Apr
23
No Bees, No Pollen, No Fruit, No Insanely Delicious Ice Cream
Posted in: UncategorizedIt’s important to do cause-related marketing right. The best way to do it is to find a natural tie to the brand. Häagen-Dazs, with the help of Goodby Silverstein & Partners, has achieved this with their new Help The Honey Bees campaign.
For an overview of the environmental problem, see this 2007 New York Times article.
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