SYDNEY – Tourism Australia is expected to shortlist two agencies today to contest its A$180 million (US$169 million) global advertising review, after ending its relationship with three-year incumbent M&C Saatchi.
(TrendHunter.com) What is seemingly a contradiction is catching on as exclusive social networking sites are gaining popularity amongst the wealthy. Participation in sites such as aSmallWorld, Diamond Lounge and Squa.re has more than doubled since last year as the computer savvy, rich people of the world are striving…
NEW YORK (AdAge.com) — It seems marketers and TV executives are having a half-full, half-empty kind of argument over TV's prowess. The results of a survey on consumer media habits commissioned by the Television Bureau of Advertising show that adult consumers spend a little over half of their media hours with TV. Meanwhile, a recent survey of marketers and advertisers by the Association of National Advertisers found many were losing confidence in TV as a medium.
BATAVIA, Ohio (AdAge.com) — Dove's "real beauties" may not be so real after all, at least by the account of a renowned airbrush artist. In a May 12 profile in The New Yorker posted online, Pascal Dangin of New York's Box Studios is quoted as saying he extensively retouched photos used in the Campaign for Real Beauty, which, if true, could seriously undermine an effort that already has subjected Unilever to considerable consumer and activist backlash in recent months.
Over at Nerve.com, you can dive into The 50 Greatest Commercial Parodies of All Time.
Granted, most of them are from Saturday Night Live, but there are some others, too.
What’s your favorite?
NEW YORK (AdAge.com) — Irvine Robbins, co-founder of Baskin-Robbins, died of natural causes May 5 at Eisenhower Medical Center in Rancho Mirage, Calif., at the age of 90. Founded with his brother-in-law in 1948, the ice cream chain is today part of Dunkin' Brands and has more than 5,800 franchises around the globe.
Earlier today, Valleywag reported that participation in Facebook’s developer forum is down, most likely due to Facebook’s new restrictions on Facebook-application spam. Valleywag praised these new rules, saying Facebook won’t miss its lousiest apps.
Now an executive from a major, well-funded widgetmaker says:
Your post misses the point. FB’s valuation is driven by the perception it can serve as a platform (or launching pad) for derivative businesses. Without that perception, FB is a $3-5 B company. Period. When developers lose enthusiasm for the “platform,” every FB employee has their net worth cut by 67%.
When Zuck announced to the ad industry last winter that his company was ushering in a new day, I knew Facebook was in trouble. It seems to me that Zuck and Co. are living inside a gigantic bubble, a bubble so big it doesn’t appear to be a bubble at all. Rather it’s simply the rarefied atmosphere of a well-endowed Silicon Valley startup. For now.
Advertising Agency: BBDO, NY, USA
Agency Producer: John Lacey
Group Creative Director/Art Director: Gro Frivoll
Copywriter: Susan Golkin
Editorial/Post Production Company: Crew Cuts, NY, NY
Editor: Sherri Margulies (Nun, Carnival), Karen Kourtessis (Tattoo)
Editorial Producer: Michelle Bellaff
Post Production Company: Nice Shoes, NY, NY
Online Artists: Chris Ryan & Matt Resenblum
Telecine: Complete Post, NY, NY
Colorist: Sparkle
VFX Company: Semerad, NY, NY
VFX Artist: Johnnie Semerad
VFX Producer: Gary Hirschfield
Audio Post Company: Buzz, NY NY
Engineer: Mike Marinelli and Rob McIver
Music Company: Semerad, NY, NY
Composers: David Horowitz (Nun), Singing Serpent Music (Tattoo), Jon Fields (Carnival)
Song: “Quelle Jolie Fille” by David Horowitz, Jan Horowitz and Jake Holmes
Production Company: Tool of North America, Santa Monica, CA
Director: Tom Routson
DP: Bill Pope
Line Producer: Caroline Pham
Production Designer: Tom Wilkins
Exec Producers: Jennifer Siegel and Brian Latt
Advertising Agency: Brandon Advertising & Public Relations
Creative Director: Chris Vestal
Associate Creative Director: Jon Leon
Senior Art Director: Colin Mulqueen
Copywriter: Ryan Mulqueen
Production Company: DV3 Productions
Directors: Obin and Amariah Olson
Published: June 2008
WASHINGTON (AdAge.com) — An FTC commissioner warned cellphone content providers they need to do a better job of disclosing the costs consumers incur when clicking or downloading services for their mobile devices. Speaking Tuesday at the start of a two-day Federal Trade Commission forum on mobile devices, the commissioner, Jonathan Liebowitz, said the agency will take action against deceptive or unfair content offers.
Kills 99% of germs
Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008
Kills 99% of germs
Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008
Kills 99% of germs
Advertising Agency: JWT São Paulo, Brazil
Creative Director: Roberto Fernandes, Mario D’Andrea
Art Director: Fernanda Salloum
Copywriter: Myla Verzola
Illustrator: 6B estúdio
Published: May 2008
Advertising Agency: Volt, Stockholm, Sweden
Creative Director: Mans Jacobsson Hosk
Art Director: Alexander Hansen
Copywriters: Jens Thelfer, Joakim Hutchinson-Kay
Photographer: Vostro
Other additional credits: Louise Wallgren, Björn Ekdahl
Released: April 2008
Sean Howard, Director of Strategy and Innovation at Lift Communications, a brand experience studio in Toronto, Canada, has an interesting new mantra for his personal site, Craphammer.
I am not for sale.
Is not everything for sale? Does not everyone have their price?
I have a job yet no company owns my soul. I am paid for my insight yet not even I control my muse. I am paid to speak, yet my voice can remain free.
This online space is a privilege and a refuge for me. It is a place of others and more than me and my words. It is a conversation and as such it is not mine to sell.
There are those who wish influence and desire a candy coated portrayal of reality. This is not the place for these people. This is where I share how I see the world and that, like me, is not for sale.
I admire Sean Howard’s purity. Almost as much as I covet the earnings of someone like Heather Armstrong, who allegedly makes $40,000/month from her site.
Horse is the animal king.
Equidia. The horse riding channel.
Advertising Agency: H-Paris, France
Creative Director: Gilbert Scher
Art Directors / Copywriters: Nicolas Poillot, Philippe Boucheron
Photographer: Joseph Van Os
Retouching: Asile
Published: February 2008
(TrendHunter.com) The “Chemical Warfare Fashion” featured on Trend Hunter a few days ago showed us how to look fabulously hip in case of a massive chemical attack.
This collection of “designer” weapons may have been conceived along the same lines. Designed by Peter Gronquist, the collection The Revolution will be F…
Be somewhere else.
Advertising Agency: 1861 United, Milan, Italy
Executive Creative Directors: Pino Rozzi, Roberto Battaglia
Creative Supervisors: Federico Ghiso, Vincenzo Gasbarro
Art Director: Christian Longhi
Copywriter: Georgia Ferraro
Photographer: Giovanni Altana
Art Buyer: Maria Benenati
Account Supervisor: Manuela Bandiera
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
