Hasta La Creative!

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As you may have heard, Google will shut down Reader on July 1. Yes, you heard that right. If you use Google Reader to read Adrants (or any other site for that matter), you will need to find another way to consume our content. Never fear. We have suggestions.

Our first suggestions may seem old fashioned but sometimes old and reliable trumps new and shiny. Subscribe to our email newsletter. Yes, remember email? Quaint, right? But here’s the thing about email? Email is a direct connection between you (the reader) and Adrants (the publisher). As long as Adrants lives, there will always be an email newsletter

With email, there is no reliance on a third party service to deliver your content. We create it. We send it to you. It’s that simple. So subscribe now. No, seriously. Do it right now. Before you forget and wake up one day wondering where all that awesome Adrants content went.

Having said that, there are Reader alternatives. The most popular alternative making the rounds to day is Feedly. With Feedly, you can automatically connect to Google Reader and pull in all your feeds. Once Google shuts down, Feedly is promising to migrate everything you need over to its service.

Another option is Digg. Just one day after Google announced the end of Reader, news aggregator Digg has promised to build a new reader. And they’re looking for your input. So head over to their announcement blog post and check out the details.

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With the debut of Timeline for brands earlier this year, brands and marketers everywhere wondered whether or not the major changes to fan page functionality would cause noticeable differences in engagement activity. Social media firm Wildfire decided to find out and ran the stats for 43 brands ranging from 20K to 40MM fans. They tracked engagement metric 21 days prior to and 21 days after the Timeline change. A new report, part of the Adrants whitepaper series, sums up the findings and informs:

• Whether the transition to Timeline has had a significant impact on fan page engagement
• What the early adopter brands have discovered about optimizing content for the new page format
• Lessons learned and best practices from the savviest marketers on Facebook

Download the report now to find out how your brand can take full advantage of Facebook Timeline.

Yes, it’s true. Adrants now has a proper mobile site. It’s not perfect. It’s not complete. But it is far better than trying to view the full site on a mobile device. We used Mojaba to create it…ourselves! No mobile designer needed. Let us know what you think.

And, yes, we know it needs more work. It’s fueled by the RSS feed (which, by the way, is now a full feed for you RSS junkies) so it’s not perfect but it works. Have fun. Go to m.adrants.com to see it.

Well. Call us humbled. Or humiliated. We really can’t decide. It’s been a long time since Adrants has received any notoriety from the media. Back in the day, we were routinely showered with praise from the likes of the New York Times, the Wall Street Journal, Ad Age and many others. In today’s tweet-centric world of social media, not so much.

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This will come as a surprise to many (in fact, it was a surprise to me) but after a long, hard decision making process I’ve decided to accept the role of Ad Critic at Advertising Age
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Are you looking for work? Do you hate your current job? Check out our job listing and you might find something new and different and wonderful and better.
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OK. So here we go. Sharpen your bayonets. Polish your vitriol. Crank up your voracious commentary. Yes. This is Adrants’ first IZEA Sponsored post.
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George Parker tested and approved. “Because it’s easier to learn with sex, drugs, and f***ing swearing,” there’s The f***ing word of the day. It’s not your dad’s Word of the Day site:

A Dineroesque little bit, little bit:

SALUBRIOUS [suh-LOO-bree-us] adjective

1. Favorable to health; promoting health; healthful.

I. Love. This. Concept. Crowdsourcing that actually means something. Recently, there was the We Own GM effort by Harry Webber. Now, agencies The Ad Store and Forza Migliozzi, llc. are pooling resources to look for enough people to buy Pabst Beer on Buy A Beer Company. Total cost: $300 million. Minimum contribeertions start at $5.