Hasta La Creative!

Exceptional brands create culture, but most brands reflect culture. Reflecting the culture since mid-March has been a creative challenge, given that millions of people are stuck at home and fearful for their health and economic well being. To make matters much worse, one week ago today, a Minneapolis cop was caught on video murdering a […]

The post Brands Pause to Acknowledge the American Melee and Register Their Sadness appeared first on Adpulp.

Amazon.com is positioned to win right now, but the Seattle-based behemoth isn’t the only winner. For people seeking to buy direct from the maker, Etsy.com is the way to go. Etsy reported first-quarter consolidated gross merchandise sales jumped 32% year-on-year to $1.4 billion. The Brooklyn, N.Y., company is also doing well on Wall Street. Shares […]

The post This Is Etsy’s Moment appeared first on Adpulp.

To prevent the spread of COVID-19, San Francisco and other cities have asked people to only leave their homes for essential goods like food and medicine. Of course, the essential goods can only be made, packaged, delivered to the store, and sold in the store, when thousands of people who do this work leave their […]

The post “Main Street” Retailers Rely on the Local Community for Support in Every Way appeared first on Adpulp.

SXSW is canceled and cash refunds are not available. NBA games are canceled. March Madness is canceled. St. Patrick’s Day parades are canceled. In-person classes at hundreds of universities across the country are canceled. No more than 250 people can lawfully gather in public. Hotel and airline bookings are spiraling down and down. The stock […]

The post American Shoppers Can’t Drive the Economy When They’re Afraid to Leave Home appeared first on Adpulp.

Swedish fast-fashion giant H&M is partnering with the National Football League to offer branded gear to customers beyond American fans, according to the retailer. “H&M is extremely excited to offer fans outside the U.S. the opportunity to purchase NFL-licensed products,” an H&M spokesperson said. On H&M’s website, a variety of men’s jackets, T-shirts and sweatshirts…

It’s a little more than a week into January, and already retailers are revealing results for the holiday shopping season that are mediocre at best. Notably, department store banner Macy’s and retail group L Brands both reported declines in comparable store sales for November and December. Macy’s said its comparable store sales for the two…

Lululemon Athletica has named Nikki Neuburger its chief brand officer, a role she will begin effective Jan. 20, the company announced today. In the newly created role, Neuburger will lead the retailer’s marketing, creative, communication and sustainability efforts, and will report to CEO Calvin McDonald. Neuburger joins Lululemon from Uber, where she served as global…

Hinge is inviting fans to destroy Hingie, the brand’s mascot that dramatically dies when users find a match, in the comfort of their own homes. The dating app has launched an online merchandise store called The Hingie Shop, featuring products that are an extension of the brand’s ongoing “Designed to Be Deleted” messaging. The international…

Cosmetics conglomerate Coty and reality TV star Kylie Jenner named Christoph Honnefelder as Kylie Cosmetics and Kylie Skin’s new CEO, the brand announced today. Coty also confirmed the completion of its purchase of a 51% stake in Kylie Cosmetics for $600 million. The sale, which values Kylie Cosmetics at nearly $1.2 billion, was announced in…

SmileDirectClub, which went public in September 2019, is expanding beyond its most famous product of teeth aligners. The direct-to-consumer brand is debuting an oral care line that includes an electric toothbrush, toothpastes, a water flosser and more at over 3,800 Walmart stores and on walmart.com. It’s yet another move by SmileDirectClub to expand its retail…