The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A Nielsen study found that 60%…
Social publisher LadBible has seen revenue growth through its investment in short-form video across its vast portfolio of social platforms, three of its executives told Adweek on stage during Social Media Week Europe. Its scale offers it the opportunity to drive meaningful revenue from short-form, where other publishers would struggle due to the comparatively lower…
As a new academic year gets underway on college campuses nationwide, Tinder and rapper Saweetie are playing Cupid. The dating app has enlisted the Gen Z artist, who references Tinder in her track “Tap In,” to get students swiping during a prime flirting moment: freshman orientation. Tinder sees the highest influx of 18-year-old members during…
Amid a tough global economic outlook, 62% of people believe the best companies succeed in making their lives easier, according to Wunderman Thomson. With connectivity at their core, Verizon and WhatsApp are trying to do just that, developing products and campaigns to serve global communities and cultivating their brands in the process. Speaking at Brandweek…
Taco Bell’s incoming chief executive Sean Tresvant has a vision for the role once he steps up next year. He sat down at Brandweek to outline his focus on leadership while recognizing that it’ll be “a very different job” to the one he currently holds within the fast food restaurant chain. Speaking to Brittaney Kiefer,…
Data and technology company Genius Sports is bringing real-time NFL data to augmented reality Lenses in Snapchat. Verizon will run the first sponsored Lens incorporating Genius Sports technology. The integration will be available to select Lens partners. Genius Sports is the exclusive distributor of the NFL’s data and Next Gen Stats feeds to global media…
To fall in line with Europe’s new online regulations, TikTok has introduced new compliance measures that could change the whole user experience and restrict advertisers’ reach on the platform while offering them a safer media landscape in which to invest. Following the introduction of the Digital Services Act (DSA) by the European Union earlier this…
In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play…
Search “social media manager” on LinkedIn’s job board and these are just some of the role responsibilities you’ll find: Run all social accounts for organic and paid initiatives (Twitter, Facebook, LinkedIn, Instagram, TikTok and YouTube) including creating, scheduling and publishing content to engage and delight our audience. Produce dynamic video and graphic content as well…
It started with a move that a social media marketing manager (SMM) thought industry peers would rally behind. A former NBA employee woke up and chose violence on the league’s Facebook page this morning pic.twitter.com/e8KkIl0z4m — Joe Pompliano (@JoePompliano) August 21, 2023 The now-former SMM’s post from the NBA account about fair pay and balanced…
Text-based social media appears to be back in the Wild West. With X, the platform formerly known as Twitter, inching toward obscurity and a number of contenders stepping onto the field, we’ve been left with more questions than answers. Apps like Threads, Bluesky, Truth Social, Mastodon and Spill are all picking up users, and people…
In an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that’s just the tip of the iceberg–drama on maximalism-design-Tok likely ended…
British clothing retailer N Brown Group partnered with publisher LADbible Group to launch the “No Average Jack” campaign for N Brown’s menswear brand Jacamo. The campaign, which was negotiated by U.K. media agency the7stars, aims to celebrate “the stories of everyday lads.” Through this partnership, LADbible will share social video content for Jacamo celebrating the…
At first, Francesca Willow ignored the partnership inquiry she received from a Texas-based oil and gas company in mid-May. But when Pheasant Energy sent a follow-up asking about rates for a guest post on her sustainable living blog, “I sent back quite an angry response,” the U.K.-based content creator said. “Or, well, I’m quite British….
The hype surrounding Meta’s shiny new platform has met an awkward reality. Brands, once quick to establish their Threads strategy, tone of voice and regular posting cadence, are scaling back their Threads content. Brands like Anthropologie and Wendy’s last posted to Threads a week or more ago, while makeup brand Rare Beauty posted six days…
Global recruitment platform Indeed.com is taking advantage of a brightening global job market and the demise of the so-called “great resignation.” The leading job search platform has kicked off “The World Can Work Better” campaign, a global brand platform to showcase Indeed’s lofty goal of creating lasting connections between employers and employees, in turn making…
On a Thursday morning in April of 1991, New Yorkers trooping through midtown beheld a wistful sight. The Horn & Hardart automat on the corner of 42nd Street and Third Avenue–the lone holdout of a restaurant empire that once counted 40 locations in the city–had closed its doors. With their self-serve, coin-op, cafeteria-style layout, H&H…
Over the weekend, Elon Musk announced a major change for Twitter. We all hoped it was a joke, that he wouldn’t actually change the name of such a well-established brand. But as we’ve all come to see, he was quite serious. With the support of CEO Linda Yaccarino, Musk has changed the name of Twitter…
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company’s CMO Sejal Shah Miller and her social media team: keep…
Today, the most admired brands are built on social. From heritage to emerging DTC brands, they break through the endless scroll of the feed, moving culture forward, connecting on an emotional level and getting consumers to engage and share. Those same brands invest millions in nurturing relationships with customers, prospects and lapsed users, convincing them…
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