Hasta La Creative!

Department store chain Macy’s has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles. The platform includes branded content, data-driven product suggestions and storytelling to help customers find everything from fashion, beauty and home items to in-store experts to assist them…

The fight against gentrification continues in Austin, Texas as more communities and cultures of color–especially Latinx and Black Austinites–are being displaced by the influx of new, largely white-owned businesses. To highlight the continued cultural erasure in Austin, creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative called…

Come for the meatballs and Billy bookcase. Stay for a virtual tour that’ll “spark joy” for your cozy-but-drab living space. Ikea–the Swedish furniture retailer known for its culinary offerings, iconic blue bag and cult-like appeal for urban dwellers looking to upgrade their overpriced abodes affordably and eco-consciously–recently launched Space Unfolded, an in-store pop-up located on…

“It was our logo that was designed for another purpose,” explains Rafael Fern?ndez de Alarc?n Az?n, global director of brand at Telef?nica, discussing the work that has gone into one of the world’s largest telecommunications providers’ latest master rebrand, its first since 1998. Unveiled last April, the new branding signals to shareholders Telef?nica’s plans for…

The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series “Guy On A Buffalo,” which chronicles the adventures of Buffalo Jones and features the twangy country vocals of lead singer Jomo Edwards. 12 years later, southern fast food giant Zaxby’s decided to reinvent the spots with some…

While the technology and fashion industries might seem worlds apart, Samsung has been bridging the divide through unusual collaborations with designers such as Thom Browne, Aur?lie Fontan and Charlie Casely-Hayford. Its latest project sees the tech brand team up with up-and-coming Scottish fashion designer Charles Jeffrey and pop star Charli XCX to create an otherworldly…

Authentic representation is of the utmost importance to Carlyle Garrick. As witnessed by his work on Apple’s stylish “Fly Market” spot for the iPhone X’s Pay function, Media Art Lab’s associate creative director makes it clear that Blackness is not only global, but that it can shape the culture as well. “This was the first…

When Nene Parsotam was commissioned by Goldman Sachs to art-direct the Innovators In STEAM (Sciences, Technology, Engineering, Arts and Mathematics) photo series for Black History Month, she found the perfect opportunity to showcase emerging Black talent in the tech field. “The innovators were from wearable tech, architecture, tech in music and AI,” the London-based art…

The wine industry is no longer just for the wine snobs. Instead, many different creators are catering to many different kinds of consumers, from connoisseurs to casual sippers. That’s what wine brand 19 Crimes is focusing on: the idea of bringing more people into the wine space with unique technological experiences. To continue its celebrity…

A devastating aspect of motor neuron disease (MND)–a neurodegenerative condition that deteriorates muscular nerve cells–is that it can take away the ability to speak. To help those living with MND maintain their personal expression, Dell Technologies and Intel, in partnership with the U.K.-based Motor Neurone Disease Association and Rolls-Royce, created a first-of-its-kind book that banks…