Squarespace’s cinematic Super Bowl 58 ad directed by Martin Scorsese imagines an alien invasion that no one on Earth notices. The legendary director’s Super Bowl commercial debut, “Hello Down There,” is a humorous story based on the premise that people are too obsessed with the digital world. So consumed are the humans of planet Earth…
Microsoft marca seu retorno ao Super Bowl após quatro anos, destacando o Copilot, seu assistente de IA. Criado pela Panay Films, o comercial serve como um manifesto contra as barreiras das conquistas humanas, promovendo a IA como uma ferramenta para quebrar limites. Ambientado ao som de “Watch Me” dos The Phantoms, o anúncio mostra pessoas …
Leia Copilot: Microsoft volta ao Super Bowl para promover inteligência artificial na íntegra no B9.
Fox has a new playbook for the sports streaming space, and everyone has questions. On Tuesday, Fox, ESPN and Warner Bros. Discovery surprisingly announced they’d come together to release a new combined sports streamer in the fall of 2024. The product will combine 14 linear networks, including Fox and its portfolio of affiliates, ESPN and…
Court is in session and, as usual, Judge Judy is in no-nonsense mode. The famous TV magistrate, renamed Judge Beauty for e.l.f. Cosmetics’ first national Super Bowl ad, is appalled that the defendant in front of her would spend $92 on makeup. She drops one of her well-known quips–“Beauty fades, dumb is forever”–and hands down…
No seu primeiro comercial para o Super Bowl, Martin Scorsese traz uma ode aos clássicos filmes de alienígenas com uma reflexão sobre as distrações da internet moderna. A criação foi realizada em conjunto com a equipe interna da Squarespace. “Hello Down There”: Uma Visita Extraterrestre Ignorada O filme de 30 segundos – que conta com …
Leia “Hello Down There”: Martin Scorsese estreia no Super Bowl com comercial da Squarespace na íntegra no B9.
Microsoft is returning after a four-year hiatus to the Super Bowl this year. The tech giant’s ad unveils artificial intelligence companion Copilot, making it available to people on Google Play and Apple’s App Store, as well as via web experience, during the Big Game. Microsoft’s “Watch Me” campaign expands on its “Empowering Us All” position…
There’s more than one Big Game this weekend. Ahead of the upcoming Super Bowl on CBS, the ever-popular Puppy Bowl returns on Sunday, Feb. 11, at 2 p.m. for its 20th year, simulcast across Animal Planet, Discovery, TBS, truTV, Max and Discovery+. This year’s matchup between Team Ruff and Team Fluff will feature 131 puppies…
Actor Michael Cera’s recent strange behavior linking him to skincare brand CeraVe is part of a Super Bowl campaign. A video featuring the Arrested Development star appeared today on a website called iamcerave.com. The website’s heading is, “Michael CeraVe,” with the description, “Human skin is his passion.” In the film, Cera appears in a series…
At the end of the year, The Times had 10.36 million subscribers, 9.7 million of them digital-only.
As a New England Patriots fan, I, like many others whose team missed the mark,, am looking forward to the Super Bowl for the ads. I understand how all-consuming this yearly event can be for advertisers. After all, last year’s Super Bowl LVII raked in more than 113 million viewers and #SuperBowlLVII accumulated 225 million…
Moscow did not say when the interview would run. It is Mr. Putin’s first formal interview with Western news media since the start of his full-scale invasion of Ukraine.
M&M’s is back advertising in the Super Bowl this year, with a new creative strategy that centers celebrities as the stars of the candy brand’s narrative, instead of their at times controversial spokescandies. The campaign, designed with help from long-standing agency partner BBDO, focuses on throwing a bone to those who didn’t win big, specifically…
(TrendHunter.com) EDC Monster introduces a look at the Phantom 2.0 knife, which is a TSA-approved knife meant for daily tasks or traveling and other outdoor activities. The Phantom 2.0 is an upgraded version of its…
The sports bundle is back. In a stunning move, Disney, Fox and Warner Bros. Discovery have teamed up to launch a new joint streaming TV service that combines sports rights. The joint venture brings together portfolios of sports from linear networks like ESPN’s suite of linear properties, ABC and ESPN+; Fox and its properties FS1…
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