Media Resurrection

According to The New York Times, real estate tycoon, Samuel Zell, is shaking things up at The Tribune Company. After completing an $8.2 billion deal on Thursday that makes the media company a privately held operation, Zell made himself chief executive, announced a new set of directors and managers, and declared that the troubled company would look to raise revenue.

zell.jpg

He disparaged the conventional wisdom that the newspaper industry — and the Tribune Company in particular — was suffering through a long, unavoidable contraction, and repeatedly stated that Tribune could increase its revenues.

“I’m sick and tired of listening to everybody talk about and commiserate about the end of newspapers,” he said. “They ain’t ended. And they’re not going to be.”

He said of Tribune, “I think it’s a very low-risk investment, but this wouldn’t be the first time that my opinion diverged from everybody else’s.”

“What this company needs is an owner,” he said later. “It needs someone who accepts the responsibility for what this company does.”

With an estimated net worth of $6 billion, Zell is the 52nd richest American as ranked by Forbes. He’s also a blast from the past—a time when newspapers were run by strong leaders, not by committee.

Brahma Beer: Guitar

Brahma Beer: Guitar

Improvise

Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Directors: Warren Eakins, Randy van Kleeck
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photography: Coppie Barbieri
Published: Summer, 2007

Brahma Beer: Footballs

Brahma Beer: Footballs

Improvise

Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Directors: Warren Eakins, Randy van Kleeck
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photography: Coppie Barbieri
Published: Summer, 2007

Brahma Beer: Bikini

Brahma Beer: Bikini

Improvise

Advertising Agency: mcgarrybowen, New York, USA
Executive Creative Directors: Warren Eakins, Randy van Kleeck
Creative Directors: Lew Willig, Mark Koelfgen
Art Director: Lew Willig
Copywriter: Mark Koelfgen
Photography: Coppie Barbieri
Published: Summer, 2007

Circuit City’s Stock Price Gets Zapped. Not A Shock.

Sorry for all the bad puns, but hey, a bad brand deserves bad puns. I wrote back in March about Circuit City’s decision to fire 3000 employees, the ones who were the most knowledgeable on the sales floor. Of course, at the time, it was a way to make Wall Street happy by lowering costs and boosting profits.

Well, Wall Street is not happy. From the Chicago Tribune:

Shares of Circuit City Stores Inc. lost more than a quarter of their value Friday after the firm posted a wider-than-expected third-quarter loss and said it wouldn’t make money this quarter either, prompting analysts to question whether it should hang out a “for sale” sign.

The stock fell $1.91, or 28.7 percent, to $4.75, on the New York Stock Exchange. It was the biggest drop since February 2002.

“Clearly, we are very disappointed,” Chief Executive Philip Schoonover told analysts during a conference call. He said the company underestimated the financial impact of cost-saving initiatives on sales.

Analysts were clearly disappointed. The results were “absolutely astonishing to us,” said Christopher Horvers, an analyst at Bear Stearns & Co. “If they don’t turn around in the fourth quarter, it will raise the likelihood that this company goes down a dark path.”

Well, it’s not astonishing to me. The in-store experience is one of the most important things they have. Getting rid of 3000 smart workers wasn’t the answer. They’ve killed their brand.

When will corporations and marketers realize that cutting costs isn’t always the answer to their problems?

TAXI creates coats for homeless people that insulate with newspaper.

15 below project was born on Taxi’s 15th anniversary. With it TAXI want too create ideas that give back to the community. Their first initiative is survival gear for the homeless – a jacket lined with pockets that can be filled with newspaper which keeps people warn even when temperatures drop to -15 degrees. The coat is made from Aquamax, a waterproof, breathable fabric laminated with a nonporous membrane. Taxi plans to ship 3,000 coats in 2008 to cities where Taxi has set up shop, including Toronto, Calgary, Montreal, Vancouver, and New York.


Steve Mykolyn testing out the coat in a freezer. watch a film of the test here

“I never felt cold, it was perfect,” Mykolyn said in an interview with DigitalJournal.com. “I had to test it out, because as a creative director I’m the last signature on a piece of advertising, so I wanted to bring that same level of high standards to this coat.”

Via Digital Journal

read more

Volkswagen Tiguan: Moving City

Volkswagen Tiguan: Moving City

Advertising Agency: DDB Milano, Italy
Creative Director: Vicky Gitto
Art Director: Francesco Guerrera / Andrea Maggioni
Copywriter: Luca Gelmuzzi
Head of tv: Giuseppe Brandolini
Production Company: Parco
Director: Andrew Hardaway
Visual Effects: The Embassy
Music: Human
Aired: December 2007

Scratch And Win The Caucus

Over at Politico.com, Roger Simon reveals Hillary Clinton’s latest tactic to win support in Iowa:

A campaign with limited resources would forget about the expansion voters and just go after the provens and potentials.

But the Clinton campaign has been sending out a special glossy mailing to expansion voters. On the bottom is a scratch card that says: “Itching for change? Show your support for Hillary. Scratch to win your special limited edition gift.”

When you scratch the card, you find out that you have won a travel mug. You mail the card in with your address, and the campaign sends you a free mug.

The campaign then follows up with a call, and if it gets a positive response, a volunteer will come knocking on your door.

“The idea isn’t to find out who wants a free mug; everyone wants a free mug,” a Clinton staffer said. “The idea is to see who is favorable to Hillary Clinton so we can begin a conversation with them.”

This is obviously a very expensive way to start a conversation and get a vote.

