The past year was one of contrasts for the gaming industry. It was both one of the most significant years for gamers, given an unusually large number of well-received titles, and one of the most challenging for game creators due to a swath of restructurings aligned with cutbacks in the broader technology industry. In both…
(TrendHunter.com) As the home continues to evolve into a multifaceted space that encompasses work, leisure, and sanctuary, brands are adapting to meet consumer preferences. From upcycled bathroom essentials to…
Unilever mayonnaise brand Hellmann’s will continue its battle against food waste with an ad featuring Kate McKinnon, Mayo Cat and Pete Davidson’s yearly cameo in the brand’s Super Bowl ad. The spot tells viewers how the “may-ow” can be used to make new meals out of Super Bowl leftovers. For the fourth consecutive year, Unilever…
(TrendHunter.com) As the home continues to evolve into a multifaceted space that encompasses work, leisure, and sanctuary, brands are adapting to meet consumer preferences. From upcycled bathroom essentials to…
OpenAI introduced @ mention capabilities for custom GPTs within GPT-4, changing how people interact with the generative AI chatbot and making the platform more enticing for publishers. Previously, people could ask ChatGPT questions like, “Stylish summer attire for men,” and receive a generic array of responses based on GPT’s existing training data. Now, the @…
(TrendHunter.com) From sustainable haircare solutions to groundbreaking product formulations, this list of hair trends for February 2024 delves into some of the industry’s most significant contributions that…
As in real life, some people in the teaser for e.l.f. Cosmetics’ first national Super Bowl ad are not too thrilled to get an official jury summons. Ronald Gladden, for one, already did his Jury Duty, and RuPaul’s Drag Race contestant HeidiNCloset has “too much stuff to do” to leave her stretch limo and show…
Ageism is one of the most embarrassing problems in the advertising industry. It’s a topic we continue to cover in these pages and a problem that lingers like the vilest of stenches. At the same time, some of the industry’s smartest people are working on solutions. Jane Evans, author of Invisible to Invaluable: Unleashing the […]
The post Visible Start Is A New Training Program for Women Over 45 appeared first on Adpulp.
(TrendHunter.com) From sustainable haircare solutions to groundbreaking product formulations, this list of hair trends for February 2024 delves into some of the industry’s most significant contributions that…
Agency network WPP is set to double down on growing its artificial intelligence offerings, which will include an investment of $317 million (GBP250 million) this year, but it won’t forget about its roots in creativity, CEO Mark Read said. Speaking with ADWEEK ahead of WPP’s Capital Markets Day previewing its plans for the year ahead,…
David and Victoria Beckham take center stage in Uber Eats’ Super Bowl 58 campaign–but they don’t seem especially prepared for the gig, going by the brand’s teaser. Back in the spotlight since Netflix released its Beckham documentary in October, David and Victoria are just two of the celebrities who will star in Uber’s fourth consecutive…
Chief among the concerns at the Interactive Advertising Bureau’s Annual Leadership Meeting in Marco Island, Fla., this week is that Google Chrome’s Privacy Sandbox, a pack of solutions to replace third-party cookies, is not yet ready to meet the demands of programmatic advertising. Publishers, ad-tech firms and marketers at the event pointed to vague aggregate…
With Super Bowl 58 commercials clocking in at $7 million for 30 seconds, advertisers are all trying to make a sure bet with their creative. According to a survey of Super Bowl watchers by United Talent Agency’s UTA IQ, Big Game commercials that reference–or, lately, revive–specific entertainment IP or characters are considered both unique (71%)…
From outside Gaza, the scale of death and destruction is impossible to grasp, shrouded by communications blackouts, restrictions barring international reporters and extreme challenges facing local journalists.
Amazon, Google, Microsoft and other tech companies have been on a layoff spree this month, with the latest cuts differing from last year’s mass reductions.
From outside Gaza, the scale of death and destruction is impossible to grasp, shrouded by communications blackouts, restrictions barring international reporters and extreme challenges facing local journalists.
Doritos is introducing a new brand platform to reach a multi-generational audience with the beginning of a global campaign that will help it redesign the meaning of “bold.” Having introduced the platform “For the Bold” in 2013 with its first global campaign, the PepsiCo-owned snack brand will evolve the line to become “For the Bold…
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| THE ORIGINAL? Coca-Cola – « Billboard Houses » – 2016 Watch the Case Study video Click the image to enlarge Source : Ad Forum Agency : Findasense Bogota (Colombia) |
LESS ORIGINAL Jood NGO – « Life saving outdoors » – 2023 Billboards transformed into tents to provide shelter Click the image to enlarge Source : Roastbrief Agency : Wunderman Thompson (Morocco) |
(TrendHunter.com) As we enter 2024, the intersection of innovation and industry is poised to usher in a new wave of transformative tech trends. From AI-powered tattoo printers to enhanced console controllers,…
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