Ikea Uses Augmented Reality to Create Customizable Showrooms

Come for the meatballs and Billy bookcase. Stay for a virtual tour that’ll “spark joy” for your cozy-but-drab living space. Ikea–the Swedish furniture retailer known for its culinary offerings, iconic blue bag and cult-like appeal for urban dwellers looking to upgrade their overpriced abodes affordably and eco-consciously–recently launched Space Unfolded, an in-store pop-up located on…

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