Ford Focus: Red

Ford Focus: Red

Ford Focus now with state-of-the-art satellite navigation.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Javier Senovilla , Chema Bercial
Copywriter: Juan Pedro Moreno
Published: April 2008

Guerrilla Tourism Ads – Time to Thaw: South Carolina Tourism

If you’ve ever been to Chicago in the winter, you know the temperatures can get brutal, and that a clever South Carolina tourism campaign like this one would have a good chance of getting your attention.

The Time To Thaw campaign was created by The Bounce Agency for South Carolina Tourism. Install…

Ford Focus: Blue

Ford Focus: Blue

Ford Focus now with state-of-the-art satellite navigation.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Javier Senovilla , Chema Bercial
Copywriter: Juan Pedro Moreno
Published: April 2008

Quadruple Magazine Covers – Vogue Espana Has 4 Kate Moss Covers (GALLERY)

(TrendHunter.com) Bianca recently treated us to a post on the double Nylon magazine cover featuring two Gossip Girl starlets, so I had to one-up her with a fashion magazine using not three, but four covers for a single issue!

The May 2008 Spanish Vogue quadruple cover extravaganza features four different covers of s…

Designer Lookbooks – Dolce & Gabbana Spring/Summer 2008

If you’re looking for tips on what to wear this summer, look no further than Dolce & Gabbana’s new Spring/Summer 2008 Lookbook which offers an explosion of style and eye-candy.

The lookbook features models Alexandre Kunha, Thomas de Oliveira, David Gandy, Julien Quevenne, Texas Olson, Mihai Neghi a…

Touch-Screen OLED Keyboards – Optimus Tactus

(TrendHunter.com) Most of us would have heard of the Optimus Maximus Keyboard which employed small OLED Screens on the keys which could be programmed to preform different functions. Optimus has already hit the drawing boards and is planning a release of a new version which makes use of a single large OLED screen and …

Rare Coinage

Can you get rich working in advertising? The answer is yes, if you start a company and someday sell it for millions. Of course, there is another answer—ascend to the top of a big time holding company and make millions each and every year.

According to Media Daily News, Michael J. Roth, Interpublic’s chairman of the board and CEO, received $1.1 million in base salary for 2007, only about a 3% raise from 2006. The company reported his total compensation–including stock awards, options and incentives–at $8.9 million, about a 16% increase over 2006. But an Associated Press calculation from the filing determined that Roth actually took in $11.1 million during the year–a 28% increase from 2006.

John J. Dooner Jr.–chairman and CEO of McCann WorldGroup, which includes Universal McCann–had a higher base salary than Roth at $1.3 million, also about a 3% raise from 2006. His total compensation, according to the filing, was $5.9 million–about 9% over 2006.

Interactive Bus Stop Ads – Crank Up the Bikini Model’s Tan

(TrendHunter.com) Most of the time, people don’t pay much attention to bus stop ads, but every once in a while, there are ads so clever, you can’t help but be captivated by them. This interactive bus stop billboard from Johnson & Johnson, for example is a real head turner.

To grab your intitial attention, there is …

High-Tech Traffic Safety – Hanyoung Lee’s Virtual Wall (GALLERY)

(TrendHunter.com) The Virtual Wall conceived by Hanyoung Lee is designed to heighten driver and pedestrian awareness and to encourage both to follow crosswalk rules. The virtual wall which is made of plasma laser beams, shows virtual pedestrians jaywalking and ignoring traffic rules of pedestrian safety.

I am not qu…

Home Depot Hires New CMO

NEW YORK (AdAge.com) — Ending its six-month search, Home Depot today named Frank Bifulco senior VP-chief marketing officer. He takes over for John Ross, who had been handling the role on an interim basis and who retains the position of VP-advertising.

Bloom Supermarket: Twin

Bloom Supermarket: Twin

Agency: BooneOakley, Charlotte, N.C., USA
Creative Directors: David Oakley, John Boone
Art Director: Matt Klug
Copywriter: Keith Greenstein
Dir.: Rick LeMoine
Prod. Co.: Filmcore, New York
Animation: Stardust, New York
Aired: April, 2008

Bloom Supermarket: Chili

Bloom Supermarket: Chili

Agency: BooneOakley, Charlotte, N.C., USA
Creative Directors: David Oakley, John Boone
Art Director: Matt Klug
Copywriter: Keith Greenstein
Dir.: Rick LeMoine
Prod. Co.: Filmcore, New York
Animation: Stardust, New York
Aired: April, 2008

Bloom Supermarket: Baby

Bloom Supermarket: Baby

Agency: BooneOakley, Charlotte, N.C., USA
Creative Directors: David Oakley, John Boone
Art Director: Matt Klug
Copywriter: Keith Greenstein
Dir.: Rick LeMoine
Prod. Co.: Filmcore, New York
Animation: Stardust, New York
Aired: April, 2008

Balay Steam Oven: Pig

Balay Steam Oven: Pig

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo, Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Eduardo Diaz Bourgeot
Published: December 2007

Balay Steam Oven: Crab

Balay Steam Oven: Crab

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo, Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Eduardo Diaz Bourgeot
Published: December 2007

Balay Steam Oven: Pumpkin

Balay Steam Oven: Pumpkin

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo, Eduardo Martinez Gil
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Eduardo Diaz Bourgeot
Published: December 2007

One Ad You Can’t Af-Ford to Miss!

An overly suggestive sunglasses advertisement for American designer, Tom Ford was recently banned in Italy a little over a week ago for being too “vulgar”. The advertisement shows a woman wearing a pair of sunglasses while appearing to bite a man’s middle finger. The Italian Advertising Institute (IAA) regarded the advertisement as being “sexually explicit” going on to say that the image was “deeply vulgar and went beyond bad taste to actually offend the public’s sensibility”. This ad (pictured below) can still be seen on Tom Ford’s official web site and comes with the warning “sexually explicit images” upon entering his web site.

Iberia Business Plus: Buenos Aires

Iberia Business Plus: Buenos Aires

Arrive revived.

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo Adrián Rios, Santiago Elena
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Carlos Spottorno
Published: January 2008

Iberia Business Plus: New York

Iberia Business Plus: New York

Arrive revived.

Advertising Agency: TAPSA Madrid, Spain
Creative Directors: Julián Zuazo Adrián Rios, Santiago Elena
Art Director: Hernán Rodriguez
Copywriter: Martín Feijoó
Photographer: Carlos Spottorno
Published: January 2008

Garbage Seafood – Shock Visuals For Clean Seas

As a seafood lover, these ads really spoke to me. The photography is exceptional, and at a glance, one might not notice the horrors hidden within each image.

A closer look shows that the sushi is not wrapped in seaweed, but in plastic bags. The fish isn’t covered in a delicious balsamic glaze, but…