Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of “bold.” Having introduced the platform “For the Bold” in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become “For the Bold…
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| THE ORIGINAL? Coca-Cola – « Billboard Houses » – 2016 Watch the Case Study video Click the image to enlarge Source : Ad Forum Agency : Findasense Bogota (Colombia) |
LESS ORIGINAL Jood NGO – « Life saving outdoors » – 2023 Billboards transformed into tents to provide shelter Click the image to enlarge Source : Roastbrief Agency : Wunderman Thompson (Morocco) |
(TrendHunter.com) As we enter 2024, the intersection of innovation and industry is poised to usher in a new wave of transformative tech trends. From AI-powered tattoo printers to enhanced console controllers,…
Chicago-based cannabis conglomerate Cresco Labs, partnering with a popular sports bar, is launching a THC-infused buffalo wing sauce just in time for Super Bowl gatherings. With the limited-run product, the company’s goal is to participate in the annual sports event–which has turned into an all-American holiday–like any other consumer packaged goods brand. While there’s no…
In this week’s episode, host Jenny Rooney sits down with Michelle Peterson, CMO of Kendra Scott to discuss the brand’s remarkable journey, consumer trends and the dynamics of the jewelry industry. During the conversation, Peterson shares her journey from chemical engineering to the CMO role and discusses the multi-generational brand’s founding in a bedroom over…
The festival, seen as a barometer for the overall health of the film industry, featured several movies and documentaries snatched up by studios and streaming services.
Customer choice is endless and acquisition costs are at an all-time high, so it makes sense that marketers are turning to customer loyalty programs to stand out. But these programs aren’t a silver bullet. Take Bed Bath & Beyond’s well-known yet generic 20% off coupons, for instance. They’re a classic example of a “loyalty” scheme…
(TrendHunter.com) Following the success of Future Festival World Summit 2023, we invite you to take advantage of our exclusive Valentine’s Day Promotion for 2024.
For a limited time, when you purchase a…
Nerds’ first Super Bowl ad will be a “multisensory” experience, according to marketing director Joey Rath. Joining ADWEEK’s Europe brand editor Rebecca Stewart and senior producer Al Mannarino on this week’s episode of Yeah, That’s Probably an Ad, Rath discussed how Nerds’ decision to enter the Super Bowl advertising arena aligns with a recent surge…
It’s all happening in the Nick of time. Top line With a couple of weeks to go before the Big Game, Paramount has sold out inventory on Nickelodeon for its Super Bowl 58 alternate telecast. Between the lines The company first announced Nickelodeon would get an alternate telecast–which ADWEEK is calling a slime-ulcast–in August. Now,…
While most Privacy Sandbox solutions are designed to help the internet ecosystem still operate on Chrome once the Google browser deprecates third-party cookies this year, some proposals aim to maintain the status quo. One such solution, Related Website Sets, is not so much about creating alternative ways to complete a function, but rather allowing cookies…
Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […]
The post Super Sweet Sounds of the ’70s Used to Sell More Stuff appeared first on Adpulp.
Ahead of Change Your Password Day on Feb. 1, password management software 1Password and Ryan Reynolds’ agency Maximum Effort have teamed up again to help consumers protect themselves from bad actors ready to steal their data. And who better to embody that mission than a spokesperson who knows a thing or two about bad acting?…
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign. Produced by creative agency TBWAMedia Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for…
Em sua tradicional campanha “Shot on iPhone” para celebrar o Ano Novo Lunar na China, a Apple destaca desta vez a importância da autoaceitação. Mas claro, sem deixar de ser uma demonstração técnica impressionante do iPhone 15 Pro Max. O filme, com mais de 15 minutos de duração, é dirigido por Marc Webb (“(500) Dias …
Leia Em filme para o Ano Novo Chinês, Apple mostra a arte de ser você mesmo na íntegra no B9.
The Eugene Weekly was forced to lay off all 10 of its staff members last month after it discovered tens of thousands of dollars in unpaid bills.
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