I care for my body: Anti-wrinkle treatments
Posted in: UncategorizedBrand Tags tell marketers the hard truth
Posted in: Uncategorized
I’m a skeptic of tag clouds. I don’t find them a compelling navigation tool. Avenue A/Razorfish’s Garrick Schmidt once aptly summed them up to me as “the mullet of the Internet — seemed like a good idea at the time, but now kinda embarrassing.†That said, I’m on board with a new project by Naked’s Noah Brier. His site, Brand Tags, creates a tag cloud for brands based on a quiz of the first thing that pops into a visitor’s mind. Just visit the site, give a few one-word thoughts, or click here to go straight to browsing the answers. The early results are telling. Take Google vs Yahoo. Google has an enormous “search†tag, while Yahoo’s cloud is peppered with terms like “dead,†“death march,†“doomed†and “old.†If you’re using Twitter, Noah’s looking for brands to add.
—Posted by Brian Morrissey
Gearing up for HDTV: fire, explosion, and more.
Posted in: UncategorizedHDTV is coming. The routine ads on broadcast TV continually remind us of that fact. But BBC is reminding their viewers in a slightly different fashion:
Kind of blows other “introducing HD” ads out of the water. And while it vaguely reminded me the Michael Bay Verizon FIOS ad, it leaves me with a different feeling (i.e. more HD, less Bay). I’m willing to bet as HD channels proliferate and broadcast switches over to HD, we’ll be seeing more explosions and special effects in commercials.
But for the moment, I’m just going to kick back and enjoy it.
[via the Lunar BBDO blog]
Kardashian’s Turn To Help The Burmese
Posted in: UncategorizedMyanmar, the nation formerly known as Burma, is in the news this week, as its military regime has seized United Nations food shipments in the wake of the devastating typhoon that has killed thousands of the nation’s citizens.
Fanista–a community for entertainment enthusiasts–is running a 30-day campaign, Burma: It Cant Wait, with the hope of “raising a million voices of support” for Burma.
Their campaign is one part disaster relief and another part pro-democracy advocacy. The Kardashian sisters, Sarah Silverman, Eddie Izard, Julie Benz and others are appearing in the campaign.
[via Make the Logo Bigger]
Dextro pushes pills for remorseful cheaters
Posted in: Uncategorized If you like to pick on advertisers who flash flagrant skin, then have a go at Dextro Energy. (You can see less-pervy executions here and here.) It’s probably bad form to encourage what amounts to speed use among stressed-out students, but on the other hand, you’d probably need drugs to understand vectors. Just don’t tell Goodyear that women are studying math these days. Via Ads of the World.
—Posted by Dave Kiefaber
Why Advertising Needs to be Loud and Clear
Posted in: UncategorizedOne thing that advertising needs to accomplish is the message should be loud and clear. Making promotions and supportive marketing aids are evident these days but unless the whole logistics of proper delivery of the message that the whole campaign should do, chances are the whole advertising effort will go for naught.
Clarity and short messages. That is the best way to describe effective advertising these days. People have no time for long and boring ads. Get to the point but make sure that it is understood loud and clear! That is what advertising is all about.
Technorati Tags: advertising, logistics, clarity, messages, loud and clear
Cut Out Model Billboards – Pessek Zman Chocolate Ads
Posted in: UncategorizedThis is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time outâ€.
The campaign uses posters that look like regular fashion ads, however the fashion models are missi…
MyData Goes AllSpace
Posted in: UncategorizedMySpace said Thursday it will enable users to quickly share profile data with Web sites operated by Yahoo Inc., eBay Inc. and others.
“There’s this concept that social networks are walled gardens,” said Amit Kapur, MySpace’s chief operating officer. “We’re taking those walls down.”
MySpace will roll out the new feature in the next several weeks. Among other things, MySpace users could have their default photo and music interests appear in Yahoo Instant Messenger or enrich their eBay profiles to improve exchanges between buyers and sellers.
“By injecting MySpace data, you’re able to get a little bit more context about that person. As a result of that, you can make a more informed purchase decision,” Kapur said.
[via Wired]
Online Display Space Heating Up
Posted in: UncategorizedMicrosoft wasn’t willing to pay a premium for Yahoo, a company that would have helped them compete against Google, but the Redmond software titan still intends to move aggressively into online advertising.
BusinessWeek has the story :
It may be impossible to catch Google in search advertising. The company dominates the market, taking in 77% of the revenues from those little text ads that show up alongside the results for Internet search queries. Microsoft, after years of trying, is at 5% of U.S. search revenue, according to search marketing firm Efficient Frontier.
