Hasta La Creative!

In an age when social media has made us even more aware of how we look at any given moment ("A picture? Now? Wait, how's my hair?"), asking women to take photos of themselves without makeup and upload them to social channels seems risky. And yet, thousands are doing it in the U.K. in the name of cancer awareness.

A "No makeup selfie" campaign grew organically in Britain in recent weeks, and ended up raising several million pounds for Cancer Research U.K., even though the group initially had nothing to do with the effort.

Author Laura Lippman apparently started the trend to support actress Kim Novak, whose looks were criticized at the Oscars. Others picked up on the idea, and somehow the hashtag #breastcancerawareness and donation links to Cancer Research U.K. started getting added to the selfies. "It's brilliant it's raising so much money. It's totally unexpected because it wasn't something we planned," a rep for the group tells Britain's Telegraph newspaper.

Because most interesting ideas need a fun spinoff, the hashtag #manupandmakeup also started trending, as men put on makeup to raise money for Prostate Cancer U.K.

If this raises cash or awareness, cool. #nomakeupselfie @CR_UK I donated here http://t.co/5hHvAQ3vKZ boys? Your turn! pic.twitter.com/YdUQ94G1yW

— suzi perry (@suziperry) March 21, 2014

Has your feed has been full of #nomakeupselfies this week?The @CR_UK campaign has raised £2m http://t.co/ke0xlQwmBg pic.twitter.com/kjiPpG3SWU

— Maddy Savage (@maddysavage) March 22, 2014

Thanks to all of you who have donated because of the #nomakeupselfie trend. We are overwhelmed by your support! pic.twitter.com/GjH38dufuV

— Cancer Research UK (@CR_UK) March 19, 2014

Desde o seu lançamento, em 2006, o Twitter mudou muito. Foram alterações visuais e até operacionais, com a chegada da @ para referenciar pessoas, a #hashtag para organizar assuntos e o RT, que hoje é um botãozinho automático que faz a retuitada por você.

E para comemorar seus 8 anos, o Twitter convida os tuiteiros a passearem por um túnel do tempo e conferirem qual foi o seu primeiro tuíte. Dá para conferir também qual foi a primeira interação feita por personalidades, publicações e amigos – basta digitar a @ deles no campo e, caso o perfil seja público, a tuitada aparece logo abaixo, permitindo que você até mesmo retuíte a mensagem.

Isso explica essa avalanche de #FirstTweet que você deve ter visto na sua timeline.

O divertido é ver que ninguém sabia muito o quê fazer com a sua primeira interação.

Era uma infinidade de gente avisando que está testando a ferramenta, contando algo do dia a dia ou simplesmente confessando que não sabe sobre o que falar. Outra coisa interessante é conferir a data da primeira tuitada, que provavelmente indica a data do cadastro também.

Um dos mais famosos primeiros tuítes é o feito por Jack Dorsey, um dos fundadores do Twitter.

just setting up my twttr

— Jack Dorsey (@jack) March 21, 2006

No meu caso, foi quase um teletransporte para o meu primeiro semestre da faculdade, quando estava correndo para entregar os trabalhos finais.

Trabalhos de final de semestre – Odisséia, uma análise pessoal

— Jacqueline Lafloufa (@jacquelinee) July 4, 2007

O Merigo tuitou uns três dias antes, avisando que estava para clicar mais uma vez no ‘Publish’.

Updating Brainstorm #9

— Carlos Merigo (@cmerigo) June 1, 2007

Já o primeiro tuíte da Amanda foi uma dica das melhores fotos de 2012 da AFP.

As fotos do ano da AFP http://t.co/dvG6YjSI

— Amanda de Almeida (@iAmandices) November 29, 2012

O Twitter oficial do Brainstorm #9 foi feito em 2010, já divulgando conteúdo do site:

Iron Baby http://bit.ly/bER6h7

— Brainstorm9 (@brains9) May 27, 2010

Para conferir qual foi o primeiro tuíte de qualquer perfil público, é só acessar o link discover.twitter.com/first-tweet. A ferramenta de busca do seu primeiro tuíte não é nova. Muitos outros sites já ofereciam a opção, e até o próprio Twitter permite fazer um backup de todas as suas tuitadas. No entanto, a campanha para celebrar os 8 anos do Twitter ajudou a incentivar essa busca pela primeira interação.

