Apple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity

Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign. Produced by creative agency TBWAMedia Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for…

No Responses to “Apple’s Fantastical Chinese New Year Film Addresses Gen Z Insecurity”

Post a Comment