The word “equity” is synonymous with Silicon Valley. The tech hub is packed with startups short on capital using equity to entice employees with stock options and ownership in a company. That’s where Carta comes in. Created in 2012, the fin-tech startup helps manage equity for about 20,000 companies. With the goal of educating employees…
It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […]
The post In the Metaverse, Speculators Pursue Their Virtual Dream States appeared first on Adpulp.
Nearly two months after the Super Bowl, the advertising industry is still abuzz about Coinbase’s minutelong commercial of a bouncing QR code. It undoubtedly worked to drive traffic to the cryptocurrency platform’s website, which buckled under the 20 million hits it received within a minute of the ad airing. But how willing are most people…
As the digital voice assistant category grows, Amazon Alexa has repeatedly traveled back in time to demonstrate the diverse ways it can be used in people’s everyday lives. Its latest ad, created again by U.K. agency Droga5 London, transports viewers to the Wild West, where two cowboys face off outside a saloon. In a scene…
Back Market, the refurbished smartphone and electronics specialist, has hired Havas-owned creative agency Buzzman as its strategic and creative agency across Europe and the U.S. The company offers refurbished technology to six million customers with a brand focus to fight against overconsumption and over-manufacturing of new products to support the growth of the circular economy….
Google’s newest campaign emphasizes that there’s always more to a look–for some, it can be absolutely crucial to one’s quality of life. The brand debuted a new spot titled “A Look Can Say A Lot,” which will air during Sunday’s Academy Awards telecast. The minute-long ad supports the brand’s “Look to Speak” app, an assistive…
Women have appeared in advertising since the industry’s beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women’s History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with…
The advertising account to promote Virgin Media O2, following the merger of the two British telecoms companies last year, has been awarded to VCCP. Following a two-way pitch between the incumbents from both companies, VCCP will be retained to work with the newly combined business. Virgin Media O2 is the new company that launched last…
There’s nothing that fun about cybersecurity, yet for the everyday person who’s reliant on tech, getting a handle on it is essential. So how do you capture attention around an issue so important but seemingly dry? Bring in Hollywood superstar and advertising visionary Ryan Reynolds. The Canadian actor stars in the first-ever ad for password…
Surfshark, a VPN company based in Lithuania, has experienced a 3500% surge in sales inside of Russia since February 24th–the day Russia invaded Ukraine. According to Surfshark’s analysis, the Russian telecoms regulator Roskomnadzor has forced Google to delist more than 36,000 URLs that link to VPN services over the past month. The most significant spike […]
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Department store chain Macy’s has launched Own Your Style, which the retailer describes as a new experience to help customers identify and shop according to their personal styles. The platform includes branded content, data-driven product suggestions and storytelling to help customers find everything from fashion, beauty and home items to in-store experts to assist them…
As a music festival entering its 35th season, SXSW has seen the debuts of some of the biggest stars of our time: Katy Perry, John Mayer, The White Stripes and Amy Winehouse all got their major breaks in downtown Austin, Texas. But SXSW was destined from the start to be about more than music. Technology…
The fight against gentrification continues in Austin, Texas as more communities and cultures of color–especially Latinx and Black Austinites–are being displaced by the influx of new, largely white-owned businesses. To highlight the continued cultural erasure in Austin, creative agency The Many partnered with artist Harper Biewen for a social media and augmented reality initiative called…
With the spotlight more focused on gender equality this week because of International Women’s Day, dating app Bumble wants to call attention to inequities in romance. The brand aims to close what it calls “the romance gap,” a phenomenon in which men and women face different expectations in dating and relationships. According to a survey…
Come for the meatballs and Billy bookcase. Stay for a virtual tour that’ll “spark joy” for your cozy-but-drab living space. Ikea–the Swedish furniture retailer known for its culinary offerings, iconic blue bag and cult-like appeal for urban dwellers looking to upgrade their overpriced abodes affordably and eco-consciously–recently launched Space Unfolded, an in-store pop-up located on…
As ever on International Women’s Day (IWD), brands across the world are flocking to show their support. In line with 2022’s “Break the Bias” theme, iconic fashion doll Barbie is celebrating female business founders while Channel 4 is focusing on the phenomenon of “Manterruptions.” Many more are pledging support to women’s causes and charities. However,…
“It was our logo that was designed for another purpose,” explains Rafael Fern?ndez de Alarc?n Az?n, global director of brand at Telef?nica, discussing the work that has gone into one of the world’s largest telecommunications providers’ latest master rebrand, its first since 1998. Unveiled last April, the new branding signals to shareholders Telef?nica’s plans for…
You’ve probably heard about the metaverse countless times by now. While the metaverse is becoming the new digital frontier, there is simply no ignoring it in the current physical reality. From reading story after story to seeing it discussed on television and hearing co-workers chatting about it, the metaverse has officially taken over marketer conversations….
The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series “Guy On A Buffalo,” which chronicles the adventures of Buffalo Jones and features the twangy country vocals of lead singer Jomo Edwards. 12 years later, southern fast food giant Zaxby’s decided to reinvent the spots with some…
Why do sports need a truckload of media coverage when a simple roomful will do? During the 2022 NBA All-Star weekend in Cleveland last month, the league reached fans in 215 countries and territories in 60 languages. That happened largely thanks to the NBA’s World Feed Truck, a 40-foot vehicle parked outside of Rocket Mortgage…
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