Hasta La Creative!

advertiser: T-Mobile

This one’s by JWT Chennai

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The conflicting information that comes out of the ad industry is indicative of the great spinners that exist: one day a company is done, and the next it is top of the heap. And it’s not all the ‘media;’ a good portion of the chaos is simply due to the fact that all of the players are twirling from one extreme to another.

The clearest indicator? The daily newspaper. In one story, the industry is ensconced in secret meetings regarding the monetization of free information; the next story shows how out of the black they have fallen. Blood Red. After a week of flurried activity regarding the newspaper corps, silence. And perhaps that is the real news.

Moody’s debt analyst scrutinized the industry today and was able to supply a single fact: no business, as usual, for newspapers. Known as generators of content, it would be fitting for a large portion of operating expenditures to be allocated to reporters, editors, managing editors…anything or anyone that remotely touches the printed word. Pencils. Computers.
Nope. A mere 14% of the cash operating expenditures are levied against content creation, the SINGLE purpose for which a newspaper exists. Seventy percent supports distribution and corporate. The final 16% is spent on the sales and sales support side of the business. Talk about the inverted pyramid! It’s the 30/70 rule, where 30% are bread winners and the remaining 70% are dough boys.

“Ultimately, we expect the industry will need to reverse the vertical integration strategy through cross-industry collaboration and outsourcing print production and distribution processes,” said Puchalla. “Although newspapers may lose some of their in-house control over press time, they would also release resources to beef up investment in content and technology.”

Reverse vertical integration? NO. Newspapers need readers, ad sales, and a method to make money from online content. “Reverse vertical integration” sounds like something heard in Rocket Science Class. That, and the word ‘monetize’ must erased from the data banks.

Jeff Louis: Strategic Media Planner, Project Manager, and New Business Coordinator. His passion is writing, contributing to BMA as well as freelancing. He’d love to hear from you, so leave a comment or follow the links: linkedin.com or twitter.com.

(TrendHunter.com) These photos are brought to you by the alternative beauty group known as the Suicide Girls. These chicks are an edgy sight, covered in tattoos with metallic colored hair but still pretty as pie.

There…

MINNEAPOLIS (AdAge.com) — Paying a politician who's been impeached and may be imprisoned hasn't hit as hard with the chattering class as a quick bit by President Barack Obama and "NBC Nightly News" anchor Brian Williams. In it the president presumes to take seriously Williams' question about the "Tonight Show" transition that took place Monday night, when Conan O'Brien took over Jay Leno's stand-up-comedy/sit-down-and-chat routine.

(TrendHunter.com) Thomas Wuhrer seems to have a little weakness for big feet. In his latest photography series, Wuhrer photographs women in a variety of poses emphasizing their feet and, in some cases, their hands.

The…

Muito parecida com a idéia do aplicativo da Heineken, a Carlsberg está lançando na Suécia um serviço de busca, via mapa virtual, de localidades onde ocorrem as melhores festas, baladas e eventos do país. O serviço está em fase beta, tanto para computador quanto para mobile – via iPhone, ambos (FREE). O usuário pode também convidar amigos para se formar uma rede de encontros e descobrir, de forma antecipada, pra onde eles estão indo curtir a “balada”.

O serviço ainda integra Facebook e Twitter. Sendo assim, todos poderão enviar mensagens diretamente para o mapa sem precisar entrar no aplicativo. Dependendo das novas necessidades dos usuários, a Carlsberg promete inserir outras funcionalidades no aplicativo, em muito breve. A criação é da Great Works.

:: Carlsberg | Where’s the Party?

www.wherestheparty.se

Magnifique travail vidéo du jeune designer Maxim Zhestkov qui vient de mettre en ligne son projet de fin d’année intitulé “Modul”. Une immense maîtrise des éléments et de l’espace. Le tout sur un sound-design de Marcelo ?aldin (Combustion).

Ever walk into a store and buy something you’d rather no one see you buy?

Barry Switzer invades the locker room of the St. Anne’s Ladies Lacross team, which is more interested in campfires than in kicking some padded ass.