(TrendHunter.com) The February 2024 art and design trends encapsulate a transformative era where minimalism, technological integration, and sustainability converge to redefine aesthetic and functional standards…
(TrendHunter.com) The February 2024 branding round-up is dominated by brands across many different industry categories aiming to celebrate the coming Lunar New Year with specialized capsules.
Personal care brand…
Taylor Swift’s effect on the NFL has been an advertising Love Story, but the singer didn’t have much impact on Paramount’s record-setting Super Bowl 58 ad sales. Though the company hasn’t announced its sales total, ADWEEK has learned that Paramount has surpassed Fox’s ad sales revenue from last year of around $600 million for the…
There are two types of ecommerce: empty and connected. Empty ecommerce gets you to checkout fast but gives no reason to return. Connected ecommerce adds value emotionally, materially or both while delivering the same seamless purchase journey. Why is connection important? Because Gen Z are social shoppers. They use social and websites for inspiration, think…
The viewership was the highest for the awards show since the 2020 ceremony, shortly before the pandemic.
Both Jenna Ortega and Danny Ramirez are about to learn a valuable lesson from Doritos Dinamita and Frito-Lay during Super Bowl 58: Don’t get between a mascot and their food of choice. During a 60-second ad airing during the third quarter and created by Goodby Silverstein & Partners, Ortega and well-coiffed, pantsuited Doritos Dinamita brand…
This Netflix news will travel fast. Top line Today, Netflix announced Expedia Group will be its first global advertising partner to activate a multi-market campaign on the streamer’s ad-supported plan throughout 2024. Between the lines According to the companies, the new partnership is a significant step as Expedia Group looks to accelerate its global expansion…
A Expedia, em uma parceria pioneira, anuncia a primeira campanha publicitária global na Netflix, abrangendo nove países, incluindo Estados Unidos, Canadá, México, Reino Unido, França, Alemanha, Austrália, Japão e Brasil. Esse movimento marca o primeiro grande teste da capacidade global da Netflix em transmitir publicidade. A campanha “Made to Travel” da Expedia será lançada ao …
Leia Incluindo Brasil, Expedia lança primeira campanha global do plano com anúncios da Netflix na íntegra no B9.
Legendary director Martin Scorsese gets creative help from his daughter Francesca Scorsese in Squarespace’s Super Bowl 58 teaser. The charming four-minute film sets up the website building service’s 10th consecutive commercial in the Big Game. It is also Scorsese’s first time directing a Super Bowl ad. The trailer plays on the Scorsese father-daughter dynamic that…
No sétima participação consecutiva de Pringles no Super Bowl, a marca apresenta um comercial estrelado por Chris Pratt. Desta vez, o enredo se afasta da clássica situação de mãos presas no tubo, para brincar com uma conexão inusitada entre Pratt e o mascote bigodudo da marca. Bigode viral: criado pela Grey, o comercial começa com …
Leia Super Bowl 2024: Chris Pratt chega ao estrelado graças ao bigode no comercial de Pringles na íntegra no B9.
No novo comercial de Doritos para o Super Bowl 2024, a atriz Jenna Ortega (de “Wandinha”) e suas abuelas, Dina e Mita, transformam uma simples ida ao supermercado numa aventura épica pelo último pacote de Doritos Dinamita. A criação é da Goodby Silverstein & Partners. O comercial de 60 segundos (assista abaixo) promete ser um …
Leia Doritos apimenta o Super Bowl 2024 com perseguição de abuelas na íntegra no B9.
No novo comercial de Doritos para o Super Bowl 2024, a atriz Jenna Ortega (de “Wandinha”) e suas abuelas, Dina e Mita, transformam uma simples ida ao supermercado numa aventura épica pelo último pacote de Doritos Dinamita. A criação é da Goodby Silverstein & Partners. O comercial de 60 segundos (assista abaixo) promete ser um …
Leia Doritos apimenta o Super Bowl 2024 com perseguição de abuelas na íntegra no B9.
Friends, relatives, and strangers may from time to time voice contrary or judgmental opinions about a pet’s place in the family. It typically goes over like a fart in church, and this ad campaign from Freshpet makes comedic light of that fact. Pepper, the dog in “Dinner Date” is a scruffy little scene-stealer. What a […]
The post Pet People Have Unique Priorities (Which Freshpet Fully Understands ) appeared first on Adpulp.
The people on 4chan who created the images of Ms. Swift thought of it as a sort of game, the researchers said.
The people on 4chan who created the images of Ms. Swift thought of it as a sort of game, the researchers said.
Interpublic Group (IPG) has appointed Susan Credle as its first creative advisor. In the new role, Credle will partner with creative leaders across IPG’s agencies to advance the culture of creativity throughout the network for its clients. In addition to this new role, Credle will continue to serve as chair of global network FCB throughout…
A BMW conta com Christopher Walken para estrelar seu comercial para o Super Bowl 2024. O filme, criado pela Goodby Silverstein & Partners, também traz a aparição surpresa de Usher, que fará o show do intervalo na edição deste ano da final do futebol americano. O comercial de um minuto segue Walken em um passeio …
Leia Super Bowl 2024: BMW tenta captar essência de Christopher Walken em comercial na íntegra no B9.
The change is the first major programming shift under CNN’s new leader, Mark Thompson.
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