Aug 24

Buy Now, Pay Later Platform Afterpay Introduces In-App Ads to Let Brands Spotlight Deals

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Afterpay will introduce ads to its app for the first time with a new option that lets retailers buy featured placements for promotions and products through a pay-per-click model. The Australian buy now, pay later platform said the move comes after early tests showed that Afterpay Ads achieved a 20% lift in sales as compared…

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