Hasta La Creative!

There are now even more "Dumb Ways to Die"—and smart ways to live—as McCann Australia has made a video game out of its beloved, superviral train-safety ad from last year. "Starring all the characters from the viral hit Dumb Ways to Die for Metro Trains Melbourne, the game allows players to flick piranhas away from a character's private parts and defend another from a snake attack among other ways to avoid being dumb," the agency says. "Players can also pledge to 'not do dumb stuff around trains' at the click of a button." The game, developed by McCann in collaboration with local developer Barrel Of Donkeys, has been the No. 1 free app in Australia for a week, and is charting in 79 other countries. John Mescall, executive creative director of McCann Australia, said: "With the main Dumb Ways to Die video now close to 46 million views, we wanted to give young people another platform on which to enjoy the characters and, more importantly, to continue to remind them that being dumb around trains can and should be avoided."

Découverte des images capturées par le photographe Aaron Durand soulignant la vitesse des trains qu’il immortalise, à travers leurs lumières. Avec ces clichés, la vitesse est bien retranscrite et permet de donner une belle ambiance à découvrir dans la suite.

Previously on Fubiz

• Yurikamome Series
• Training Dresser
• Milena Galchina

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Une impressionnante collection de plus de 3000 images de Grafiti et autres arts urbains sur des trains abandonnés. Des clichés originaux pris au Japon et dans le reste du monde incluant des wagons et des trains.

Plus d’images dans la galerie Street Art