Hasta La Creative!

Robert Price is leaving San Antonio NBC and Fox affiliate WOAI and KABB after 14 years. “It’s a really bittersweet moment for me. I feel like I got the chance to grow up twice in San Antonio. Once as a child, and then again as a broadcast journalist. I met so many wonderful people along…

Retail media’s quick growth has made it a buzzy topic at nearly every industry conference over the last couple of years, but it’s also faced criticism for what some marketers see as inflated pricing, especially as many retailers struggle to offer the kind of scale, user experience, and measurement capabilities that media buyers want. Emarketer…

During peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…

Sinclair said it is “pioneering” the use of artificial intelligence to provide real-time live language translation of local newscasts. In a press release, Sinclair said the first-of-its-kind test is underway in Baltimore at WBFF, San Antonio at KABB, West Palm Beach at WPEC, and Las Vegas at KSNV, allowing viewers to access Spanish language broadcasts…

The National Football League has updated its privacy policy, rolled out new consent prompts, and introduced more explicit disclosures around its advertising practices after it was found tracking users’ precise geolocation data without their knowledge. The league, as well as all 32 of its teams, violated advertising transparency guidelines set by self-regulation body the Digital…

Technicolor Group’s shuttering of its iconic post-production and visual effects (VFX) houses including The Mill and MPC shook the advertising and creative industries, transforming the landscape in its wake. The closures of these creative institutions will affect an estimated 10,000 jobs globally. While The Mill and MPC were big names in Hollywood, winning Oscars for…

Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…

Seven of the highest-rated cable telecasts in January belonged to Disney, which was the top media company in TV consumption. According to Nielsen’s Media Distributor Gauge, which looks at which media company is responsible for the largest share of TV viewing, January consumption was up +5%, with Disney-owned entities accounting for 12% of that TV…

Warner Bros. Discovery is the latest company to make changes to its diversity, equity, and inclusion initiatives amid the Trump Administration’s crackdown on the programs. According to a memo sent to WBD employees on Thursday, the same day as the company’s fourth-quarter earnings report, the company’s “overarching work in this space will now be referred…

Eye on CBS News: A week after the departure of Adrienne Roark to Tegna, CBS News has brought in Tom Cibrowski to lead the news organization as its president and executive editor. Reporting to Wendy McMahon, Cibrowski will oversee CBS News’ newsgathering, units, and shows. “Journalism and storytelling are what CBS News does the best,”…