Advertising Agency: M&C Saatchi, London, UK
Executive Creative Director: Elspeth Lynn
Art Director: Lydia Pang
Associate Creative Directors: Dan McCormack, Luke Boggins
Associate Creative Director / Copywriter: Dan McCormack
Associate Creative Director / Art Director: Luke Boggins
Head of Art: Paul Hogarth
Photographer: Tom Van Schelven
Typographer: Simon Warden
Advertising Agency: M&C Saatchi, London, UK
Executive Creative Director: Elspeth Lynn
Art Director: Lydia Pang
Associate Creative Directors: Dan McCormack, Luke Boggins
Associate Creative Director / Copywriter: Dan McCormack
Associate Creative Director / Art Director: Luke Boggins
Head of Art: Paul Hogarth
Photographer: Tom Van Schelven
Typographer: Simon Warden
The best performance by a cat in a TV commercial this week goes to the fluffy mess in this new British spot for eyewear maker Specsavers. Not that the veterinarian here would know—he's not clear on what a cat is anymore. Specsavers, of course, has a long and proud history of offbeat commercials. The best mistaken-animal-identity spot, though, remains the brilliant raccoon commercial from Sears Optical.
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Michael Musto, the paper’s gossip columnist, and Robert Sietsema, its restaurant reviewer, have left the paper, a week after the top editors resigned.
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Like a host of other brands, Yahoo has a millennial problem, and its potential acquisition of Tumblr could be a step toward fixing it. But could new ownership help Tumblr with one of its biggest problems — drawing major advertisers?
The companies are in talks about an alliance, some kind of investment or even an outright purchase of Tumblr by Yahoo, according to reports that began with AllThingsD on Thursday night. For CEO Marissa Mayer’s Yahoo, a deal with Tumblr would check many boxes: social, mobile, content and buzzed-about native ads, which Yahoo recently introduced to its home page.
A deal or sale also makes sense for Tumblr, a six-year-old company that’s raised $125 million to date but just began building out an ad platform last year, with an emphasis on formats that blend with the aesthetic of a platform that’s about beautiful visuals and animated GIFs. Tumblr’s sales team is still small and its products still deemed experimental, though its head of sales, Lee Brown (a 10-year veteran of Yahoo himself), has said that he expects the company to become profitable this year. Yahoo’s relationships with ad agencies and marketers could certainly help Tumblr’s business along.
What a week it's been. As Friday draws to a close, I see your defecating man in the exercise video and your threesome-inducing Sexual Chocolate wine, and I raise you one talking butt crack in this British advert for something called Polycell. It's some sort of spray product that promises "No more unsightly cracks" in your walls. Unfortunately, there's one major unsightly crack in the commercial. And it talks. David Ogilvy would be proud. Agency: 18 Feet & Rising. Full list of perpetrators below.
CREDITS
Client: Polycell
Agency: 18 Feet & Rising
Creative Director: Stephen de Wolf
Creatives: Alex Delaney & Oli O'Neill
Agency Producer: Emily Hodgson Julia Methold
Account Director: Adrienne Little
Strategic Business Lead Rob Ward
Director: Simon Willows
Production Company: Blink
Production Company Producer: Tiernan Hanby
Executive Production Company Producer: James Bretton
Editor: Mark Aarons
Post Production Company: The Electric Theatre Company
Post Production Company Producer: Helen Sutermeister
VFX Supervisor: Andrew Stewart
Colourist: Steffan Perry @ Framestore
Sound Engineer: Tony @ Wave Studios
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Brandon Allen, CEO and one of the twenty-something co-founders of Santa Barbara-based vineyard Slo Down wines, bares his buns in a thong and cheekless chaps in a new online campaign to promote the vintner’s “Sexual Chocolate” wine.
The wine’s name pays homage to Eddie Murphy’s band from “Coming to America.” It also provides lots of fodder for the three ads, which all turn on risque themes. In the first, Allen, dressed in a tuxedo jacket and thong and with Sexual Chocolate in hand, steps into a menage-a-trois — and turns it into a menage-a-quatre.
In another execution, he carries his glass into a marijuana-filled room while a third spot finds him chained up in an S&M den. The point being, that Sexual Chocolate is the perfect partner for all your good times. The spots were created in-house and directed by Baker Smith of Harvest Films.
There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year. "Starring all the characters from the viral hit Dumb Ways to Die for Metro Trains Melbourne, the game allows players to flick piranhas away from a character's private parts and defend another from a snake attack among other ways to avoid being dumb," the agency says. "Players can also pledge to 'not do dumb stuff around trains' at the click of a button." The game, developed by McCann in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries. John Mescall, executive creative director of McCann Australia, said: "With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided."
