Marcus from Y&R emailed me the perfect Valentine’s bouquet, one filled with Kirin Mini Beer – the only thing ruining this for me is that he only sent me pictures. What the hell Marcus, I would love a beer-boquet, why torture me like this? That’s it, we are so through, Mistah. If you need me, I’ll be roaming romantic restaurants sticking false engament rings in all the ladies drinks tonight. Just sharing the love, sharing the love.
FINALLY, A BOUQUET FIT FOR A MAN.
It’s the perfect gift for the man (or men) in your life—husband, boyfriend, lover or a random handsome stranger—this Valentine’s Day.
Leave it to a bunch of six-year-olds to put urban planning into perspective.
In honor of Singapore’s 50 years of independence from U.K. rule, Lego and creative shop Iris created an impressive model of the city, made of the toy brand’s tiles, representing what the metropolis might look like 50 years hence — then invited some kids to improve on it.
Today, Singapore is already an impressive, modernistic marvel. Shimmering skyscrapers thrust into space, and dense, complex grids snake through the concrete canyons below.
But the adults’ Lego vision of the city in 2065 takes things to an extreme you might see on the cover of a science fiction magazine. Many of the office towers resemble fearsome Transformer robots, as if poised to break loose from their foundations and set out on fantastical adventures. There’s an especially striking modular building with a black-and-white “dice” motif (ready, no doubt, to roll big in high-stakes games of future-commerce). Taken as a whole, the model looks a bit like a combustion engine, or circuit board — perhaps an energy grid — primed to power Singapore through 2065 and beyond.
The kids have other ideas.
These “future builders,” as the project’s three-minute “Lego SG100: Rebuild” video calls them, focus on what’s taking place closer to the ground. They create intimate, comforting spaces, like parks and playgrounds, that people of all ages can enjoy. Predictably, they tug at your heartstrings. A small girl builds a house next to an office so her dad can get home faster to play with her. Meanwhile one little boy notes that he “put them together with animals, so they can make friends,” says one little boy. “Dogs without friends are very poor things.” True enough. (And hopefully, Future Singapore will have strong leash laws.)
“It was fascinating to see what their priorities were for Singapore,” says Dan Luo, country manger for Lego. “Sometimes we might lose what is most important in the pursuit of development: spending time with loved ones, and taking care of our communities.”
Sure, it’s all a bit too precious, and, of course, and shameleslly manipulating our emotions. What did we expect the kids to build, a hoverport holo-tainment shopping-mall complex? (Frankly, I hoped that one of them would.)
Regardless, the film does an admirable job of illustrating that “home,” for kids of all ages, consists largely of the small pleasures that make each day a gift. While it is necessary for a city to build up and out — building inward is equally essential for nurturing progress.
Ultimately, cities failing to nourish the human spirit are poorly constructed — because their true building blocks are the joys and aspirations of the people who live there. And the dogs, too.
Mini Cooper is out with an awesomely ruthless new ad, set in Singapore, that shows the automaker tricking people into test driving its product—by teaming up with a towing service and giving loaners to stranded motorists.
The consumer testimonials are dubious (as they tend to be in stunt videos like this). But real or fake, the ad makes quick work of indirectly digging at competitors, simply by showing Mini providing real utility in an inevitably frustrating situation.
brightcove.createExperiences();
There’s also the implication of superior reliability—note the prominent Mercedes-Benz logo in one sad shot of a car lying dead on the side of the road. If that doesn’t drive home the point—that when other brands fail you, Mini won’t—the ad’s kicker does, with an excellent bit of snark. (Wishing the other cars a “speedy recovery” is tantamount to hustling them along to the junkyard.)
Still as fun as Mini would like you to think its cars are to drive, comparing them to go-karts might not be the best way to reinforce a message of dependability. But it’s nice to see a brand swoop in like a vulture to scoop up a rival’s business when it’s at its most vulnerable.
Now, it needs to start showing up at poorly marked no-parking zones, too.
Agency: Kinetic Singapore.
