Tyson Gets Banned!
Posted in: Uncategorized
As far as the practices of trying to overdo the branding hype in most products are concerned be sure that you can handle the issues that will be hurled your way. In the world of business competition, your fiercest competitors are bound to check out what you have to offer and see if you are as good as what you claim you are.
Your rivals in business are not really out to ruin your reputation. But advertising malpractice is a given considering that most people would go at anything to gain an advantage. We see them all around us today and whether we care or not is really left towards people who want to expose flaws used in advertising and promotional strategies such as this one regarding the case of Tyson Foods.
Competitors Perdue and Sanderson argued that Tyson’s ads are misleading because none of the companies uses those types of drugs and consumers could be led to believe they and other companies are using the drugs. Sanderson said it lost $4 million in sales since last year as a result of the Tyson campaign, while Perdue contended it lost $11 million.
(Source) Brandweek
Technorati Tags: tyson, foods, advertising, competitors, tyson foods, promotional strategies