Post originalmente publicado no Brainstorm #9
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The Facebook users is expanding at a steady rate and represents an incredibly large number of people. The numbers of real markets present at Facebook is also similarly staggering and is very thrilling for web businesses. Facebook is basically open for business all around the clock and each single day of the year. Now that promotion has been there for a while, people have grown comfortable to seeing them. All you need to do is put all that together, and you will see the reason it is so great for internet marketers. So that is some things about the ads, but needless to say that is not all that is offered at Facebook for marketing. There are truly huge opportunities concerning simple business networking that you can be engaged with.

Fan pages have been raging for well over a year, but we have the impression that not every marketer is choosing to make use of it. We’re contemplating about what may be done with business fan pages. If you have multiple sites in different markets, then naturally the smart thing is to build a fan page on its own account. You really do not want to expose all your businesses on one account. Fan pages are instruments for relationship marketing along with business marketing. In a very real manner you are branding your self with your fan page. That is exactly why relationship marketing really has to be provided its due when you are making use of fan pages.

As you work with your fan page, then skip right over the hoopla and other points that turn people off. It does appear to us that very many are no longer interested to see hype, and you can most likely do better without it. When you look at it, hype is not a required part of marketing. Unless of course you are an established name, then you could have a hard time building friendships based on hypey techniques. You will get much farther with people if you are just normal and not some super marketing man or woman with a lot of hypey material. Offer solid and useful information on your fan page and actively engage the people who take the time to visit. You can build something truly solid with that method. After that, hopefully they will tell others about you, and that is when things can get really very exciting.

Do something special for your fans as often as doable. Keep in mind this is all about them, and that is what excellent relationship marketing is all about from the standpoint of a marketer. It really is not very hard at all to locate discount sites with coupons you can inform your fans about. How about producing things like a faithful customer, or fan, card; even though it is digital it doesn’t matter. How about locating great Facebook apps you can tell them about. You could do fun things like run contests and have cool awards such as a special discount for something really nice. You want to develop a neighborhood feeling and get people to end up engaged. Be lively on your fan page and inspire people to return by merely giving them a good reason to do so.

Receiving visitors for your websites or affiliate links is something that every Internet marketer has trouble with. But not just any site visitors is going to do, in order to be profitable you will want to have targeted visitors coming to your website. There really is a distinction between visitors as well as targeted traffic, and in this article we are going to explain the main difference. Not only that but we are also going to show you how you can use social media websites to acquire the targeted prospects you need.

What exactly is traffic? Anytime somebody visits your internet site, that is regarded as traffic. There are loads of ways to get traffic to your website and you can obtain hundreds or even thousands of visitors every single day, but unless this traffic is targeted you might not make a sale. Unless of course the traffic your getting is targeted traffic, your probably just wasting your time. What targeted traffic is, targeted traffic is someone who arrived at your site because they are serious about what you have to sell, or information and facts they find valuable. For instance, if someone is reading through a weight loss blog and these people see an ad for your internet site that says something like, “Lose 20 Lbs In 20 Days” and they also click on that ad, that is a targeted visitor.

A great way to obtain targeted traffic to your sites and affiliate links is to use social media websites. Lets have a glimpse at YouTube. That one social media site will get over a billion site views every single day. And did you furthermore know that the vast majority of that traffic comes from the major search engines? Now, make an effort to imagine this. Somebody would go to Google and performs a search for, “How To Build A Bird House”. Inside the search engine results you locate a video on YouTube showing you the way to build your bird house. Many individuals will click that link since they would rather watch a video concerning this than go through instructions.

Now this is where the targeted visitors piece comes in. You don’t want to allow them to have too much information in the video then at the conclusion of the video include a screen shot or simply tell people that they will get complete information by using the link in the description. Naturally when they click the link or enter in the web address inside their web browser they are taken to a site which happens to be marketing a bird house building book. And simply because your promoting to them an item which they need, this is regarded as targeted traffic. The chances of these folks purchasing the manual is much greater than individuals who saw this website inside a traffic exchange.

The Net is full of a variety of social media sites and you should try to use every one of them. You can accomplish the very same kind of thing on FaceBook or Myspace to get the targeted prospects you may need. And because these social media websites can be so powerful you will possibly not need to bother about any other type of advertising again. Yet another thing you should remember whenever advertising and marketing like this on social media sites is to not design your web pages to seem like spam. If you create a bunch of spammy type pages or break their guidelines they are going to simply remove your pages as well as stop your memberships to those websites which means you can not use their services any longer. Therefore read through their service terms.

Tentando provar a realidade de alguns lugares-comuns como a tristeza do início de uma segunda-feira ou a grande alegria provocada pela chegada do fim de semana, o editor de dados do Twitter, Simon Rogers, criou interessantes gráficos sobre o uso de algumas palavras na rede social.

