It’s been quite a 40-year run for the designer Michael Kors and his namesake fashion label, so what better way to celebrate than by tapping fashion icon Naomi Campbell to star in its latest print ads? The campaign, set in New York’s theater district, depicts a cast of glamorous women clad in designs from the…
Convenience store chain 7-Eleven is expanding mobile checkout to an additional 2,500 U.S. locations as it seeks to provide the functionality in all U.S. stores by the end of 2022. The expansion brings a scan-and-go option to a total of 3,000 locations and counting in cities like Chicago, Dallas, Miami, New York, San Francisco, Seattle…
With the accelerated growth of ecommerce over the last two years, Publicis Groupe has strengthened its retail offering by acquiring software as a service (SaaS) platform CitrusAd, optimizing its marketing performance through retailer websites. The deal will see the Australian-based company, founded in 2017, continue to operate as a separate entity but work within data…
Imagine the wind whooshing through your hair and the London mist dampening your clothes as you soar high above Big Ben on your broom battling Death Eaters, magical energy crackling from the end of your wand. Thanks to Harry Potter’s new flagship store in New York, that fantasy is now a virtual reality via one…
Outdoor apparel brand Eddie Bauer is partnering with rental services provider Arrive Outdoors to offer outdoor gear for rent beginning the week of July 12. According to the retailer’s website, everything from footwear and apparel to tents and backpacks is up for grabs for fees ranging from $4 per day for a pair of No…
Membership warehouse Sam’s Club is piloting a new program in its app called Scan and Ship to help members arrange for delivery of some of the bulky items they buy in store. Top line Members simply scan eligible products, which include playsets, patio furniture, mattresses, large TVs and grills, to arrange for delivery within about…
For the longest time, legacy brands been unable to rely on the familiarity of their iconic names to impress younger consumers. As direct-to-consumer (DTC) and ecommerce brands have used their online origins to connect with digitally native Gen-Z and millennial shoppers, two legacy brands have found some degree of success in revitalizing their identities for…
Consumers want to get back to browsing in stores again, and Nordstrom is expanding its options to attract younger shoppers. The retail giant signed a deal with online fashion company ASOS, which it hopes will drive excitement and bolster sales after the pandemic. Top line The resulting shared ownership model means ASOS will retain operational…
It’s no mistake an Instagram livestream can only be hosted from a phone screen: the outreach is meant to be casual, conversational and free from filters and touchups, according Meghana Dhar, the fashion and beauty partnerships lead at Instagram Shopping. “Livestreaming is about that authenticity,” said Dhar. “I think a lot of my brands struggle…
Last month, the e-commerce platform Verishop, which sells everything from clothing to electronics to cookware, debuted a livestream shopping tool. The feature allows influencers, professionals and industry experts to share tips, answer questions and help viewers discover new products. Cate Khan, co-founder and chief strategy officer of Verishop, explained the element that gives today’s live-shopping…
Famous for its men’s underwear, Mack Weldon wants to let consumers know its brand is so much more in a new ad campaign that introduces its “Daily Wear System,” which is the term the company uses to describe how its entire line of clothing is designed to work together. Counterintuitively, the aim of the brand…
Apparel retailer Urban Outfitters is partnering with Hims & Hers to offer its customers products and services from the health and wellness platform in the coming months. Top line Among the products they will offer are men’s cosmetics, namely Hims’ The Blur Stick concealer, which will be a first for the historically mall-based retailer. Between…
Fashion retailer Gap will close its 81 stores across the U.K. and Ireland and become entirely ecommerce-focused across the area, following a strategic review of its operations across Europe last year. As the business seeks to find “more cost-effective ways” of operating in Europe, it has also been exploring partnerships and acquisitions in France and…
Victoria’s Secret recently announced its newest rebrand, which replaced its typical “Angels” with a diverse slate of well-known female activists and models, including soccer superstar Megan Rapinoe, South Sudanese refugee Adut Akech and transgender model Valentina Sampaio. Direct-to-consumer underwear company EBY, however, is speaking out about this rebrand, stating the importance of championing all women…
Apparel brand Pacsun introduced Pacsun Kids this week, a new line of genderless clothing that caters to children between the ages of four and 14. The line is available on its website, Pacsun.com. Top line Pacsun said the new offering is a natural product extension given the retailer was recently ranked as the third most…
After a year of record store closures, companies large and small are looking to add physical locations with the emphasis shifting from ecommerce to omnichannel retail as the economy reopens. Among them is Psycho Bunny, which began in 2005 as a wholesale menswear line selling in department store chains such as Nordstrom. The retail brand,…
Britain’s Competition and Markets Authority (CMA) launched a formal investigation into fake reviews carried by Amazon and Google to determine if laws have been broken by “insufficient” action being taken to protect online consumers. The manipulation of reviews can have the ability to impact businesses’ star ratings and raise their prominence in terms of display…
Electronics retailer Best Buy is committing to spend at least $1.2 billion with businesses owned by Black, Indigenous and people of color (BIPOC) on everything from the products it places on its shelves to its supply chain and marketing efforts by 2025. “We better serve our customers, employees and communities when there are more diverse…
Value-oriented department store Target unveiled a new sustainability strategy it calls “Target Forward,” with ambitions to “positively impact both people and the planet.” The plan, which the retailer said it spent almost two years developing by gathering input from throughout its business, entails both designing and promoting sustainable brands as well as reducing waste and…
Carhartt named Todd Corley as svp of inclusion and sustainability, a position he will assume beginning June 28, the premium workwear brand announced today. In the newly created role, Corley will be responsible for diversity, equity and inclusion strategies, sustainability initiatives, community partnerships and corporate giving, the company said. He will report to Linda Hubbard,…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
