“The Brutalist” and “Wicked” secured 10 nominations apiece in a year with a wide-open best picture race. Acting nominees include Demi Moore, Cynthia Erivo, Adrien Brody and Timothée Chalamet.
Like many brands, Ikea is jumping on viral trends–but it’s about 10 years late to the party. The retail giant’s latest campaign promotes its revamped loyalty program, Ikea Family, which just launched in its home country of Sweden and is set to reach all of its markets by the end of this year. While a…
Mark Thompson has promised to reinvent CNN since he arrived in 2023. Now, he is remaking the network’s TV lineup and its work force.
Minneapolis agency Colle McVoy has found a new president in Obele Brown-West. The exec fills the position vacated by Jessica Henrichs, who was promoted from president to chief executive (CEO) after longtime CEO Christine Fruechte stepped down in October 2024. Brown-West has a vast and varied background in integrated communications, media, and technology. She was…
If short-form video is the future of social media, TikTok is months, if not years, ahead of the competition. Last year, U.S. TikTok users spent most of their time on the app (55%) watching content in the quick, attention-grabbing format, according to market intelligence firm Sensor Tower’s annual State of Mobile report for 2025. The…
Advertising Agency: Tempest Advertising Pvt. Ltd.
Creative Director: Raghavendra Bhat
Art Director: Antony Varghese, Laxmikant Ameenagad
Strategy & Research: Abhishek Jana, Zubair Khan
The success of advertising rests on clear, concise, and culturally considerate communication. Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. Everyone was left a little shaken following Mark Zuckerberg’s…
Deutsch Family Wine and Spirits has named Tombras its media agency of record (AOR), it exclusively told ADWEEK. The account expands an existing partnership between the pair. Tombras is currently creative AOR for Yellow Tail and Josh Cellars. Now, as media AOR, the agency’s Knoxville, TN headquarters and its New York City office will service…
Retail is no longer just about selling products–it’s about creating experiences that are relevant and resonate emotionally. In this episode of The Speed of Culture podcast, Matt Britton sits down with Elizabeth Preis, global chief marketing officer at Anthropologie Group, to explore how Anthropologie has built lasting brand love, embraced digital discovery, and redefined customer…
Brittany Foster has joined Kansas City ABC affiliate KMBC as a meteorologist. The station now has the city’s largest weather team with six meteorologists. “When it comes to keeping viewers safe, KMBC 9 First Alert Weather is committed to setting the standard,” said KMBC 9 First Alert chief meteorologist Bryan Busby. “Brittany boosts our ability…
Michelle Crossan-Matos, chief marketing officer at Ulta Beauty, revealed in a LinkedIn post Wednesday that she is leaving the company. Crossan-Matos assumed the CMO role at Ulta Beauty in January 2023, responsible for brand building, consumer insight, creative, credit, ecommerce, guest services, member loyalty, public relations, store design, and UB Media, the company’s retail media…
Netflix had a massive quarter. In its earnings report for Q4, the streaming giant announced its biggest subscriber numbers to date, adding nearly 19 million paid subs, which pushed its numbers to over 300 million paid accounts. In addition, the company said 55% of sign-ups are coming to its ad tier, and the plan is…
On Jan. 17, CNN announced that it had settled a defamation case with Navy veteran and security consultant Zachary Young. The trial unfolded in a Florida courthouse during the first two weeks of January and ended with a jury finding the network liable and awarding Young $5 million in damages. CNN joins Fox News, Newsmax,…
Seventeen years ago, a multimillion-dollar brand was born before the eyes of 1.13 million TV viewers, and none of them knew it. It began during the first season of The Real Housewives of New York. In episode six (“Girl’s Night Out”), Bethenny Frankel and Luann de Lesseps are ordering cocktails. “I only drink one drink,…
The creator marketing ecosystem dodged a potentially devastating bullet with President Donald Trump’s recent executive order postponing the ban on TikTok in the U.S. Now, a creator luminary is stepping in to help save the platform. Jimmy Donaldson, better known as MrBeast, has now joined a group in a bid to buy TikTok from its…
The numbers are in and 24.589 million total viewers watched President Donald Trump’s inauguration on Monday, per Nielsen Media Research. That viewership spanned 15 networks, and peaked at 34.4 million during the 12:15 p.m. ET quarter-hour when Trump took the oath of office. (All times Eastern.) Not surprisingly, Fox News led the way in viewership….
A necessidade de escapar da realidade nunca foi tão lucrativa: um novo estudo global da McCann Worldgroup revela que a “Economia do Escapismo” já movimenta US$ 10 trilhões e deve chegar a US$ 13,9 trilhões em 2028, transformando desde viagens até scrollar no TikTok em produtos comercializáveis. ? Por que importa: Em um mundo cada …
Leia Economia do Escapismo: brasileiros são os que mais querem “fugir da própria mente”, revela estudo global da McCann na íntegra no B9.
Nielsen’s big data gets a big endorsement. Today, the Media Rating Council (MRC) announced it completed its accreditation process for Nielsen’s big data + panel national TV measurement. This marks the first time that the MRC has accredited a hybrid panel/big-data product that’s inclusive of person-level estimates, according to George Ivie, CEO and executive director…
A Brahma transformou aquela sede de cerveja em algo maior: em nova campanha criada pela Draftline, a marca brinca com todos os tipos de “sede” que nos fazem fazer loucuras no verão – especialmente quando alguém promete bebida grátis. ? Por que importa: Em vez das típicas cenas de praia, a campanha usa humor para …
Leia “Sed de Brahma”: até onde você iria pela promessa de uma festa com cerveja liberada? na íntegra no B9.
Fresh from stealing the show in Beetlejuice Beetlejuice, actors Willem Dafoe and Catherine O’Hara will co-star alongside each other once more for Michelob Ultra’s Super Bowl 59 campaign. This time, the pair don’t find themselves in the afterlife, but rather on a tennis court. The Anheuser-Busch’s (AB InBev)-owned beer brand has launched a teaser film,…
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