Why settle for a boring business card with one design when you can have a different look for each day of the year?
With a slogan of “Be the change you want to see in the world”, this limited edition Y.O.C Box contains 365 unique and surreal business cards, one for each day of the year. Each card is…
Aquarell painting week in Corsica. From 770€
Advertising Agency: GOSS, Gothenburg, Sweden
Art Directors: Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Albin Larsson, Gunnar Skarland
Copywriters: Michael Schultz, Elisabeth Berlander, Ulrika Good
Illustrator / Photographer: Fredrik Persson
Published: December 2007 – February 2008
Pilates week in Crete. From 640€
Advertising Agency: GOSS, Gothenburg, Sweden
Art Directors: Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Albin Larsson, Gunnar Skarland
Copywriters: Michael Schultz, Elisabeth Berlander, Ulrika Good
Illustrator / Photographer: Fredrik Persson
Published: December 2007 – February 2008
Aquarell painting week in Corsica. From 770€
Advertising Agency: GOSS, Gothenburg, Sweden
Art Directors: Mattias Frendberg, Mimmi Andersson, Jan Eneroth, Albin Larsson, Gunnar Skarland
Copywriters: Michael Schultz, Elisabeth Berlander, Ulrika Good
Illustrator / Photographer: Fredrik Persson
Published: December 2007 – February 2008
It only looks like the real thing. Armstrong laminate floors
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy
It only looks like the real thing. Armstrong laminate floors
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy
It only looks like the real thing. Armstrong laminate floors
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy
It only looks like the real thing. Armstrong laminate floors
Advertising Agency: BBDO New York, USA
Chief Creative Officers: David Lubars, Bill Bruce
Exec. Creative Director: Susan Credle
Assoc. Creative Director: David DiRienz
Copywriter/Art Director: David DiRienz
Photographer: Norman Jean Roy
A virtual simulation of Guantanamo in Second Lifewas designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo.
De la Peña and Weil say they created the virtual tortur…
With the 2010 Vancouver Olympics practically a year away, it would be wise for companies who are planning to get advertising slots towards this world-renowned event early. With practically the whole world watching, you can just imagine the number of companies worldwide jockeying for position for good slots in the expected expensive yet lucrative exposure that one can just imagine.
The strategy here is simple. It is all on a first-come, first served basis. You can expect giants such as Nokia and Sony to be at the forefront of it all in what is expected to be a circus of sorts since this meet will really hit the global target audience. Just look at Canwest which just closed the deal of their advertising pact for the 2010 Olympics.
Canwest Publishing Inc., the largest owner of Canadian newspapers, has signed an Olympic-sized deal to supply advertising to the 2010 Vancouver Organizing Committee.
The deal, which will be announced this morning, includes all 10 of Canwest’s regional newspapers, including The Vancouver Sun and The Province, but not the flagship National Post.
Vanoc is calling Canwest an “official supplier”, a category that generally is worth between $3 millon and $10 million. In a memo sent to staff Wednesday morning Dennis Skulsky, the president of Canwest Publishing, and Kevin Bent, the publisher of the Pacific Newspaper Group called it an “Official Regional Newspaper agreement”.
(Source) The Vancouver Sun
Technorati Tags: olympics, advertising, canwest, nokia, sony, global
(TrendHunter.com) Why settle for a boring business card with one design when you can have a different look for each day of the year?
With a slogan of “Be the change you want to see in the world”, this limited edition Y.O.C Box contains 365 unique and surreal business cards, one for each day of the year. Each card is…
UK-based, Blow Me, offers a unique and useful service to any party – mobile alcohol breath-testing. The outfit will attend any event where alcohol is served and administer unlimited breath tests in a non-confrontational environment. It is hoped that fewer people will drive – knowing that they are ac…
As far as the practices of trying to overdo the branding hype in most products are concerned be sure that you can handle the issues that will be hurled your way. In the world of business competition, your fiercest competitors are bound to check out what you have to offer and see if you are as good as what you claim you are.
Your rivals in business are not really out to ruin your reputation. But advertising malpractice is a given considering that most people would go at anything to gain an advantage. We see them all around us today and whether we care or not is really left towards people who want to expose flaws used in advertising and promotional strategies such as this one regarding the case of Tyson Foods.
Competitors Perdue and Sanderson argued that Tyson’s ads are misleading because none of the companies uses those types of drugs and consumers could be led to believe they and other companies are using the drugs. Sanderson said it lost $4 million in sales since last year as a result of the Tyson campaign, while Perdue contended it lost $11 million.
(Source) Brandweek
Technorati Tags: tyson, foods, advertising, competitors, tyson foods, promotional strategies
It’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign.
For an overview of the environmental problem, see this 2007 New York Times article.
(TrendHunter.com) A virtual simulation of Guantanamo in Second Lifewas designed by Nonny de la Peña, a journalist and filmmaker and Peggy Weil, an assistant professor in the interactive-media division of the U.S.C. film school. The game is called Gone Gitmo.
De la Peña and Weil say they created the virtual tortur…
Multiple magazine covers are becoming an increasingly used marketing niche to sell more magazines by tempting readers with multiple options. However, in the case of the new issue of reFRESH magazine, it is well justified.
As a celebration of their 50th issue landmark, reFRESH magazine is treating t…
(TrendHunter.com) The perfect cutlery for nature lovers, this four-piece set is made from 100% biodegradable cassava. The set comprises cassava plates, bowls and cups plus wooden spoons, forks and knives. The crockery is re-usable if washed with care, but will disintegrate within a week if left standing in water, or …
(TrendHunter.com) The Costume Institute of the Metropolitan Museum of Art spring exhibit called Superheroes: Fashion and Fantasy kicks off on May 7th. The exhibit, spearheaded by the work of Coco Rocha, is being sponsored by Giorgio Armani and the May issue of Vogue Magazine featuring a robotic Gwyneth Paltrow will a…
And see if you can spot what’s peculiar about this logo for the UK Office of Government And Commerce.
Wired Editor Chris Anderson spoke to Jon Friedman from MarketWatch. His words have meaning for anyone directly involved with managing a brand today.
“The mission of this magazine is the same as it was in 1993 when it was founded,” he told me. “We’re NOT about technology — we’re about how technology is changing the world.”
He explained that Wired has two objectives for all of its stories: “Amaze us, and tell us something we’ve never seen before, in a way we’ve never seen before.”
Anderson bluntly shot down Wired’s reputation as the smartest magazine on the coffee table. “Being smart? That’s not in our mission,” he said. “Blowing minds is.”
In other words, stop selling me and start amazing me.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
