“Brand decides to advertise” might seem like an unusual headline, it’s one that’s taken over the business press following Tesla’s annual shareholder meeting in Austin, Texas. That’s because after two decades eschewing conventional advertising in favor of word of mouth, emails, incentivized referrals, and a front-facing founder and chief executive in Elon Musk, the brand…
It was on Nov. 30, 2022 that the prototype of ChatGPT went live. Within weeks, hype was spreading around the world about the detailed responses the bot produced, leading to seemingly every other LinkedIn post offering an insight into the use of artificial intelligence. Advertising, an industry that gravitates toward shiny new things, pivoted from…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
Crocs owners are known to wear their shoes one of two ways–seamlessly changing from “sport mode” to “relaxed mode” by moving the strap on the clogs to the front or back. The brand is now expanding this idea to the world of gaming, as it aims to grow its international fan base virtually through a…
In the wake of a troubling period for digital currencies, OKX–the second largest crypto exchange by trading volume–has one-upped a recent campaign from rival Coinbase that claimed “it’s time to update the system” when it comes to financial services. OKX stated more emphatically that “the system needs a rewrite.” In a global brand campaign to…
The Writers Guild of America is out on strike. After six weeks of negotiations with Netflix, Amazon, Apple, Disney, Discovery-Warner, NBC Universal, Paramount, and Sony (under the umbrella of the Alliance of Motion Picture and Television Producers), members of the strongest writer’s union in the land collectively walked off the job. It sounds like a […]
Discriminating against people due to their age is a pox upon advertising and media houses. It’s bad business, and another bad business practice is the last thing that these industries need, right now. Ageism is also a particularly perplexing issue emanating from professional workers who truly ought to know better. Given that everyone who is […]
The post What ChatGPT “Thinks” About Ageism in Advertising and Media appeared first on Adpulp.
With the rise of artificial intelligence and automation, it is no surprise that some individuals are beginning to worry about the future of writing. As machines become more advanced, they are now capable of not only mimicking human speech but also producing entire articles, reports, and even novels. This has led to the development of […]
The post Why Artificial Intelligence is Not a Replacement for Human Creativity appeared first on Adpulp.
AI. Have two letters in combination ever received the hype, press, and speculation behind them that AI presently enjoys? One has to wonder what’s so special about the latest shiny object and exactly who stands to gain the most by seeing artificial intelligence take off. The pace of AI-related product releases and promotions since November […]
The post Sky High on AI appeared first on Adpulp.
Recruiters are calling Austin Anglin, an art director at the independent Atlanta agency 22Squared. They aren’t interested in interviewing him. Instead, they want to reach an art director named Alex Irving. The caveat? Irving isn’t human. They’re the pseudonym behind the AI-produced creative portfolio Anglin created with his co-worker, 22Squared senior copywriter Emmy Murf. Using…
European mobility app FreeNow has released a new creative platform that will be promoted by a through-the-line campaign that tells users to “Feel FreeNow.” The licensed ride-hailing and multi-mobility app, which is headquartered in Hamburg, Germany, operates across 10 European countries. It offers users access to book taxis, private hire vehicles, car sharing, public transport…
Language is a significant part of a person’s identity, individuality and connection with their background–especially when it shapes our unique names. So, running into people who don’t take the time to pronounce or spell our names correctly can be a frustrating, often dehumanizing experience. To celebrate International Mother Tongue Day, a day to promote awareness…
On Feb. 24, the people of Ukraine will mark the first anniversary of a nightmare–the unprovoked invasion by its neighbor, Russia. One initiative to show the impact of the war uses Google Street View-style images to show how the affected cities are brutally different from how they were just one year ago. “The Undeniable Street…
With more than 113 million customers–that’s nearly one-third of Americans–T-Mobile is a leader in the U.S. telecom market. The company invests heavily in its marketing strategy and customer experience, offering some of the most exciting campaigns, features and benefits available to consumers. On the latest episode of The Speed of Culture podcast, Mike Katz, president…
Google is in the Super Bowl with an ad promoting the photo editing features of its Pixel 7 and Pixel 7 Pro smartphones, featuring comedian Amy Schumer, rapper Doja Cat and NBA All-Star Giannis Antetokounmpo. The 90-second spot will be released next week. It will run during the second quarter and promote the phone’s ability…
Dee Snider can still screech out a tune that harkens back to his Twisted Sister days–and shatters any nearby drinking glass. But his hearing hasn’t aged quite as well after all those years of heavy metal stardom. So when Snider finds himself at a noisy restaurant, he and his rock singer friend have to bust…
When Tesla launched in 2003, its mission was to “to accelerate the advent of sustainable transport by bringing compelling mass market electric cars to market as soon as possible.” Fast-forward almost 20 years and every major car manufacturer has entered the ring, from Volkswagen to Toyota, Peugeot to Ford. EV sales now account for 10%…
Having just returned from the annual CES convention in Las Vegas, Benjamin Braun, Samsung’s European chief marketing officer, is excited about the technology he saw on display. Yet he’s also not entirely convinced by the interest around artificial intelligence tool ChatGPT that has captured the business world’s attention. Describing it as “fun,” Braun does believe…
For years, Apple has found a variety of ways to celebrate the Chinese New Year through the heightened potential of its products–mainly, the iPhone. This year, the brand explores the humanity behind a holiday tradition: the Chinese Opera. Ahead of the holiday on Jan. 22, Apple is celebrating with the launch of a new campaign…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
