Daily Telegraph to promote its JointCare range in support of its TV campaign.

LONDON – Amazon US has launched software allowing the iPhone and iPod Touch to read books available for its Kindle ebook reader.

LONDON – New Dads Survival Guide, a website aimed at first-time fathers and owned by mother and baby website Bounty.com, is investing £50,000 in content in an attempt to become the UK’s number one site for dads.

LONDON – Gavin O’Reilly, the new chief executive of Independent News & Media (INM), has quashed rumours regarding the imminent closure or sell-off of the loss-making Independent and Independent on Sunday newspapers.

LONDON – The News of the World has signed a high five-figure sponsorship deal with IDS, the sales house for Virgin Media TV, to promote its Fabulous magazine on Living.

LONDON – Bauer Media’s national radio brand Kiss has extended its commercial offering this week, with the launch of a new mobile streaming service.

LONDON – Newspaper publisher Trinity Mirror has strengthened its regional digital team by appointing former Magic Lantern managing director Richard Ayers to the new role of regional web publishing director, Trinity Mirror Regionals.

As the international community debates the closure policy in the Gaza Strip, the director of animation of “Waltz with Bashir” has some harsh messages to convey in his new animated short about Gaza.

Une campagne publicitaire mystérieuse pour la marque italienne Meltin Pot spécialisée dans le jeans. Conception de l’agence Armando Testa à Turin, avec des photographies de Vincent Dixon. Une baseline originale “Cet été, abandonnez vos cauchemars” et une déclinaison sur 12 affiches.