The film opens on a woman standing by herself in a room, but as the camera pans out, we see she isn’t alone. A group of women join in for a mesmerizing dance as a voiceover says: “This is a woman. She has a body. Her body has … never been studied properly, ever. Not…
In 2019, the Samsung Global Goals app launched, giving users the power to donate to United Nations (UN) backed charitable organizations simply by watching ads. Designed to raise awareness of the UN’s 17 Global Goals (a long-term sustainability initiative to eradicate hunger, tackle inequality and clean up the planet before 2030), the app is now…
In many businesses, one of the biggest barriers to hiring more diverse teams is that bias can blight the recruitment process. Numerous studies have shown that factors such as ethnicity, gender or a foreign sounding name can make it more difficult for candidates to get job interviews. For example, a 2019 report from the Centre…
It’s Saturday morning, 1995. You’re about to catch an episode of Saved by the Bell: The New Class with a balanced breakfast of Pop Tarts and an Hi-C Ecto Cooler. Before the show begins, NBC airs one last ad: a wholesome PSA starring popular brothers Joey, Matthew and Andrew Lawrence as they urge viewers to…
Telling a series of modern life and love stories around a modern family in Germany is the focus of a campaign from Google to promote its Pixel smartphone brand. Each of the three-minute long adverts have been released to explore different but relatable relationships–and to convey that love is a universal language that can overcome…
Major civil rights setbacks, climate catastrophe, planet-wide poverty, mass extinction–these are just a few of the challenges we face when it comes to imagining a hopeful future. Yet, the only way to build a better world is to first imagine one. Understanding the apprehension that many share for the future, the Smithsonian’s Arts and Industries…
As marketers flood the metaverse with new kinds of branded experiences, it can be easy to lose sight of what makes these virtual worlds appealing to the users who spend time in them. That human element is what agency Momentum Worldwide sought to pin down in a recent survey of 4,500 consumers across seven countries….
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni and Horizon Media’s blu. Like all of the large holding companies,…
| SHINY OBJECTS ALERT | YSL Beauty is dipping its manicured toes into web3 technologies. Stephan Bezy, CEO of YSL Beauty, says, “To us, web3 holds the promise of intensified experiences, where artistic reinvention and genuine emotions collide.” Intensified experiences and colliding emotions? Sounds like a failed commune from the 1960s. To make web3 accessible […]
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Even if you haven’t sat down to watch a full episode of The Walking Dead, chances are you’re familiar with the gnashing teeth, decomposed flesh and tattered clothing that identifies a “walker.” What you may not realize is that many of the details, from the wear and tear on clothing to the roaming hordes of…
Camera maker Polaroid has turned to social platform Snapchat to reach the elusive Gen Z audience with an augmented reality (AR) campaign promoting its smallest camera to date. To mark the release of the Polaroid Go, the company–which has produced cameras that develop analogue images in seconds after they are taken since the 1940s–has created…
Recently, my husband got an unexpected text. It was from our Samsung fridge, letting us know it was time to replace our filter. They–the fridge that is–went on to provide filter recommendations, places to purchase and more information about the lifecycle and ongoing maintenance of our appliance. IoT has been talked about for years, but…
In a sweeter-than-sugar video montage, several dogs snooze away the day–a few drooling and snoring–while their owners wonder just how much shut-eye a pound puppy really needs. One asks: “Is it possible we adopted a sloth?” The 15-second spot–while clearly trading off the adorableness of a belly-up spaniel sacked out like a human–has some weighty…
Agency group S4 Capital has strengthened its burgeoning Technology Services pillar through its latest merger, this time with custom software development and technology consultancy TheoremOne and its creative services agency Media.Monks which will also add to the group’s presence in the United States. TheorumOne, the Los Angeles-based company that was founded by its head of…
Many regarded Jawbone as one of the pioneers in wearables. After making its mark as a Bluetooth headset maker, it pivoted to capitalize on the new and highly desirable fitness tracking market. This pivot and expansion into a hot new area allowed Jawbone to attract funding from top-tier Silicon Valley venture capital firms and helped…
Focusing on the grand brand platform “Incredible Comes From Within,” a global campaign from Taiwanese technology company Asus aims to celebrate creation of great things through the release of its latest Zenbook series, centered around a film showcasing the ability to create light art in the night’s sky. Created by Looping Group, which was appointed…
If you asked Havas CX’s senior visual designer, Janice Chen, what got her into advertising, she would tell you that it was all about the industry’s potential to make a real impact. “Advertising has a powerful voice and I wanted to join it to use that voice for good,” Chen told Adweek for the AAPI…
For most people in 2022, it’s impossible to avoid using electronic devices. We work, socialize and entertain ourselves through them. So when faced with the environmental impact of their production, consumers often feel at a loss for how to respond. Back Market aims to change that. The ecommerce platform connects shoppers with certified refurbishers, offering…
VICE Media and Razorfish recently surveyed Gen Z gamers and learned that they spend twice as much time hanging out with friends in the metaverse than they do in real life. Survey respondents spend 12.2 hours per week playing video games versus 6.6 hours hanging out with friends in person. These gamers don’t only view […]
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Samsung has aimed to develop epic-style adverts in recent years under its “Awesome is for everyone” platform. The latest is no exception as it sees a father and son experience the world by travelling from their couch, enjoying the power of the Galaxy A smartphone range. The three-minute+ spot titled “The Awesome Product Adventure” from…
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