Vale destacar que a análise foi feita com tuítes em inglês, postados durante todo o ano de 2013, então algumas dessas informações não servem para o público brasileiro, já que determinadas situações são bem locais, e até o clima muda bastante – enquanto aqui é outono, lá eles estão ansiosos se preparando para o verão.

De todo modo, é curioso perceber que dezembro realmente é um mês deprimente. No gráfico, o azul mais escuro simboliza a maior incidência das palavras da pesquisa, e a frase ‘me sentindo triste’ foi muito mais frequente em dezembro que em qualquer outro mês do ano. Seria culpa de toda a reflexão que fazemos antes do ano novo?

Outras expressões também foram pesquisadas, como ‘atrasado para o trabalho’, que se concentrou nos meses do verão do hemisfério norte. Aparentemente o sol do lado de fora é mais interessante que qualquer coisa que aconteça dentro do escritório.

‘Ressaca’ foi um dos termos mais usados nas quintas e sextas de novembro, o que provavelmente pode ser explicado pelos excessos durante o Dia de Ação de Graças, que acontece na 4ª quinta-feira de novembro nos EUA.

E quase contradizendo o gráfico da tristeza, a felicidade ficou bastante concentrada no mês de dezembro. Afinal, quem não fica feliz com presentes, não é mesmo?

Seria bacana ter infográficos desse tipo também para tuítes brasileiros. Já pensou qual seria nosso dia com maior menções de ‘ressaca’ no ano?

Post originalmente publicado no Brainstorm #9
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Since Pinterest puts so much importance on the use of images, this will actually make your marketing efforts there much easier. Before grabbing any images, just make sure that they aren’t taken from sources that could cause problems for you. There are several legal entities on the net who viciously protect the images of their clients. You also want to make sure that the images you use are appropriate for the point you want to make. Every Pinterest board has a basic theme, and your images should be a good match for this. If images aren’t well chosen, they will only confuse your audience.

Pinterest will give you the tools you need to work with other people on pretty much any project. For example, you can work with businesses as well as the people who read your boards.

First you spread the word and then you just grant access to your boards to the people who are interested in them. Not only can you do this to share your ideas with others but it encourages others to share ideas with you and offer you feedback. The different ways you can make pins are just one instance of this. From here you simply post whatever goes into your project. People will look them over and then share whatever information is still needed.

Just like at Twitter, you can follow Pinterest users, but you need to follow people in your niche or your market. Once more, this is in regards to being targeted with followers or your market audience if you are developing an email list, for instance. You will need to expand your network far and wide with following and gaining exposure. An additional part of this is to produce all the boards possible. By design, Pinterest will automatically add others users as followers to your boards, therefore you want to do this. The recipe is applicability, so create boards that are particular, with respect to content so there is no confusion as to what the board is about.

Pinterest has certain pitfalls that you should be careful to avoid. Pinning an incorrect domain name or URL is an example of such a mistake. This will lead readers to 404 error pages and not where you want them. The way to avoid this problem is to click on the article or post whenever you want to pin something. Anything you see that you want to pin, such as a video at Youtube or whatever, be sure you do it from the original site. By doing this, you’ll know that your links will lead people to the correct locations.

You can help yourself out quite a lot if you learn which mistakes are the most common on Pinterest. In many ways, it all boils down to how you optimize your use of the site so that you can bring in all of the better results. Of course, none of it is truly hard but you need to know what to do so that you can get the best results.

How many people watched the second season of “House of Cards” on Netflix? The volume of messages on Twitter suggests the audience for the political thriller may have grown substantially.

Turkey deported an Azerbaijani journalist on Friday for “posting tweets against high-level state officials,” according to an Interior Ministry order obtained by his newspaper, the English-language daily Today’s Zaman.

Yesterday, I had a turkey and ham sandwich for lunch. I know that's incredibly uninteresting, which is why I didn't mention it online. But then, 30 minutes after browsing their menu, @FirehouseSubs followed me on Twitter.

That afternoon, I was researching some Shorty Awards winners from recent years (again without mentioning anything about it online), and 30 minutes later, @shortyawards followed me on Twitter. (UPDATE: See response below from Shorty Awards, who say their follow was a total coincidence.) 

Even as someone who writes about digital marketing for a living, it took me a minute to realize what was going on. I had unwittingly joined the new world of Twitter retargeting.

It's a world where the sites you browse in the privacy of your home can apparently come back to haunt you quite publicly as your newest followers. Twitter likes to say, it's an experience "tailored" to your interests.

It's also, in a word, creepy.

