Remember Second Life? Facebook didn’t buy it, but now the social networking behemoth wants to become it. This is not a joke. Facebook has changed its company name to Meta. The word ‘Facebook’ now refers to just the social networking application and site. Meta was chosen as the new name because it points to Mark […]
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In celebration of our 2021 Hot List issue, we are joined this week by Adweek’s TV editor, Jason Lynch and media editor, Lucinda Southern to discuss all of this year’s honorees in TV, publishing and digital brands. Did your favorite show/network/creator make the list? Check out the full list here. Stream the new episode below,…
The power to connect families has been the focus of Facebook’s video calling device “Portal” since the early days of the pandemic in 2020. It’s one of the many tech platforms that has been helping people overcome the enforced physical restrictions experienced the world over. That focus continues in AMV BBDO’s integrated campaign to promote…
Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]
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Looking to establish itself as a leader in the consulting space, technology giant IBM is rebranding its Global Business Services division. In an effort to clarify its intent and mission, the product will now be known as IBM Consulting. “We chose that name because we want to send a clear signal to the world about…
Amazon-owned autonomous driving startup Zoox is set to test its mettle on the rainy, hilly streets of Seattle with a new expansion of its self-driving car trials in the Washington city. Top line Zoox has already been experimenting with fleets in San Francisco and Las Vegas for more than three years, but the company said…
The Covid-19 pandemic raised awareness around a growing need for remote work solutions, which led many communications companies to step up their game when it comes to ease-of-use and connectivity across barriers. Going forward, these solutions are being implemented more widely to keep people in touch across many different industries, including racing. To that end,…
Boardroom, the media network co-owned by NBA superstar Kevin Durant and his manager Rich Kleiman, is linking up with blockchain platform Dapper Labs. As a part of the partnership, Dapper Labs’ NFT marketplace for basketball NBA Top Shot will be featured on the Boardroom website through news and feature stories, as well as giveaways, spotlights…
When fans arrived to see Australian DJ Alison Wonderland at Red Rocks Amphitheatre in Denver on Sept. 14, they encountered a new means of entry: their hands. The source? Amazon. In partnership with digital ticketing company AXS, the ecommerce platform installed “ticketing pedestals” that use a pay-by-palm technology called Amazon One at the 80-year-old venue….
Two decades ago, Apple launched a series of quirky and memorable ads about “Switchers,” aimed at getting PC loyalists to try a Mac desktop. You might remember the campaign’s surprise star, student Ellen Feiss, who hazily recalled a class essay being eaten by her PC. A few years later, Apple went even harder in its…
The creative industry has a huge lack of diversity, with only 11% of people in the sector coming from a minority ethnic background, according to the Creative Industries Federation in the U.K. One of the issues is that more than 65% of students from Black, Asian and minority ethnic groups struggle to find creative role…
The unprecedented disruption of 2020 required marketers to reimagine their longstanding strategies as consumer needs changed quicker than ever before. In his best-selling book, Quantum Marketing, Mastercard’s Raja Rajamannar–Adweek’s Grand Brand Genius honoree for 2021–unpacks this notion by defining the four historical paradigms of marketing, and contends that the industry is now entering its “fifth…
While some people may have fantasized about working from home before the pandemic started, the reality has sometimes proved to be different–with weak Wi-Fi signals, slow equipment and noisy, cramped work spaces. But the everyday hero of HP’s new campaign has not given up on a WFH utopia. In the brand’s quirky ad by AKQA…
When people boast about putting their neck on the line for their work, they don’t usually mean it in the literal sense. But several months ago, actor Tom Ellis found himself alone in a chair at about 2,400 feet above sea level atop Mount Snowdon–the highest mountain in Wales–with a blade to his neck. The…
A common marketing message from tech giants is that their platforms have the power to bring people together. Google’s new campaign ups the ante on this idea by raising difficult questions about culture and identity. The brand’s latest ad for the U.K. market follows its summer campaign, which captured the questions and emotions of people…
Learning more about the creative process behind a song can bring new levels of appreciation for an artist’s catalog, much the same way listening to higher quality audio recordings can allow fans to hear parts of a song they might not have otherwise noticed. In its new campaign, Dolby Laboratories, Inc. is releasing four long-form…
Algorithms are not exempt from exhibiting bias. In fact, the very opposite is true: Because they are coded by humans, algorithmic results are often a reflection of their creators. This is especially evident in basic beauty searches, which often prioritize white models and Eurocentric features. That’s why Olay and Algorithmic Justice League founder Joy Buolamwini…
While buy now, pay later and social commerce have dominated retail headlines lately, two more recent announcements demonstrate contactless payments remain a retail priority. Just three months after bringing its cashierless technology to a Fresh grocery store in Bellevue, Washington, Amazon announced plans to expand the contactless payment option to its Whole Foods chain. At…
There’s nothing quite as valuable to marketers as an organic mention of their brand by a celebrity on social media. So imagine the thrill at sleep tracking wearable ?ura Ring when its marketing team noticed Kim Kardashian and Gwyneth Paltrow get into a friendly feud about the slumber scores they’ve achieved. Kardashian and Paltrow compared…
To reach new and more readers, I started to send out articles for publication—articles that would have otherwise appeared in these pages. Technology-focused Built In has been kind enough to run two of my pieces, so far. Here’s the latest: RFPs Are a Waste of Precious Time. Here’s a Better Way to Hire an Agency. […]
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