Only could the remaining 3000 Black Rhinos talk, they’d tell us that our consumption is the most dangerous trap.
Advertising Agency: JWT, Taipei, Taiwan
Creative Directors: Michael Dee, I-Fei Chang
Art Directors: Ken Wu, Tom Huang
Copywriter: Ivy Lu
A lot of people make fun of me for going crazy with highlights and color coding, but the Rainbow Bookshelf takes organization but hue to an extreme.
Chotda organized his extensive library by jacket color, putting all red books, orange, yellow, green, blue and purple together, in the order of the r…
Only could the remaining 300 Asian Black Bears talk, they’d tell us that our consumption is the most dangerous trap.
Advertising Agency: JWT, Taipei, Taiwan
Creative Directors: Michael Dee, I-Fei Chang
Art Directors: Ken Wu, Tom Huang
Copywriter: Ivy Lu
Following up on last year’s Pioneer Kuro campaign, here are some more misplaced mouths, part of a campaign from Saatchi Switzerland for some sort of throat lozenge. See one more execution here, via Copyranter and Ads of the World. Over at the latter site, a commenter points to another instance of the freaky moved-mouth theme: two TV spots, here and here, in which aching shoulders and wrists literally cry for relief.
—Posted by Tim Nudd
(TrendHunter.com) Two new campaigns for Olympus and Bynolyt illustrate the power of their binoculars in two fun, but totally different ways.
Bynolyt goes for the distance with its Eskimo ad that shows an attractive girl in her underwear slapping a guy who was spying on her with his Bynolyt binoculars. The creative …
(TrendHunter.com) Trend Hunter has told you about Polyvore before, a website that allows you to make photo collages by hand picking the hautest fashions from a huge collection of websites, from Style.com to Bluefly.com. Not only is it great exposure for bigger online fashion stores, but it’s also an exceptional way t…
(TrendHunter.com) While the top of these shoes have ordinary black sandal straps, the LED Alina Shoes have a clear Cinderella heel that glows in brilliant colours.
They come in different heel shapes, from wedges to stilettos, and each pair is capable of glowing in red, green or blue as each shoe has three LEDs. Be…
It’s not clear why Marc by Marc Jacobs footwear would want to associate themselves with a skunk but that’s what they’ve done with a recent in-store promotion.
NEW YORK (AdAge.com) — Hulu may be a singular name, but it isn't such a singular media property anymore. Time Warner's Warner Brothers studio unveiled plans today to revive the dormant WB broadcast-TV network as an online-video site, along with another site devoted to KidsWB, its kiddie-TV sibling.
According to Ad Age, Word-of-mouth marketing in the U.K. will face radical restrictions starting May 26, when it will become a criminal offense for brands to seed positive messages online without making the origin of the message clear.
The rules make it an offense to blog, use brand ambassadors or seed viral ads while “falsely representing oneself as a consumer.” They also apply to bloggers who fail to disclose they have accepted money to write about a product.
Advertising Agency: Bitsch + Lundquist, Copenhagen, Denmark
Creative Directors: Mattias Frodlund, Jacob Kamp Rosendal
Art Director: Mattias Frodlund
Copywriter: Jacob Kamp Rosendal, Tom Lundquist
Final art: Mads Abildgaard
Published: March 2008
As far as advertising is concerned, you would be surprised at the things that most companies would come up with to get attention and this one is really something that is similar to them. This new print-ad gimmick is for readers to take camera phone pictures of icons and ads and send them to a certain number. They will in turn get more information from the advertiser concerned.
If you think of it, it is quite a long shot and seeing people wasting their time taking pictures and then getting information of these products does seem strange at this point.
Wait a second. Haven’t we seen something like this before?
Ah yes, the CueCat, a handheld device that scanned special barcodes to save you the trouble of typing in a web address, which was introduced in the year 2000, pretty much failed that same year, and are now as hacked as Roombas.
(Source) Jossip
Technorati Tags: advertising, cuecat, print-ad gimmick, camer phones
(TrendHunter.com) A lot of people make fun of me for going crazy with highlights and color coding, but the Rainbow Bookshelf takes organization but hue to an extreme.
Chotda organized his extensive library by jacket color, putting all red books, orange, yellow, green, blue and purple together, in the order of the r…
Children only have to be this tall to fight.
Advertising Agency: Ogilvy Johannesburg, South Africa
Creative Directors: Gerry Human, Fran Luckin
Art Director: Gavin Dexter
Copywriter: Tseliso Rangaka
Illustrator: Clive Kirk
Photographer: Tristan McLaren
Released: February 2008
BMW R 1200 RT. Make the world go round.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Photographer: Paolo Franco
Published: January 2008
BMW R1200 R. Find your own way out.
Advertising Agency: D’Adda, Lorenzini, Vigorelli, BBDO, Italy
Creative Director: Luca Scotto di Carlo
Art Director: Anselmo Tumpic
Copywriter: Marco Venturelli
Illustrator: Alessanro Bavari
Published: April 2008
John Dodds speaking about Twitter Spam, alternatively known as Twam or Spitter, says companies need to be receptive to direct messaging on Twitter, but not use the service to blast their pitches shotgun style.
When we market our company’s products/services, we have to remember that part of the job is to to be the individual’s advocate. It’s all too easy to serve the company’s needs and forget about the customer.
Naturally, this pearl of wisdom is much bigger than the media in question. If we don’t care about the customer we’re trying to reach and have “a relationship” with, then there’s no hope for our clients’ messages.
I want to talk about three of my favorite things: content, diversity and power. But first, let me frame up the conversation by telling you how I answer when someone asks me what I do for a living.
(TrendHunter.com) The United Arab Emirates government reached out to the “more intelligent inhabitants of this planet” with a creative guerrilla campaign celebrating Earth Day 2008. The campaign reminds us that there will be nothing left “to weep for” if we do not act responsibly and try to save Mother Earth in every…
Bring it to life.
Advertising Agency: By Vivas, Curitiba, Brazil
Creative Director: Marcos Steffens
Art Director: Alessandro Vieira
Copywriter: Fabrizio Pitz
Photographer: Studio M Photo
Published: March 2008
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