When you don’t live in one of the few battleground states/cities that politicians really care about, you never get to see stuff like this.

Is this what politics is? Is a scratch-and-sniff piece next?

ALL IN Night Club: Bass

ALL IN Night Club: Bass

Advertising Agency: Demner, Merlicek & Bergmann, Vienna, Austria
Creative Directors: Florian Nussbaumer, Tolga Büyükdoganay
Concept: Georg Rernböck, Marcus Zbonek
Art Directors: Georg Rernböck, Tolga Büyükdoganay
Copywriters: Marcus Zbonek, Florian Nussbaumer
Photographer: Geospace
3D Design: Friendly Fire
Retouching: Graustich

Ford Outfitters: Obstacles

Ford Outfitters: Obstacles

Advertising Agency: JWT Santiago, Chile
Digital Graphic: Leo Farfan
Creative Directors / Art Directors: Matias Lecaros, Sergio Rosati
Copywriter: Matias Lecaros
Photographer: Jose Claro Agencia Cuatro
Other additional credits: Pedro Venegas
Published: March 2007

Greenpeace: Hourglass

Greenpeace: Hourglass

Time is running out.

Advertising Agency: Draftfcb Kobza, Vienna, Austria
Art Director: Roman Steiner
Copywriter: Arno Reisenbüchler
Photographer: Robert Striegl
Published: 2007

Presidencia de la Republica – Colombia Joven: Gun

Presidencia de la Republica - Colombia Joven: Gun

If you light up, you die.

Advertising Agency: ToroVazquezMora / Fischer America, Colombia
Creative Director: Jaime Cueto
Art Directors: Sergio Becerra, Andrés Mejía
Copywriter: Sebastián González
Illustrator: Robert Paz
Photographer: Javier Crespo
Published: December 2007

Mercedes Benz Austria: Shadow

Mercedes Benz Austria: Shadow

Incredible acceleration: the CL 63 AMG with 514 hp.

Advertising Agency: Jung von Matt/Donau, Vienna, Austria
Creative Directors: Andreas Putz, Volkmar Weiss
Art Director: Volkmar Weiss
Copywriter: Thomas Niederdorfer
Illustrator: Dian Warsosumarto
Account Supervisors: Peter Hoerlezeder, Judith Zingerle
Production: Butterflies & Bunnyrabbits
Illustration: Busk/Cmod, Deep Inc
Published: November 2007

Centrum / Whitehall-Much: Thinker

Centrum / Whitehall-Much: Thinker

Nutrients for the brain.

Advertising Agency: GREY Duesseldorf, Germany
Creative Directors: Frank Dopheide, Lindsay Cullen
Art Directors: Eric Straub, Chris Voutsas
Copywriters: Joern Sonnenberg, Micha Walmsley
Photographer: Anja Frers
Digital Composing: Andreas Furtner, Rotfilter Wien

Urban Home Furniture: Tree

Urban Home Furniture: Tree

Solid wood furniture. Lovingly crafted from the finest ingredients.

Advertising Agency: Square One, Dallas, Texas
Creative Director: Kevin Sutton
Art Directors: Jay Russell, Scott Brewer
Copywriters: Wade Alger, Hayden Gilbert, Kevin Sutton
Photographer: Scott Harben

Urban Home Furniture: Swan

Urban Home Furniture: Swan

Down-filled furniture. Lovingly crafted from the finest ingredients.

Advertising Agency: Square One, Dallas, Texas
Creative Director: Kevin Sutton
Art Directors: Jay Russell, Scott Brewer
Copywriters: Wade Alger, Hayden Gilbert, Kevin Sutton
Photographer: Scott Harben

Urban Home Furniture: Cow

Urban Home Furniture: Cow

The leather collection. Lovingly crafted from the finest ingredients.

Advertising Agency: Square One, Dallas, Texas
Creative Director: Kevin Sutton
Art Directors: Jay Russell, Scott Brewer
Copywriters: Wade Alger, Hayden Gilbert, Kevin Sutton
Photographer: Scott Harben

GNC Names Kaplan President; Will Also Lead Marketing

NEW YORK (AdAge.com) — Retail marketing vet Beth J. Kaplan has been chosen to lead marketing and merchandising efforts for health-store chain General Nutrition Centers.

Microsoft Narrows to Crispin, Fallon

NEW YORK (AdAge.com) — Microsoft has narrowed its search for an agency to handle creative for a $200 million to $300 million consumer-products blitz slated to launch next year to two: MDC Partners' Crispin Porter & Bogusky and Publicis Groupe's Fallon.

FREAKIEST ADVERTISING MOMENT OF 2007: Dexter’s viral defeats Pioneer for the title

Dexter After two weeks of brutal competition, the viral campaign for the Showtime program Dexter, which encouraged you to send terrifying videos to friends suggesting they were about to be offed by a serial killer, has won AdFreak’s Freakiest Ad Moment of 2007 contest. Pioneer’s laughing eyeballs put up a good fight but are no longer laughing, as Dexter prevails with about 55 percent of the final vote. Kudos also go to Canada’s Lost Jaw guy and Skittles’ milked man for making impressive runs to the Final Four, despite their rather obvious physiological handicaps. (See the final bracket here.) We believe that the British digital ad agency Ralph created the Dexter viral, so we’ll get a nice champions’ package together for them. Failing that, we may just send them a threatening e-mail. Thanks to all of you for voting. And keep the freaky ads coming.

—Posted by Tim Nudd