Ad agency Del Campo Nazca Saatchi & Saatchi have produced clever outdoor and in-store ads for the “The Head & Shoulders Point of View” campaign. The ads literally show you the Hair’s point of view.
The ads give a bird’s eye view of the hair of iconic figures like the Mona Lisa sending out the mess…
(TrendHunter.com) We have seen plenty of exoskeletons being developed over the years designed to support humans and assist them with super strength, the only problem was that none of them were available for sale. Cyberdyne, Japan has now officially launched its Robotic exoskeleton called HAL to the market. The HAL ca…
To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into “Drink 2 Wear” apparel.
T-shirts that read, “Make your plastic fantastic” and “Rehash your trash” will appear at nea…
(TrendHunter.com) Rogers, one of the key mobile phone companies in Canada, used clever “mirror phone” guerrilla ads to promote their new video phone service.
The giant cell phone decals were placed around Toronto bathrooms in restaurants, bars and clubs, with the screen portion cut out so people would have a live v…
(TrendHunter.com) A growing number of clothing labels are making “house calls”. They new services are being refered to as direct fashion sales, and they’re already turning into a booming business. Essentially, it lets anyone have a personal shopper.
Companies like Worth, Carlisle and Bill Blass “Sell their clothing…
(TrendHunter.com) As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image.
A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn’t covered in a delicious balsamic glaze, but…
(TrendHunter.com) It’s time to take the plunge into all those 3d games that you have stacked up over the years. The Zalman 3D monitor doesn’t need specially written games to produce to the 3D effect and can work with any existing game.
The monitor works by transposing two slightly different images on a screen at on…
(TrendHunter.com) Recently showcased at Milan Design Week 2008, the Forever Blanket by BCXSY is a pillow, mattress and blanket, all in one design.
The Forever Blanket is fashioned after the Möbius strip with its continuous one-sided surface. It is made from woven textile especially designed by BCXSY and a corn fib…
(TrendHunter.com) These fantastically creative ads are meant to bring awareness to the issues in Guantanamo Bay. It was created by human rights group, Witness for Torture, and was very successful. In fact, the campaign increased the traffic to the website by 35%.
The guerrilla ads feature a man in red prisoner’s su…
Trapped by our cell phones, email and iPods, we need to clear our minds from the clutter and stop being technoslaves.
Advertising Agency: Play Publicidad, Rosario, Argentina
Chief Creative Director: Mauricio Tokman González
Art Directors: Mauricio Tokman González, Hernán Ibañez
Copywriter: Federico Cavallo
As a former journalist and voracious history buff, I’ve been eagerly awaiting the opening of the $450 million Newseum in Washington, D.C. But I can understand why some people have been confused by the idea of a museum dedicated to the history and craft of the news industry. That’s why I was so frustrated to see The Martin Agency’s ad campaign for the new landmark. At its finest, journalism is the human face of history, captured at the ground level. So I’m left feeling that a great opportunity was squandered with these ads, which look like some kind of third-grade collage made from a Life magazine “Photos of Our Century†collection. (Click the image above to see a larger version, and click here, here and here to see more executions at Ads of the World.) This is a museum that deserves better. It is not simply about images of history. It’s about the people on either side of the lens. For example, any museum can show you the 1994 Pulitzer Prize-winning photo of a starving Sudanese girl being stalked by a vulture. But the Newseum also shows you the words of the photographer, who killed himself shortly after his shot appeared in The New York Times: “I’m really, really sorry I didn’t pick the child up.â€
—Posted by David Griner
(TrendHunter.com) Ad agency Del Campo Nazca Saatchi & Saatchi have produced clever outdoor and in-store ads for the “The Head & Shoulders Point of View” campaign. The ads literally show you the Hair’s point of view.
The ads give a bird’s eye view of the hair of iconic figures like the Mona Lisa sending out the mess…
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Directors: Chris Gotz, Gordon Ray
Copywriter: Sanjiv Mistry
Aired: April 2008
NEW YORK (AdAge.com) — At a time when marketers are increasingly relying on engagement as a key metric of the success of an online ad campaign, Publicis Groupe media agency Starcom has brokered an online display-media deal based on cost per interaction rather than the more traditional metric of cost per exposure.
(TrendHunter.com) To the brim with complaints from environmental activists that their plastic bottles are clogging up landfills, Coke has come up with a unique solution: turning recycled bottles into “Drink 2 Wear” apparel.
T-shirts that read, “Make your plastic fantastic” and “Rehash your trash” will appear at nea…
(TrendHunter.com) What do you get for someone who has everything? How about this invisible present by Christine Wong Yap?
I think it’s a great fun concept that has a deep social meaning. Provided that this someone has a good sense of humor and appreciates the irony.
I also believe this can be a good idea to use wh…
This new ad campaign for Heinz Cooking Contest playfully shows you that they are “Looking for chefs wherever they are.”
It does not matter if you are a jumping athlete or a drumming rock star; if you have the chops and talent, send your cooking recipes to the contest mailbox!
The fun campaign was …
(TrendHunter.com) Here’s a scary stat: Over the last two years, New Yorkers gained 10 million lbs!! Isn’t that insane? Forunatley, the city is stepping up to address the issue and are implimenting a new law that restaurants must post calorie counts next to each item on the menu.
Would you still order the 740 calori…
A few months back, GoldRush wrote an interesting post on the Saturn “Anthem” spot and the potential that the “Rethink” mantra has on revitalizing a somewhat-lost brand. I’ve been watching the Saturn campaign with hope and anticipation over the past few months, and this morning, was media-blasted with the newest Saturn spot for the Vue, “Rethinking Everything” on broadcast TV.
This is definitely the most prominent presentation of the “Rethinking Everything” approach. It’s certainly an interesting stance, and this particular spot is a bit warmer and less in-your-face than the “Anthem” spot. While it’s nothing incredibly noteworthy in terms of creative, the visuals and the sound track do work well to communicate the feeling of hope and change. But at the moment, it still only seems like a corporate mantra. As Gavin insightfully commented on the Anthem spot,
I hope they also do something about the dealer network and the brand promise that it fails to deliver. Rebranding is not just for the aspirational part of your business — it should filter through all of your touchpoints.
Judging from much of the forum banter on SaturnFans.com, Saturn still has a long way to go before the Rethink mantra is fully implemented – and accepted with open arms. But there’s something about this re-brand that has me pulling for ‘em. We’ll see.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
