Hasta La Creative!

PornHub is back with some more safe-for-work ads. And this time, it’s facetiously trying to insert its brand name into the lexicon, by suggesting the phrase “Pornhub Premium” could become verbal shorthand for saying something is excellent.

The phrase pops up, much to the shock of those who’ve never heard it, in these three new spots, which involve non-porn subject matter like aged cheese, wedding finery and Los Angeles real estate.

McDonald’s actually tried the exact same approach in 2012 with the Egg McMuffin. In the case of PornHub, there’s extra humor in the surprised expressions on the actors’ faces, making it clear that this new particular slang isn’t going to catch on.

But the service itself might. Similar to Netflix, the premium streaming service will offer ad-free HD viewing, exclusive content and faster playback—for a monthly fee of $9.99. It’s not a new model, but it could be a successful one, especially if the exclusive content is as entertaining as much of the brand’s marketing has been.

Like any good marketer, Pornhub is getting into product innovation with a new app-powered, virtual-reality sex toy that the video streaming site says will “provide the ultimate experience in interactive cyber passion.”

It’s called the TwerkingButt™. Created with adult novelty manufacturer Topco Sales, it features “multiple twerking patterns, customizable rhythms, massage speeds, sensual vibrations and simulated body heat, which can all be custom controlled with the included remote or via your smart phone/tablet (Android or iOS),” Pornhub says.

It includes virtual reality goggles and 3-D content, and the app controls everything from motion to music. (You can sync the device’s movements to your playlist, for example.) It also has patented “CyberSkin” technology, which warms to a body temperature of 98.6 degrees, while “providing ideal levels of friction, elasticity and softness that’s as near to the human sexual experience as possible,” says the brand.

If that sounds scientific, the commercial for the thing is much more (sorry) tongue-in-cheek, featuring the kind of lighthearted, absurdist comedy for which the world’s most mainstream porn brand has become known.

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“We can barely contain our excitement for the new TwerkingButt,” says Corey Price, vice president of Pornhub. “I think we can honestly say that the release of our new product will mark a new benchmark in the convergence of emerging technology and immersive pleasure to deliver one of the most lifelike sexual simulation experiences on the market today.”

It will put a dent in your wallet, though. When it hits retail shelves in August, it will cost $699 for the regular version and $999 for the deluxe.

Oh, and it has kind of a cute logo:

DDB has uploaded what it claims is the first fake erotic video on Pornhub. The video starts off porny and then morphs into a (still NSFW) PSA from the Alcázar Gynecology Institute, showing men how to perform a breast exam on their wives or girlfriends.

Traditional ads targeting women simply aren’t working, DDB says. And the agency points out that the potential reach of this approach is impressive—given Pornhub’s sizable audience and the fast that 94.73 percent of men watch porn online, according to research. (What portion of those don’t mind being tricked into watching else is another matter.)

And of course, there’s the further problem that this campaign blatantly sexualizes breast cancer, which is an approach many cancer activists despise.

Check out the case study below, which is NSFW. What do you think of the strategy here?

Via Adeevee.

CREDITS
Client: Alcázar Gynecology Institute
Agency: DDB, La Paz, Bolivia
Co-founder & CCO: Henry Medina
Co-founder & CEO: Emanuelle Medina
Head of Art: Christian Morales
Copywriter: Henry Medina
Producer Company: Rebeca
Director: Miqy de la Barra
Executive Producer: Alejandro Noriega
Music & Sound Company: Vinylo Sound
Music & Sound Designer: Ricardo Núñez

Those who have been waiting with bated breath for the results of Pornhub’s SFW advertising contest were assuaged today with the unveiling of 15 finalists. And there’s quite the smattering of innuendo and suggestion in this batch, featuring a few videos, some clever image and word plays, and some that almost literally spell it out.

To those just tuning in, the site challenged the world to make G-rated, family-friendly ads for the site in March. And many of the entries gave us quite the chuckle. Check out the finalists below and vote on PornHub’s SFW tumblr.

Here’s hoping this contest has a happy ending.

Via Business Insider.

Source

This Arbor Day season, Pornhub has found a new way to celebrate its commitment to giving America wood.

The adult site says it will plant a tree for every 100 videos watched in the site's "Big Dick" category. The "Pornhub Gives America Wood" promotion (landing page is porn-free) is part of an ongoing safe-for-work approach to marketing that has helped broaden Pornhub's buzz.

Recently, AdFreak covered Pornhub’s SFW amateur advertising contest, a witty repository of wink-wink-nudge-nudge visual puns.

But Pornhub is still fairly new to these kinds of promotions. For example, right now there's no telling where the trees are going. Not wanting to be premature, the site hasn’t chosen a partner to actually plant the trees (more than 13,000 of which have already been earned). Once this limited-time offer is over, Pornhub will choose among Arbor Day Foundation, Trees for the Future and American Forests.

You only have until midnight on May 2 to contribute, so if you love the earth, you better get to work getting off as soon as you get off work.