As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024…
Visando o bem-estar dos adolescentes, o Instagram introduziu um sistema de alertas noturnos. Esses avisos aparecem para jovens que passam mais de dez minutos em atividades como assistir Reels ou usar mensagens diretas à noite. Porém, é fácil ignorar: Os alertas propõem uma pausa, indicando que já é tarde. No entanto, ignorar o aviso e …
Leia Noite Saudável: Instagram introduz alerta para encorajar pausas entre adolescentes na íntegra no B9.
Warner Bros. Discovery is in. Top line Today, Warner Bros. Discovery announced it will return to TV upfront week, presenting on May 15 at 10 a.m. at The Theater at Madison Square Garden. Between the lines According to the company, the event will showcase solutions across the suite of brands in its portfolio of streaming,…
Vince Vaughn is eager to steal the spotlight away from multiple Super Bowl-winning quarterback Tom Brady in a new teaser for BetMGM as the brand gears up for the company’s first-ever Big Game television commercial. The first Super Bowl teaser, from agency Highdive, features Brady and Vaughn standing side by side, ready to announce the…
Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony […]
The post Here’s a Hard Working Headline: Give Your Thumb the Finger appeared first on Adpulp.
Tourism campaigns have grown to focus increasingly on humor in recent years as they attempt to lampoon the absurdity of society’s trends while promoting the beauty of their locations. And now, it’s the turn of Austria as it offers its artificial intelligence technology to answer tourists’ questions–called ChatSkiPT. Even though AI is now seen as…
The runaway success of livestream commerce in China has made headlines in the U.S., but replicating that magic has so far been thwarted by back-end tech challenges, changing user behavior and talent issues. There are many differences between the markets in China and the U.S.–more evolved tech platforms and higher rates of mobile commerce, to…
Time magazine, The Washington Post and The Los Angeles Times — owned by Marc Benioff, Jeff Bezos, and Dr. Patrick Soon-Shiong — are still losing money.
A new report shows that 84% of queries on Google search will be shown a result powered by Search Generative Experience–the tech giant’s artificial-intelligence-powered search engine–disrupting huge chunks of brands’ and publishers’ search traffic. Search-engine-optimization marketing company BrightEdge–which sells SEO expertise–has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring…
Com dois brasileiros na lista, o Festival Internacional de Criatividade Cannes Lions anunciou hoje os nomes dos especialistas globais que liderarão os júris da edição 2024. O destaque fica pra diversidade geográfica, com um recorde de 15 mercados representados. Seis dos Presidentes de Júri são oriundos da região Ásia-Pacífico (APAC), o maior número já registrado …
Leia Cannes Lions 2024: com dois brasileiros, lista de Presidentes de Júri tem recorde de mercados representados na íntegra no B9.
A bevy of alternative identifiers has flooded the market in recent years, promising to usher the advertising industry into a new paradigm once Google Chrome deprecates third-party cookies at the end of 2024. But the immediate favorite solution among marketers is a data signal that’s very old and decisively not symbolic of a new privacy-conscious…
After venturing into sticky territory with Jennifer Coolidge for its first Super Bowl ad last year, e.l.f. Cosmetics will return to the Big Game to spotlight one of its most viral products. For its second Super Bowl outing on Feb. 11, the beauty brand’s 30-second spot will air nationally and promote an item that first…
The live-stream platform Twitch quietly ended a series of multi-year partnerships in 2023 that it brokered with publishers including Rolling Stone, Complex and Vice, according to three people familiar with the agreements. Twitch invited the publishers to establish channels on its platform–Complex in 2020, Rolling Stone in 2021 and Vice in 2022–as part of a…
Last September, a study by RSW/US, an outsourced business development firm that works solely with ad agencies and PR firms, found that small agencies were finding it difficult to land new business. Just a few months later, the outlook is a bit sunnier, as RSW has released its 2024 RSW/US New Year Outlook Report with…
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| THE ORIGINAL? Signal Toothpaste – 2006 « For a lifetime of smiles » Click the image to enlarge Agency : Lowe Mena (UAE) |
LESS ORIGINAL Colgate Toothpaste – 2022 « A lifetime of smiles » Click the image to enlarge Agency : VML Young & Rubicam Paris (France) |
CEO: Govind Pandey
Chief Creative Experience Officer: Russell Barrett
Executive Director: Namrata Nandan
Account Director: Jovetta Monteiro
Social Media Executive: Vasanth Kumar
Senior Brand Strategist: Shimona Mohan
Creative Directors: Vinay Saya, Shalini Singh
Art Director: Vinay Saya
Copywriter: Shalini Singh
Photographer/Illustrator/Typographer: Vinay Saya
U.K. marketers have shifted from caution to quiet optimism as they map out their 2024 spending. According to the quarterly Bellwether ad forecast from trade body the Institute of Practitioners in Advertising (IPA), the final quarter of 2023 saw marketing budgets increase to their highest level in almost a decade. The survey, which gleans responses…
Multiple employees at the storied music criticism site “will be leaving the company,” according to a memo from Anna Wintour.
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