Adam Petrick says his degree in theater set him up for his role of a lifetime. After roles in project management, ecommerce and even a stint in China, Petrick is currently global director of brand and marketing at Puma. Even after two decades with the brand, he’s excited to be learning more about leveraging data…
For the third straight year, Flamin’ Hot Cheetos is the nation’s favorite snack brand, according to sales data from goPuff, an app-based delivery service that offers more than 2,500 products from 150 facilities located across the country. Reviewing orders between November 2018 and November 2019, the crunchy version of Flamin’ Hot Cheetos beat out rival…
Sports Illustrated named Megan Rapinoe its 2019 Sportsperson of the Year during a Monday night gala, the first event organized by Authentic Brands Group since it acquired the publication’s intellectual property in May from Meredith Corp. If you didn’t already know, Rapinoe is the outspoken star of the U.S. Women’s National Soccer Team, who helped…
This past Cyber Weekend, which saw $7.5 billion in online sales alone, one marketing slogan cluttered inboxes across the country: “Black Friday Starts Now.” Direct-to-consumer brands, once known for abstaining from the mass retail holiday Amazon affectionately calls the Turkey Five, jumped in whole-hog this year (or continued from years past). Take beauty brand Glossier,…
Away, the direct-to-consumer luggage brand beloved by celebrities and influencers, appointed current COO of Lululemon Stuart Haselden as its new chief executive officer, a spokesperson for the company confirmed to Adweek. Haselden may be seen as a calming force coming in to lead the brand, which has been at the center of a deluge of…
In addition to shopping for groceries on InstaCart, ordering an Uber ride, streaming tunes on Spotify, keeping an eye on Ring security cams and even ordering delivery on GrubHub, you can now keep your thirst for knowledge on tap on the Samsung’s Family Hub Smart Refrigerators. Take oxymoron, Merriam-Webster’s Word of the Day, for example….
According to Nielsen, women consume dozens of hours of media a week. Within that consumption come ads, so the research firm also looked at how ads influence women to try new products in a disparate age of brand disloyalty. Data shows women are really looking for proven value, and are likely to be heavily influenced…
When Lord & Taylor closed its Fifth Avenue flagship in New York last year, it felt like the end of an era. After all, New York’s storied Fifth Avenue also saw the closure of Henri Bendel in 2018 and now this year, Barney’s is facing the same fate. But, like other once storied retail brands,…
Home Depot is making over its tagline to “How doers get more done.” According to a statement from the home improvement retailer, the new catchphrase will be touted in a robust digital campaign, social media and via a series of television ads that will run in the weeks and months ahead, beginning with the SEC…
When Elf Cosmetics first rolled out its hashtag challenge featuring an original song on TikTok, the brand was trying to test out the platform and see how its customers engaged with the company. In the end, there were more than 2 million videos created, with over 8 million streams across Spotify, a record deal and…
Leading up to the holidays, McDonald’s is offering its customers a permanent place online called the Golden Arches Unlimited to shop its branded goods, the fast-food chain said. McDonald’s will offer a rotating seasonal selection, which currently includes items such as a beanie and a holiday sweater, year-round on the online shop, the company noted….
Serta is giving consumers a chance to experience the feeling of a mattress on the soles of their feet. The mattress and bedding company has partnered with hip-hop artist and producer DJ Clark Kent to release a limited-edition sneaker called the iC1. The cool blue and white sneaker, which has a foam insole, was created…
The challenge of returning J.C. Penney’s digital channel to growth now lies on the shoulders of ecommerce veteran Karl Walsh, who joined the department store chain as its chief digital officer effective Monday, the company said today. Walsh has more than 18 years of ecommerce experience and was previously the chief digital officer at jewelry…
The bravest people in our world are often the smallest. Too many people know a child who was forced to confront an inhumane disease. These children are the closest figures humanity has to superheroes, and bringing their stories alive, comic-book style, is the new campaign for the Ronald McDonald House Charities. “McNificents” is a series…
Two decades ago, toy inventor Ron Dubren heard giggles coming from a playground. It was a bunch of kids tickling one other. Inspired, Dubren created Tickles the Chimp. Tickles didn’t make it very far, but after Tyco Preschool combined Dubren’s invention with a Sesame Street licensing deal, the toy became Tickle Me Elmo–so popular that…
Ever since the Agriculture Improvement Act of 2018 passed in late December, merchants have been counting down the days until ecommerce platforms and payment providers made it easier to sell, fulfill and operate a CBD business. Over the past few months, BigCommerce, Shopify and Square started rolling out capabilities, both on their platforms and in…
Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember–in fact, it’s about a quarter of the size of the old stores. Instead of boasting the biggest…
Black Friday started as one standalone day. Then came Cyber Monday, Giving Tuesday, and Small Business Saturday. Stores started opening on Thanksgiving. And suddenly, Black Friday deals were dropping online nearly a full week before the day itself. But even as Black Friday madness has grown, some brands have managed to remove themselves from the…
It’s an article of faith among marketers that members of Gen Z (the age cohort that’s now between 4 and 24 years old) are digitally savvy. They are “tech natives,” we’re told. It’s even said that millennials (whom we were hailing as digital natives only yesterday) are now asking Gen-Z for tech help. This “most…
2019, like the past several years before, hasn’t been the strongest for brick and mortar retail. But for Nordstrom, it’s been a year of brick and mortar highs, with the highest of those coming in October when it opened its much-anticipated New York City flagship store. The space, which sits near Manhattan’s Columbus Circle, just…
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