The viral success of Groupon’s Banana Bunker post on Facebook appears to be rubbing off on other brands. See, for example, Ikea Singapore—which has started a whole new Facebook thread clearly with the intention of replying comically to everyone it can.
The post asks people to send questions about how they might improve their bedroom and bathroom areas. A “Shelf Help Guru” then answers them. (It’s the same guy who appeared in BBH Asia-Pacific’s comical “Improve Your Private Life” video from a few years back.
The answers come in a peculiar form, though—a meme-style image, often with a pun, and a link to a product on the Ikea website that might solve the person’s issue.
It’s not quite as inspired as Groupon’s effort (the image replies are often repeated throughout the thread, and to be honest, they’re generally not that helpful). But joking with customers on Facebook one-on-one is clearly becoming a thing.
See a bunch of the replies below. Via Design Taxi.
Ikea often does humorously naughty ads around Valentine’s Day. Two years ago it did a fun promotion offering free cribs for babies born nine months after Valentine’s Day. And last year it stacked a pair of chairs suggestively in an ad with hot wood-on-wood action.
Now, Ikea Singapore continues the tradition with the BBH ad above, posted to social media—showing off the chain’s new line of “beds.” Pretty cute, though I’m not convinced that bench is up to the task.
Heeeeeere’s … Ikea’s parody of The Shining!
BBH Singapore re-imagines the spooky hallway scene from Stanley Kubrick’s 1980 horror classic in this spot-on 90-second Halloween ad. Instead of a haunted hotel, however, the little kid peddles around a spooky Ikea store late at night. Nice touches include eerily flickering lamps and ghostly diners in the kitchen display, and the word “REDRUG” above, yes, a red rug. It goes on a tad too long, just like the movie it’s based on.
The point of the spoof is that Ikea stays open late (until 11 p.m.) for your shopping pleasure, and it’s also is part of a social-media contest to win gift cards. So, when you chop down your door in an axe-wielding frenzy, you can get a replacement for less at Ikea.
Ikea has done plenty of scary-good promos lately, from hilariously pitching its 2015 catalog as “cutting-edge” technology (also by BBH Singapore) to inviting shoppers to spend a night in one of its stores to challenging them to climb this amazing outdoor apartment/wall.
Assembling its furniture, of course, remains a frightening experience.
Ask anyone you know how they feel about boobs, and I’m pretty sure it will be positive. Indeed, you’d have a hard time finding anyone hesitant to sing their praises.
Below is a fun series of ads from DDB Singapore timed to Breast Cancer Awareness Month in October. They’ll hit close to home for anyone who uses social media on the regular, and happens to have breasts, or knows anyone who has them (and wants them to be healthy). The familiar logos have been redesigned to anatomically pay homage to breasts and remind you to perform an exam—on yourself, or someone you care about—as frequently as you check your social feeds.
The ads, for the Breast Cancer Foundation, also point to an online petition urging social media giants Facebook, Twitter and Instagram to actually change their logos temporarily for the cause. So, check out the ads below, and consider a screening so you can live longer to keep liking and faving.
Via Design Taxi.
At first glance, this Dulcolax ad draws you in with its warm sepia tones and lovely vignetted glow. Then you look closer, and … oh my God. Are those turds in prison?
Indeed, orange is the new brown in this extremely odd laxative ad, showing what appear to be the stinky love children of the Michelin Man and the Teenage Mutant Ninja Turtles (Turdles?) awaiting sweet release from bowel purgatory. And they’re huddled around … is that … ? No, it’s not the Sarlacc Pit that almost eats Han Solo and Lando Calrissian.
“Only you can set them free,” explains the tagline. If the point is to make the viewer as uncomfortable as a constipation sufferer, mission accomplished.
The agency, McCann Health in Shanghai, says the ad ran in Singapore newspapers and bus shelters. “Instead of approaching the dramatization from the patient’s [point of view], we approached it from the excrement’s,” the agency says. True enough.
Brand awareness is up “from almost zero to 21 percent” among the target, McCann claims, and the purchase intention rate increased 57 percent. The agency adds that it expects similar success from the next round of “media bursts” this year.