But Microsoft has a fighting chance on several other fronts. Perhaps most important is display advertising, the colorful banner and video ads that run at the top or along the side of Web pages. Microsoft is among the leaders in the fragmented field, while Google is a bit player. Although the display market is smaller than search, it’s expected to grow faster over the next few years because of a surge in video ads. Market research firm IDC (IDC) figures that by 2012 the display market will double, to $15.1 billion; revenue from search will reach $17.6 billion.
“We’re very persistent,” said Ballmer at a wireless conference last year, “If we don’t get it right, we’ll keep coming and coming and coming.”
Engagement Mapping is one of the better tools in Microsoft’s shed.
The technology anonymously tracks cookies, those digital footprints left on PCs by Web sites, to see if a consumer saw display or video ads within a month of making that ultimate click. Then it places values on each related online ad, weighting things like videos more heavily, since they’re likely to have more impact.
Ben Winkler is a believer. He’s director of interactive media at the Ingenuity Media Group, part of ad firm The Martin Agency. He’s been testing the Microsoft technology for one of his clients, wireless provider Alltel. The technology, he says, shows that display ads have an impact that had never been clear before. As a result, he plans to advise clients to spend a greater share of their ad dollars on display vs. search ads.
Cut Out Model Billboards – Pessek Zman Chocolate Ads (GALLERY)
Posted in: Uncategorized (TrendHunter.com) This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time outâ€.
The campaign uses posters that look like regular fashion ads, however the fashion models are missi…
Billboards With Cut Out Models – Pessek Zman Chocolate Ads (GALLERY)
Posted in: Uncategorized (TrendHunter.com) This is a brilliant and unusual campaign to promote Israeli Pessek Zman chocolate bar (which means Time Out in Hebrew) that wittingly expresses the brand’s idea and slogan to “take a time out”.
The campaign uses posters that look like regular fashion ads, however the fashion models are missing. Pl…
SuperMotorcycles – nUCLEUS: Zero Emissions, Ultra Fast (GALLERY)
Posted in: Uncategorized (TrendHunter.com) NonObject believes that a new breed of alternative fuel vehicles deserves a new level of experience. They pondered, “Why do motorcycles mimic each other’s DNA or mirror ferocious animals from the wild?” They wanted a unique motorcycle design that is off the beaten path.
Their concept, currently in …
Invisibility Paint – AR 1 Camouflages Radar
Posted in: Uncategorized (TrendHunter.com) There is a man who has been contacted by the Iraqis, the Chinese, and several other world powers. Why? The German inventor, Werner Nickel, has developed a paint that can make whatever it coats invisible – at least to radar.
Located somewhere in the United Arab Emirates deserts, Nickel somehow inve…
Invisibility Paints – AR 1 Camouflages Radar
Posted in: Uncategorized (TrendHunter.com) There is a man who has been contacted by the Iraqis, the Chinese, and several other world powers. Why? The German inventor, Werner Nickel, has developed a paint that can make whatever it coats invisible – at least to radar.
Located somewhere in the United Arab Emirates deserts, Nickel somehow inve…
Hip Gothic Church Hotels – Kruisherenhotel (GALLERY)
Posted in: Uncategorized (TrendHunter.com) Who knew Gothic architecture could be so unbelievably funky and hip? Kruisherenhotel, located in Maastricht, Netherlands proves that it can be. We’ve seen renovated churches as homes, but this 15th century monastery is a beautiful example of how the ancient old world architecture can thrive today an…
Giant Dutch Street Art – Henk Hoftra’s Art Eggcident (GALLERY)
Posted in: Uncategorized (TrendHunter.com) The fake giant river painted on Dutch streets a few months ago must have been a hit, because now another giant street mural has been created in the Netherlands, this time featuring images of giant fried eggs.
The Art Aggcident will be on display in a giant urban square for the next six months in L…
Mechanical Bugs – Art by Mike Libby (GALLERY)
Posted in: Uncategorized (TrendHunter.com) What do you get when you put together a bug and an old watch? Don’t know? Mike Libby solved this riddle by creating works of art from a combination of the two.
It happened when the discovery of a dead beetle left him wondering how it would look if it were mechanical inside. Out came an old watch a…
Trying to Make Green the New Black
Posted in: Uncategorized
The green issue always interested me, as many people in our community perceive this as a "white" issue despite the fact that poor communities suffer the brunt of environmental racism. Quite frankly, this creates an image problem for the green movement, which in turn means that some of the communities that need the info the most are not being communicated to in a fashion in which they will receive it.
Big Network Reporting on Campus – ABC Recruits University Students
Posted in: UncategorizedABC has launched a new initiative in conjunction with several US universities that would be every journalism student’s dream. They are setting up on-campus broadcast stations in which students can work with ABC directly to gain hands on experience.
The company is committed to getting younger dem…