Many regarded Jawbone as one of the pioneers in wearables. After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped…
Focusing on the grand brand platform “Incredible Comes From Within,” a global campaign from Taiwanese technology company Asus aims to celebrate creation of great things through the release of its latest Zenbook series, centered around a film showcasing the ability to create light art in the night’s sky. Created by Looping Group, which was appointed…
If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI…
For most people in 2022, it’s impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them. So when faced with the environmental impact of their production, consumers often feel at a loss for how to respond. Back Market aims to change that. The ecommerce platform connects shoppers with certified refurbishers, offering…
VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]
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Samsung has aimed to develop epic-style adverts in recent years under its “Awesome is for everyone” platform. The latest is no exception as it sees a father and son experience the world by travelling from their couch, enjoying the power of the Galaxy A smartphone range. The three-minute+ spot titled “The Awesome Product Adventure” from…
For the more than 300 million hard of hearing (HoH) gamers worldwide, a lack of accommodation for different forms of communication across gaming platforms can often leave them feeling excluded. Though the industry has been slow to adapt to new features, new technology is supporting greater inclusion. AB InBev’s Pilsen Callao in Peru has teamed…
Samsung has spent years positioning itself as a company that defies common wisdom and challenges expectations with spots like “Ostrich,” which shows the flightless bird taking to the sky with a pair of VR goggles, and the quirky musical number “I’m Open to That.” Created by Ogilvy, Samsung’s new “Night Owls” ad continues that trend…
To help promote its new low-light camera capabilities, Samsung UK created “Nocturnal Narratives,” three short films, directed by Will Robson-Scott. Equipped with the Galaxy S22 Ultra Nightography features, Robson-Scott and Samsung brought to light the work of Dalston-based florist My Lady Garden, pioneering boxer Safiyyah ‘The Hijabi Boxer’ Syeed, and underground music collective, Keep Hush. […]
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Almost a year after the $40 billion merger of Virgin Media and O2, the resulting company has released its first major multimillion-dollar awareness campaign to promote its “Volt” proposition across the U.K. Virgin Media O2 is the new company that launched last June, combining two of the U.K.’s largest communications and broadband providers. Both will…
The Parkinson’s Foundation estimates that 10 million people around the world have Parkinson’s disease, a condition that often causes hand tremors that can make it difficult to use smartphones and tablets. Havas New York and Havas Germany spent two years working to make that technology more accessible through a pro-bono project to develop Staybl, a…
The word “equity” is synonymous with Silicon Valley. The tech hub is packed with startups short on capital using equity to entice employees with stock options and ownership in a company. That’s where Carta comes in. Created in 2012, the fin-tech startup helps manage equity for about 20,000 companies. With the goal of educating employees…
It’s 2022. You no longer need to be governed by physical constraints. Today, you can enter the metaverse, inhabit a virtual body, live in a virtual home, and interact with other avatars in a world of make-believe. If you’re a developer, you can also create new “worlds” that attract visitors and investors ready to spend […]
The post In the Metaverse, Speculators Pursue Their Virtual Dream States appeared first on Adpulp.
Nearly two months after the Super Bowl, the advertising industry is still abuzz about Coinbase’s minutelong commercial of a bouncing QR code. It undoubtedly worked to drive traffic to the cryptocurrency platform’s website, which buckled under the 20 million hits it received within a minute of the ad airing. But how willing are most people…
As the digital voice assistant category grows, Amazon Alexa has repeatedly traveled back in time to demonstrate the diverse ways it can be used in people’s everyday lives. Its latest ad, created again by U.K. agency Droga5 London, transports viewers to the Wild West, where two cowboys face off outside a saloon. In a scene…
Back Market, the refurbished smartphone and electronics specialist, has hired Havas-owned creative agency Buzzman as its strategic and creative agency across Europe and the U.S. The company offers refurbished technology to six million customers with a brand focus to fight against overconsumption and over-manufacturing of new products to support the growth of the circular economy….
Google’s newest campaign emphasizes that there’s always more to a look–for some, it can be absolutely crucial to one’s quality of life. The brand debuted a new spot titled “A Look Can Say A Lot,” which will air during Sunday’s Academy Awards telecast. The minute-long ad supports the brand’s “Look to Speak” app, an assistive…
Women have appeared in advertising since the industry’s beginnings. But are there certain products consumers trust more when women appear in their ads? And which brands are seen as allies to women? Those questions are grappled with in a wide-ranging Women’s History Month survey by consumer analytics firm Engine Insights, which was shared exclusively with…
The advertising account to promote Virgin Media O2, following the merger of the two British telecoms companies last year, has been awarded to VCCP. Following a two-way pitch between the incumbents from both companies, VCCP will be retained to work with the newly combined business. Virgin Media O2 is the new company that launched last…
There’s nothing that fun about cybersecurity, yet for the everyday person who’s reliant on tech, getting a handle on it is essential. So how do you capture attention around an issue so important but seemingly dry? Bring in Hollywood superstar and advertising visionary Ryan Reynolds. The Canadian actor stars in the first-ever ad for password…
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