Below is the full ad in all its glory. Click to expand, if you dare.
CREDITS
Client: Dulcolax
Agency: McCann Healthcare Worldwide, Shanghai
Executive Creative Director: Kevin Lee
Creative Directors: Danny Li, Band Bai
Art Directors: Danny Li, Band Bai, Qin Qian
Copywriters: Kevin Lee, Bati Wu
General Manager: Joanne Wang
Business Director: Yama Chen
Account Manager: Celine Lv
Production Company: Visionary Group
Le photographe Justin Ng nous offre des clichés du ciel pris depuis Singapour en longue exposition pour obtenir ces images splendides sans aucun effet spécial, utilisant simplement la rotation de la Terre pour obtenir des trainées de lumière. Une invitation au rêve et à l’évasion avec ces superbes photographies.
Publicis's poignant print ads for suicide-prevention group Samaritans of Singapore use ambigrams to give upbeat messages negative meanings when viewed upside down. "I'm fine" becomes "Save me," "Life is great" morphs into "I hate myself" and "I feel fantastic" reads "I'm falling apart." The tagline, "The signs are there if you read them. Help us save a life before it's too late," is also printed upside down. The campaign does a fine job of depicting the subtle, often hidden nature of depression and anxiety disorders. It's novel for the category, taking an approach that's clever enough to generate broad coverage, extending the message far beyond its original market. Perhaps those reading about this work will question declarations of happiness from friends and family members that don't quite ring true. The writing may be on the wall, but sometimes you've got to look at things in a different way to avert disaster.
     |
Sites that attract at least 50,000 visitors a month are now required to obtain annual licenses and must remove any content considered objectionable by the government within 24 hours of notification.
| |
Les équipes de Woha Architects ont imaginé à Singapour, l’architecture du dernier hôtel de « Parkroyal » installé au cœur de la ville. Avec un design très réussi, ce lieu incroyable propose près de 15 000 m2 de verdure luxuriante grâce à des jardins auto-alimentés grâce à la récupération de l’eau de pluie.
Alors que la campagne vidéo « Made of More » est nominée dans la catégorie Advertising des Fubiz Awards, voici trois illustrations signées BBDO Proximity Singapour et son directeur artistique Jennyson Rosero montrant le parcours de différents personnages pour arriver au succès. Plus dans la suite.
Découverte de Jayden et Jeff, qui sont 2 jeunes photographes originaire de Singapour et qui ont formé le duo Levitation SG. Ils nous propose de découvrir de magnifiques photographies d’eux même à quelques centimètres du sol, et sans retouches. De très beaux clichés présent dans la suite de l’article.
Pensée par l’agence Lowe Singapour pour la marque de lessive Omo, « Dirt is Good » est la dernière campagne vantant le plaisir de se salir. Cette série présente l’imagination des enfants par des sculptures de sable d’une beauté époustouflante réalisées par Jooheng Tan. Le making-of est disponible dans la suite.
Une élégante solution pour décorer un espace long et étroit avec cette pièce composée d’un salon et d’une piscine extérieure privée séparant la cuisine et la résidence principale. Une conception par les architectes Ong and Ong dans la résidence de 55 Blair Road à Singapore.
Après la boutique de Los Angeles, voici un aperçu détaillé de la décoration d’intérieur du magasin de la marque japonaise “A Bathing Ape” dans la ville de Singapore. Une construction en béton et en verre, conçue par la société Wonderwall. Plus d’images dans la suite.
Lorgan’s The Retro Store. Everything from the 60s. Well, almost.
Advertising Agency: Ogilvy & Mather, Singapore
Executive Creative Director: Todd McCracken
Creative Director: Eric Yeo
Art Director: Kat Tan
Copywriters: Serene Loong, Elwin Chan
Illustrators: Eric Foenander, Fedtrick Chua
Photographer: Kenneth Wong
Typographers: Kat Tan, Pok Ching Hai
Digital Imaging: Nelson Yu
Account Servicing: Shirley Tay
Published: April 2008
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