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Hollywood, increasingly reliant on big-budget spectacles that make hundreds of millions of dollars, may be headed over a blockbuster cliff.
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Leo Burnett Colombia created “Cancer Tweets” for the Colombia’s League against Cancer to raise awareness about the importance of addressing the signs our bodies give us. The prevention campaign created awareness on Twitter so people could feel the silent way in which cancer acts and how easy it is to ignore it.
Seven accounts for the most lethal cancer types (breast, colon, prostate, cervical, lung and stomach) were opened on Twitter. The virtual cancers followed thousands of common people and sent subtle messages that were initially ignored, but as time passed, the cancer grew stronger and got tougher. Those who detected the messages early were able to control it and the virtual cancer stopped following them. But those who ignored the messages received final awareness advisories about how ignoring the symptoms could result in the progression towards terminal stages of cancer.
The act reached millions of people and got the entire country talking about cancer awareness. More than 9,733 social media users and even political leaders like Barack Obama suffered a virtual cancer.
Using the #CancerTweets hashtag, the campaign raised awareness about the importance of early detection because the best way to control cancer is to stop ignoring it.
Advertising Agency: Leo Burnett, Bogota, Colombia
Global Chief Creative Officer: Mark Tutssel
Executive Creative Director: Fernando Hernández, Mauricio Sarmiento
Creative Director: Carlos Oviedo, Alexis Ospina, Rafael Reina
Managing Director: Fernando Hernández, Mauricio Sarmiento
Account Director: Natalia Valencia
Art Director: Rafael Reina, Andres Lopez
Copywriter: Andrés Salamanca, Alexis Ospina
Imagine se tudo o que compartilhássemos no Instagram tivesse o botão “comprar”. Com uma boa apresentação visual, Osom é basicamente isso, um aplicativo que se posiciona como um “mobile commerce de lindos objetos’’.
O aplicativo permite que você navegue em um feed global de itens que os usuários estão vendendo, ou de usuários que você está seguindo, ou vendedores de um mesmo país que você. É possível procurar os itens mais populares na tab “Most Osom’d”.
Inspirados no Instagram, desenvolveram uma interface para um mercado de estreita conexão com a câmera, amor por filtros e necessidade de ver o que seus amigos estão postando.
Ao encontrar algo que queira comprar, é preciso apertar o botão “buy” e, em seguida, fazer contato com o vendedor. Não há pagamento direto pelo aplicativo. As vendas são feitas de forma similar ao Craiglist e eBay, onde a ferramenta funciona como simples vitrine e ponto de encontro. Ao saber o que se quer comprar, fica na mão do vendedor e do comprador combinarem a melhor forma de dar continuidade à compra.
Para postar um produto que queira vender, a interface é bastante familiar: adicionar uma foto, escolher filtros e colocar uma descrição junto ao preço. Além de ir ao ar no aplicativo, é possível compartilhar o post nas redes sociais.
Osom é uma startup sueca fundada por Anton Johansson (ex-Twingly), Marcus Svensson (ex-Twingly) e Björn Fant (ex-Videoplaza). Explorando interesses do mercado mobile e social, os três fundadores foram inspirados pelo Instagram para desenvolver o Osom, pensando em ideias de interação e interface que se encaixassem no contexto de um mobile commerce.
Apesar de ter sido lançado globalmente, o aplicativo está inicialmente focando esforços para se tornar o maior e melhor aplicativo mobile de comércio do Reino Unido, Alemanha e Suécia.
Post originalmente publicado no Brainstorm #9
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The concept behind Kidzania — essentially a theme park that’s about work — is growing like a weed abroad, with 12 existing locations and openings scheduled this year in Kuwait City, Cairo, Sao Paulo, Mumbai and Istanbul. The first U.S. location is due in 2015 in a city to be determined, and it’s up to Cammie Dunaway, U.S. president and global CMO, to explain the concept to American children and their parents.
Started in Mexico in 1999, Kidzania exposes children to the working world and money management by letting them earn a virtual currency. Kids apply themselves in various career paths, all courtesy of brand sponsors. They can perform surgeries in a Johnson & Johnson hospital in Portugal and work in a Coca-Cola bottling plant in Dubai. Their earnings could go toward renting a car in an Avis rental office, or kids could do the prudent thing and deposit their hard-earned cash in a bank to earn interest.
