Hasta La Creative!

While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different–with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces. But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA…

A common marketing message from tech giants is that their platforms have the power to bring people together. Google’s new campaign ups the ante on this idea by raising difficult questions about culture and identity. The brand’s latest ad for the U.K. market follows its summer campaign, which captured the questions and emotions of people…

Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That’s why Olay and Algorithmic Justice League founder Joy Buolamwini…

There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…

Samsung, Verizon and comedian Hasan Minhaj partner for a campaign that’s a little busy, to say the least. Made in collaboration with Ogilvy New York, the telecommunications teams presents a solution for dreaded FOMO, or Fear of Missing Out, in the form of a Samsung Galaxy Z Fold3. The new campaign, titled “NOMO FOMO,” is…

In an era of technological advancement so rapid that each iPhone upgrade brings a raft of attributes that would, just a few years before, have been viewed as magic, it may sometimes seem as if we have no need for further technological enhancement. That may not matter. Like me, you may have been thinking hard…

Like most artists, Irish indie rock band The Academic have not been able to perform in front of an audience since the pandemic began last year. But they found a novel way to create a live experience for fans to promote their new EP, Community Spirit, by working with BBDO New York and Google Slides….

For the third straight year, brand executives and technology leaders gathered together to discuss the relationship between technology and business. From July 26-28, attendees heard insights about integrated strategies and tactical implementation directly from teams responsible. Highlighted speakers include S4 Capital’s Sir Martin Sorrell, Google’s Tara Walpert Levy and The Trade Desk’s Jeff Green. You…

Non-fungible tokens–better known as NFTs–have taken the investment market by storm in recent months. Their popularity is driven by three factors: individuality (they are one of a kind); fandom; and value (consider that Jack Dorsey’s first tweet recently sold as an NFT for $2.9 million). In a nutshell, an NFT is a digital file whose…

Dating can be difficult for anyone, but getting back in a relationship is especially challenging after experiencing abuse or sexual assault. Dating app Bumble is looking to help members work through that trauma through a partnership with therapy app Bloom. Bumble members who report a case of sexual assault or relationship abuse to the company’s…