Just ate @FirehouseSubs for the 1st time in months, didn't mention it online, and they just followed me. What sorcery is this?— David Griner (@griner) February 4, 2014

I'm typically not one to freak out over the privacy aspects of social media integration, because the results are often only visible to me and members of my network. For example, I know Facebook makes it easy on sites with Open Graph plug-ins for friends to see which news articles I've shared or which brands I like. And I've long since gotten used to retargeted ads for hedge trimmers or whatever following me across the Internet for days or even weeks after I was browsing lawn tools online.

But this is different. If it's true that Twitter's new retargeting options enbabe sutes to follow you, your Web browsing could leave a public breadcrumb trail in the form of new followers. Looking at a user's follower list, which sorts the most recent followers to the top, one could deduce (or even worse, speculate in public about) your recent browsing history.

Also, if this is the case, Twitter has not been transparent about this feature. Browse each blog post about Twitter's "Tailored Audiences" program, and you'll see zero mentions of brands following you based on the sites you browse. Instead, the network says its ad program "offers dynamic suggestions about people you might enjoy following." That clearly seems to imply I'd be the one following brands based on Twitter's recommendations, not the other way around.

In its most recent blog post on the topic, Twitter focuses on how the program generates highly targeted promoted content, meaning that you're more likely to see Hubspot content promoted on Twitter after visiting Hubspot.com. It doesn't mention anything about your user name literally falling into the hands of brand social media teams that can then follow you or start messaging you about the site you visited.

Now comes the mandatory part where I acknowledge that, yes, you can turn off the tracking that allows brands to retarget you. Just go to Settings > Privacy > Personalization and uncheck the box that says "Tailor Twitter based on my recent website visits."

But how many users will learn about this opt-out option before they have an experience like mine, where their casual Web browsing suddenly shows up at the digital door as new followers? And how awkward is this situation going to get as Twitter's retargeting tactics become more popular among less-reputable websites that you might not want following you anywhere, much less in public?

Given the lack of discussion I've seen about this issue, I'm reaching out to Twitter to make sure this is a real aspect of its retargeting options and not just a strange series of coincidences affecting only me.

But as Sherlock Holmes recently noted about coincidences, "The universe is rarely so lazy." 

UPDATE: The Shorty Awards say their follow was indeed a coincidence and that they were following up after sending me an email pitch (which I hadn't noticed in my inbox).

@griner @jcoopernyc Was just a happy coincidence 🙂 — Our producer followed you yesterday after emailing you a pitch (sent at 3:52 yest) — Shorty Awards (@shortyawards) February 5, 2014

Before you could reach long term success through online marketing, you must have a good strategy. True, there is short term success once you build a web site and release a product but that doesn’t mean a great deal over the long term without your creating a good strategy at the outset. You have to be looking to establish a business that will continue to expand and produce a long-term income source. So as to realize long term success through your business here are some new and creative techniques you should employ.

Ranking highly within the search engines is a requirement for any site that you would like to transform into a long-term success. Once you’ve got your site ranking highly, you will get plenty of traffic to your website, without having to work continually on it. We all know that one of the key factors in developing a long term successful business is to have a lot of traffic that you can turn into purchasers. You will need to have good search engine optimization in place on your web site if you wish to raise yourself up within the search engine rankings. To do this, you have to find the right keywords, and then optimize your site for them. After you’ve done this, and created a great back linking strategy, it should only take a few months before you find yourself in the top five rankings for the different search engines.

Pay per click marketing (or PPC) is one other method you can use to get traffic and, with some luck, buyers. As long as you can run marketing promotions that will generate more sales than the money you are investing in your advertising, it’sa great way to boost profit. As long as you learn what you are doing, Google Adwords can be a highly effective strategy, but done wrong it can cost you a small fortune in a quick hurry. You have to set up your marketing promotions correctly, and monitor each campaign, and by doing this, you should be able to keep within your budget.

Another good way to boost the traffic to your web site is through the use of social media marketing. Get high rankings in websites like Stumbleupon and Digg, and a lot of potential customers will reach your site. Business blogging is something that is used even by the major offline companies including American Express and Burger King. Blogging helps to establish relationships which is an essential part of online marketing and for attracting new business. Press releases and article marketing are minor parts in a much larger long term strategy that you can use to increase your professional success. Not only do they give a back link to your web site, but bring buyers through the information you are providing.

These are only a number of the vital market strategies that will figure into your ability to develop your business up enough to pull in high levels of traffic and to make high levels of sales. You’ll want to properly target your market to ensure that you’ll create better marketing plans and become the success you’ve dreamed of becoming.