The brand accomplishes an unusual trifecta of appealing to children, their parents and global marketers who are already looking for ways to talk to the next generation of consumers. Ms. Dunaway — a speaker at Ad Age’s CMO Strategy Summit in San Francisco next month — gave some insight into the strategy behind where to set up shop and how to promote such an unusual brand.
Follower counts in social channels don’t mean much, but no matter how many times a social media expert repeats this fundmental bit of advice, numbers continue to dazzle CMOs and others famished for metrics.
Which explains why Land Rover has made a note of a social media milestone, namely its one millionth “Like” on Facebook.
Even if the occasion isn’t actually all that auspicious, the ad is a nice “Thank You” note to Land Rover fans.
And why not take the opportunity to say thanks for your attention, thanks for buying Land Rover and including the brand in your social updates?
The post Land Rover Gives Thanks And Praises For Its 1 Mil. Facebook Fans appeared first on AdPulp.
Get a load of this insanity. Mondelez, that packaged goods company all the social media whiz kids love so much because it’s behind Oreo, has now decided it will take 120 days to pay agencies and other suppliers. And get a load of this buzzword-laden bullshit a Modelez stament gives as reason for the move:
“We’re continually looking to drive efficiency and improve our processes on a global basis. Extending our payment terms allows us to better align with industry and make sure we compete on fair grounds, while simultaneously improving transparency and predictability of payment processes.”
Um, what?
You meant to say you’re doing this to make your books look better, are able to spend more than you have and don’t give two shits about how this will affect your agency partners.
If you don’t have the money and can’t pay for something then don’t buy it in the first place. That’ll make your books look better. Not fucking vendors up the ass by making them wait 120 days for payment.
And we wonder why this country is in so much debt.
On an up-note, this is great news for FastPay
As much as we all talked about 2013 finally being the Year of Mobile, I’m convinced that it actually is going to be the Year of Video. Here’s why:
Viewing is growing on video, with more time spent on more devices. Too much is made of falling network prime-time ratings. According to our estimates at GroupM, overall video consumption is up year on year by about 3.7%, assisted by viewing of streaming video on PCs, connected TVs and mobile devices. According to the latest comScore, on average, 183 million Americans view 215 videos each month online. Mobile’s big boost is also being driven by video, with Cisco forecasting that by 2016, two-thirds of mobile traffic will be viewing video.
Dynamic content is growing audiences. The rules are being re-written on the back of strong original programming investment. Cable network AMC’s “Walking Dead’ was the second highest rated show on prime-time television, beating top network shows such as FOX’s “American Idol” and ABC’s “Modern Family” in straight 18-49 ratings. Netflix’s “House of Cards” reportedly pulled in 2.7 million viewers in its first 12 days, which is about the same as what premium cable network Showtime’s pilot of “Homeland” achieved in live and on-demand viewing when it launched in 2011.
A newly sober single mom, stay-at-home dads or brothers in the army? Tell us which new sitcom premise is getting the broadcast axe first this fall. You can find previews below for your reference.
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poll324.begin();
“BRing voice back.”
The internet has everyone trapped in its world wide web. We’re so busy trying to connect with our online acquaintances, that we’re disconnecting with those who matter: our family. Our online voice is getting louder and louder. So much so, it beginning to replace our real voice. As a brand that has always supported bonding between families, Vicks finds a new-age insight to tackle the good ol’ product benefit of bringing voice back.
Advertising Agency: Publicis, Singapore
International Creative Director: Erik Vervroegen
ECD: Ajay Thrivikraman
Copywriter: Nikhil Panjwani, Sonal Chharjerh
Art Director: Tam Ivy San
Producer: Annie Ang,Jasmine Ho
Photographer: Jeremy Wong (nemesis pictures)
Post: Procolor
Account Team: Ambba Kuthiala, Rakesh Hinduja
You’ve probably run into people like this before. And it’s always an awkward encounter. Because you know they have are just whacked in the head. But you are kind and politely listen as they spout their inanities.
Like the guy in this Samsung commercial who thinks his stuffed animal dog is real. That is, until he saunters by a Samsung Premium Monitor — with its super awesome, life-like picture — and realizes he might want to have his head examined.
(TrendHunter.com) These historical fashion collections are representative of a shift away from efficient and basic minimalist fashions in favor of opulence, glamour and elegance. By nature, fashion is quite cyclical,…
“American Idol’’ on Fox continued its sharp dropoff in ratings from previous seasons, especially in the 18-49 age group.
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