(TrendHunter.com) Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified.
As a celebration of their 50th issue landmark, reFRESH magazine is treating t…
An IKEA in a downtown shopping centre in Stockholm was offering tired shoppers a 15 minute snooze at the Sovhotell (Sleep Hotel). Guests were given special pillows to suit their sleeping style along with sleeping masks and headphones, all set against a soothing faux landscape.
The inspiration for …
(TrendHunter.com) Designer Myan Duong created these sexy cigarette shaped salt and pepper shakers as an act of defiance: “They can stop you from smoking in restaurants, but they can’t stop you from ashing into your food.”
The “Flavor Country†salt and pepper shakers by allow you to carress these fake cigarettes …
Creativity recently hosted a roundtable with a bunch of creative luminaries from the ad biz.
Jan Jacobs, co-founder, Johannes Leonardo, had this to say:
Leo and I started the company because we feel it’s the most exciting time in advertising. The doyennes of advertising, the Bernbachs, the Cronins, were valued for bringing true business value to their clients. I think through the years, testing methodologies, research and all these formulaic structures have eroded our influence and have taken people away from this business that really should be in it. And I think all the current uncertainty has brought that value and respect and responsibility back to us. As a young company entering this marketplace, our role is to be brave and responsible, take clients into this world without fear. Because that’s what they pay us for. Everyone is out of their comfort zones, we are and the clients are. It doesn’t matter what discipline you are in, it’s a wonderful place to be.
FYI: “Doyen” is a person considered to be knowledgeable or uniquely skilled as a result of long experience in some field of endeavor.
Two cult brands collide in this Flickr slideshow of Lego figurines unboxing an iPhone (here’s another similar set).
(TrendHunter.com) The concept FRAME TELE from Tao Ma is both a picture frame and a phone that shows pictures of your family members or friends or your own picture continuously on the screen. When the phone rings, the frame can display a previously saved picture of whoever is calling or some pretty scenery instead. If…
The blogosphere is abuzz! But when isn't it? At any rate, bloggers and their readers want to know just what the heck was going on at Barack Obama's speech Tuesday night. It wasn't anything that Obama said. Rather, it was the three guys standing behind him, all decked out in Abercrombie & Fitch t-shirts.
Would you trust this “joker” with your brand?
According to Creativity, many big time brands do just that.
By the way, Andrew Bancroft, a copywriter at Goodby Silverstein & Partners, is a former member of of the San Francisco-based sketch comedy group, Killing My Lobster.
Undercurrent is a social interactive think tank. They help brands and agencies understand and engage with a new generation of consumers that were born digital.
It’s also where Julia Roy works.
Did I mention it’s where Julia Roy works?
(TrendHunter.com) “Excuse me, waiter. There is a cigarette in my tea.” Not quite. That cigarette IS the tea. Schnaiders has introduced tea packs and rolls to resemble cigarettes. And get this, the “filter” acts as a float to keep the tea-stick upright for stirring.
Now here’s an interesting product placement.
(TrendHunter.com) The return of retro continues to be strong in the fashion industry, and it’s exciting to see old styles make themselves available for purchase again. One of the most delicious comebacks is that of the 1970s Magazine Clutch!
They’re plastic-coated and made to look like folded magazines. There’s a go…
Virtual addiction is beginning to have a corrosive effect on our real-life communities.
Less than a week after calling blogging quits unless someone decides to pay him for it, Copyranter got his wish. (Damn. That’s some serious range.)
McDonald’s has been on a roll with some very creative campaigns recently. The latest is an outdoor billboard that invites you to “sort your head out” with their 1 Euro large coffee.
The billboard is actually a puzzle that allows you to shuffle the pieces around to sort out the model’s head. The em…
NEW YORK (AdAge.com) — Publicis Groupe's MediaVest is partnering with a market-research company to answer advertising's million-dollar question: Do TV ads make consumers go out and buy products? TRA, a media market research company, has developed a new technology that matches the advertising households receive with the products those households actually buy.
DDB in Stockhoolm are at it again, this time creating an oversized “push puzzle” outdoor poster that only people who’ve had a decent amount of coffee can solve. (actually the poster is located inside, at the central train station.)
Executive Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Art Director: Viktor Arve
(TrendHunter.com) Your front entrance helps largely to shape the first impression people get of your home, and your rug plays a role in what you reflect. To show you’re not just an average Joe, let your personality come out with one of these John Pour Home rugs. Instead of having a message printed on them, their shap…
NEW YORK (AdAge.com) — After spending its first seven years in the shadow of Oprah Winfrey, an early investor in the network, Oxygen is finally ready for its spotlight. The latest entrant in NBC Universal's portfolio of cable networks has undergone an exhaustive re-branding, both internally and externally, and will enter this year's upfront with a completely fresh perspective.
The talented Tiger Woods stars in this new artistic “Art Rivera” spot for car maker Buick.
Woods carefully shoots color-filled golf balls at a white canvas. The campaign highlights the attention to details, thought and care coming together to create something beautiful: in Wood’s case an artistic p…
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