Advertising Agency: MatosGrey, São Paulo, Brazil
Creative Directors: Silvio Matos, Leandro Castilho
Art Director: Guto Kono
Copywriter: Fábio Leão
Photographer: Luiz Moretti
Published: April 2008
OK so there’s nothing new about a horny dog humping a person’s leg.
Ian Schafer has figured out a way to monetize his Twitter feed.
He’s conducting an eBay auction, where the winning bidder will co-opt graphic ad space on his Twitter page.
This one-month sponsorship includes replacing of the existing background image with the image(s) of your choice, as well as replacement of my handsome photo with another image of your choice (ie. brand logo).
I average about 8-10 outbound ‘tweets’ a day, and your brand would be represented in each.
The current bid is $405.
The amount paid by the winning bidder will go as a donation to The David Wright Foundation.
According to The New York Times, Discovery will introduce Planet Green on Wednesday, a new cable brand promoted as the first 24-hour channel dedicated to eco-friendly living.
“This is an eco-tainment channel,†said Eileen O’Neill, the general manager of Planet Green. “It’s a lifestyle and entertainment channel that’s designed to activate people in the green space.â€
It is also intended to engage advertisers, many of whom have green-themed marketing messages to share with viewers.
But some of Planet Green’s advertisers could raise eyebrows. For instance, General Motors, maker of the Hummer, is the “exclusive automobile sponsor†of the channel.
Gawker, for one, isn’t overly excited by the prospect.
The standard assumption is that his network signals a further mainstreaming of environmentalism, and therefore will somehow be good for the environment. This assumption is incorrect. Rather, it signals that environmentalism—a brand of activism that actually means something—has been transformed into “green,” a vague lifestyle term that means nothing.
I too share some of Gawker’s doubts. At the same time, eco-consciousness needs to become mainstream if there’s any hope of making progress on the myriad issues facing humankind. If a cable channel can assist in this effort, I’m for it.
Yes, friends, we are going into re-design and, in a stunningly brilliant realization, we figured we’d ask our readers what they think of the current design and content since, you know, you guys do this sort of thing for a living
LONDON – Finlandia, the Finnish premium vodka, is committing its largest ever UK marketing push in a summer campaign aimed at communicating the brand’s ‘natural purity’.
Have you seen the advertising campaign for "the new Chrysler"? Slogan: "If you can dream it, we can build it." Sounds like an ad for a California custom shop. But more important, is the slogan memorable? In this day and age, it doesn't matter how well-crafted the words are; if the slogan isn't memorable, it's just a waste of space.
I don’t remember if I ever bought anything at a Sharper Image, but I won’t have much time left to do it. ‘Cause they’re going out of business:
Store closing sales have just begun at all 86 Sharper Image® stores as part of a major transformation of the Sharper Image brand. Over $50 million of inventory is being sold.
Discounts of 20% to 40% are now being offered on all merchandise in all stores. Consumers will be able to take advantage of deep discounts and important savings on electronics and toys as well as products for the home, personal care, the office and travel.
Will you miss Sharper Image? Will anyone? Are there retail brands that are gone now that you miss?
LONDON – Newspaper circulations across the world rose more than 2.5% in 2007, while advertising across the sector also increased, according to the latest figures from the World Association of Newspapers (WAN).
Advertising Agency: Bassat Ogilvy & Mather Barcelona, Spain
Creative Directors: Francesc Talamino, Isa Sánchez
Art Director: Francesc Talamino
Copywriter:isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon
Advertising Agency: Bassat Ogilvy & Mather Barcelona, Spain
Creative Directors: Francesc Talamino, Isa Sánchez
Art Director: Francesc Talamino
Copywriter:isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon
Advertising Agency: Bassat Ogilvy & Mather Barcelona, Spain
Creative Directors: Francesc Talamino, Isa Sánchez
Art Director: Francesc Talamino
Copywriter:isa Sanchez
Photographer: Garrigosa Studio
3D: Keytoon
Shalmor Avnon Amichay / Young & Rubicam took home the only Fab award in the press category with their ad for Heinz Hot Ketchup. Ad inside.
LONDON – Channel 4 is pinning its hopes on a social networking application to boost flagging audiences of its embattled reality series Big Brother, which returns for its ninth series this week.
LONDON – Wieden & Kennedy is set to launch the latest brand ad for Honda Accord, featuring five aeroplanes and a team of skydivers who showcase the technological features of the car through aerial stunts.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
