Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area resident how frequently they get to Alcatraz. For Dubliners, and the Irish in general, there’s a similar answer for the number of trips they take to the Guinness Storehouse each year. The brewery site at…
When Taleah Mona-Lusky got sober, she was told by people in both her professional and personal circles that she should also leave her career in advertising behind. In an industry that celebrates winning a new client with rounds of shots and encourages drinking as a bonding activity, it was difficult for them to understand how…
A few weeks ago, Thomas Hewitt Jones had a double-take moment he’ll never forget. Jones was walking up the block near his home in South London when he passed a road gang working on the street. One of the men was whistling a tune–a daffy but strangely affecting little number he’d no doubt picked up…
So far in 2022, state lawmakers have filed more than 200 anti-LGBTQ+ bills and other policy initiatives, nearly doubling the total for all of last year. Given that context, many LGBTQ+ activists and community members are finding it hard to stomach corporate Pride campaigns from the same brands that donated to those lawmakers leading up…
Despite cyclical pandemic surges, inflation pressures and the lingering anxiety of returning to full-scale live events, the Frieze Art Fair’s agile recovery was successful. Evidence comes in the form of sold-out exhibitions in London, Los Angeles and New York, but the final judgment of its successful return comes from major brand partners that have stuck…
Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients’ media dollars to minority-owned publications. But the industry still has a long way to go. The 4A’s Now. New. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents…
The Pride Parade, as America knew it, came to a crossroads in 2020. The pandemic shut down Pride celebrations that year, and kept many of them off the streets through 2021. Meanwhile, the broader conversations around racial equity that summer led to questions about who events like Pride represented: Were Black, Latinx and Asian members…
While brands and agencies gird themselves for greater economic and regulatory uncertainty, the world’s biggest brands can take comfort in that even in the volatility of 2021, they all got bigger. But it’s the ways in which Apple, Google, Amazon, Microsoft and Tencent maintain their respective order as the top five most valuable marketers, according…
Owin Pierson, a former youth pastor who still battles religious trauma, says the first place he truly felt accepted was on social media. When deciding what brand deals to pursue, he needs to feel confident that a partner will preserve the safe environment he has cultivated on his platform. Pierson, who has an Instagram audience…
There aren’t too many objects you can see on display at New York’s Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team–whose ethos held that post-war living spaces should be simple, beautiful and comfortable–made…
Havas Media Group (HMG) struck a unique data deal that helps it stand out from its competition and sets a new precedent for how agencies and data brokers can work together. Just last week, the group formally announced its partnership with data platform LiveRamp. It’s the first holding company to formalize a relationship with a…
After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…
As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city’s deputy mayor knows visitors’ emotions will include a mix of excitement, apprehension and curiosity. “You will ask, ‘What is happening here in Cannes?’ Many things will have changed.” Thomas Depariente, the deputy…
Rebrands are becoming increasingly popular. A study from software company Templafy found that 75% of U.S. enterprises plan to rebrand within the next five years, and agencies are naturally eager to win over these potential clients. That means, among other things, promising to maintain a brand’s original spirit while also recognizing how culture has driven…
How do you turn a collegiate summer baseball team with 24 home games a year into a 365-day multiplatform brand? Putting a marketing agency in charge doesn’t hurt. When the Portland Pickles were sold in 2017 after just two years in existence, the headlines generally featured new co-owner and former Seattle Seahawks punter Jon Ryan….
On average, Americans paid 8.3% more for everyday goods and services in April compared to the same time in 2021, according to the Bureau of Labor Statistics. This rate of inflation–one of the highest shoppers have seen in four decades–has left some consumers wondering: If companies are raising prices to offset higher costs, why are…
One day in 2002–or thereabouts–a hungover man struggled through the door at 713 S. Las Vegas Blvd. In his arms was a large and heavy plaster sphinx that he needed to get rid of, fast. He’d come to the right place: the Gold & Silver Pawn Shop. A locally renowned business since 1988, it’s also…
Before the metaverse, there was The Sims. For over two decades, the Electronic Arts (EA) gaming franchise has allowed users to enter a virtual realm where they can play God by controlling characters and environments. Lately, as The Sims continues to attract players, the game seems more prescient than ever as people’s real and virtual…
Urban Outfitters caters to younger adults through powder pink Polaroid cameras, distressed band tees and checkered bucket hats, but Gen X mom Laura Goldberg never feels ignored when she tags along with her daughter to the store. “They shouldn’t target me, but their marketing doesn’t alienate me,” said Goldberg, chief marketing officer at marketing company…
Air travel is back. And nobody’s happy. At the end of March, the Transportation Department recorded more than 188,000 flight departures in a week. That’s the most since the 2021 holiday season–and nearly 30,000 more flights since the same time last year. The more than 58 million U.S. travelers who flew in February were more…
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