Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…
TikTok has enlisted two stalwarts of British entertainment to promote its rising role in the U.K.’s culture. The platform’s new campaign, “Entertainment. Now on TikTok,” stars the popular British TV presenting duo Ant and Dec (Ant McPartlin and Declan Donnelly), who present shows including Britain’s Got Talent and I’m a Celebrity … Get Me Out…
In an era of technological advancement so rapid that each iPhone upgrade brings a raft of attributes that would, just a few years before, have been viewed as magic, it may sometimes seem as if we have no need for further technological enhancement. That may not matter. Like me, you may have been thinking hard…
Every so often, you stumble across an artist so intriguing that simply enjoying their music isn’t enough; you have to know more. Who are they? How did they get into music? What does their creative process look like? In this spirit, AT&T launches a new series of collaborations that peek into the minds of some…
Like most artists, Irish indie rock band The Academic have not been able to perform in front of an audience since the pandemic began last year. But they found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides….
After 12 years of experience in the New York dating scene and now married with children, Melissa Hobley is currently in 32 different dating apps–and so is her husband. But that shouldn’t come as a surprise since Melissa acts as the current Global Chief Marketing Officer for OKCupid, so she must keep a close eye…
For the third straight year, brand executives and technology leaders gathered together to discuss the relationship between technology and business. From July 26-28, attendees heard insights about integrated strategies and tactical implementation directly from teams responsible. Highlighted speakers include S4 Capital’s Sir Martin Sorrell, Google’s Tara Walpert Levy and The Trade Desk’s Jeff Green. You…
As global travel has been restricted for the past 18 months, new cultural experiences have often seemed far off. But Samsung found a way to bring people to different parts of the world, all without leaving the couch. As a sponsor of the Tokyo 2020 Olympics and Paralympics, the tech brand set out to create…
Non-fungible tokens–better known as NFTs–have taken the investment market by storm in recent months. Their popularity is driven by three factors: individuality (they are one of a kind); fandom; and value (consider that Jack Dorsey’s first tweet recently sold as an NFT for $2.9 million). In a nutshell, an NFT is a digital file whose…
Now, with just a glance, any corner of the city can become a spot where one can live out their hoop dreams. That’s thanks to Reebok’s newest app Courting Greatness, an AR-styled digital tool that uses a smartphone’s built-in camera and measurement features to map out the dimensions and ingredients of a basketball court, allowing…
Dating can be difficult for anyone, but getting back in a relationship is especially challenging after experiencing abuse or sexual assault. Dating app Bumble is looking to help members work through that trauma through a partnership with therapy app Bloom. Bumble members who report a case of sexual assault or relationship abuse to the company’s…
The pandemic brought digital transformation at lightning speeds to a vast amount of companies, greatly changing consumer habits. But other areas have had to adapt to social distancing and quarantining, like dating. From across the pond, Naomi Oluleye Walkland, vice president of EMEA marketing at Bumble, shares the innovation they’ve embraced in a COVID world,…
For cloud storage and online file-sharing services, the personal element is not always positioned front and center. That isn’t the case with Dropbox, necessarily, where past promotions prioritized creativity, giving its online storage solutions a friendlier quality, which is certainly the case with its newest “For All Things Worth…” campaign. The product of a five-year-long…
On July 20, Wally Funk became the oldest person to fly in space, fulfilling a dream that she was denied 60 years ago because of her gender despite qualifying to be a NASA astronaut. Now Frito-Lay Variety Pack is looking to ensure a new generation of women won’t have to wait that long to reach…
Dating app OkCupid is back at it with its recognizable mix of wordplay and candy-colored pop photography, but this time it’s emphatically aiming at inclusion. Agency Mekanism continues its run with the brand, showcasing its newest “For Every Single Person” campaign, which celebrates the app’s inclusion-minded functions and goes up in three major cities next…
The Covid-19 pandemic changed the landscape of ecommerce last year. It forced brands to engage with consumers in new ways with many spending more time online. According to a recent report from Adobe, this changed behavior accelerated the growth of ecommerce by four to six years, and it’s expected to continue as the world returns…
After nearly a year and a half of the pandemic irrevocably changing the way we travel, the industry is picking up again. However, our return to the seas and skies is not without issues. Closed borders, last-minute vaccinations and unexpected restrictions have proven to be an ongoing challenge. In Microsoft Teams’ “Ticket to Tokyo” campaign,…
British telco Virgin Media has taken a more emotional direction in its advertising as of late, a trick that has not always been easy for utility brands to pull off. Its new ad, created by Adam & Eve/DDB, is about the power of music to bring people together. While that’s not a new sentiment, the…
Who said chickens couldn’t fly? With a background ranging from naming a global Ford concept vehicle to launching the original McDonald’s mobile app, Andrew Rebhun is now transforming El Pollo Loco’s digital strategy as their vice president of digital. The restaurant from Sinaloa to Alvarado Street introduced Air Loco, a new drone-delivery service that is…
Amazon’s Build It program, which debuted in February to test the waters of product development with a trio of potential connected devices, is putting a decidedly chic twist on its smart speaker. Top line This time around, the ecommerce platform is partnering with fashion designer Diane von Furstenberg to potentially produce limited edition designs for…
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