Throughout his 50-year career in menswear, George Zimmer has seen, selected and sold pretty much every variety of sport coat, from single-breasted to double, corduroy to cashmere, houndstooth to plaids to pinstripes. But despite the millions of jackets he’s looked at, there’s one he can never forget. It’s a 100% polyester number. Big lapels. In…
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the third in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni and Horizon Media’s blu. Like all of the large holding companies,…
As airlines around the world struggle to keep up with travel demand, Airbnb is looking to continue a successful run that began after the earliest period of the pandemic. This spring, the lodging-share company made its “work from anywhere” staffing policy official. The move reflects Airbnb CEO and founder Brian Chesky’s view that “travel as…
“The sales of a brand are like the height at which an airplane flies. Advertising spend is like its engines: while the engines are running, everything is fine, but, when the engines stop, the descent eventually starts.” This is a well-known paragraph written in 1989 by Simon Broadbent in The Advertising Budget: The Advertiser’s Guide…
LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher. The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon–just outside of Portland. LIV Golf promises eight events consisting of…
The past six months has been a game of whack-a-mole for Instacart as multiple challenges have arisen for the grocery delivery brand. A business darling during the pandemic, Instacart cut its valuation by almost 40% to $24 billion in March after originally being valued at $39 billion after its most recent funding round in 2021….
The thick and musty playbook of marketing tactics contains a chapter that comparatively few brands have the nerve to consult. It concerns those gambits that, in the never-ending quest for the public’s attention, are–for lack of more tactful terminology–deliberately ridiculous. Case in point: the recent product reveal from the folks at Wright Brand, part of…
Ask a New Yorker how often they visit the observation deck of the Empire State Building, or a Bay Area resident how frequently they get to Alcatraz. For Dubliners, and the Irish in general, there’s a similar answer for the number of trips they take to the Guinness Storehouse each year. The brewery site at…
When Taleah Mona-Lusky got sober, she was told by people in both her professional and personal circles that she should also leave her career in advertising behind. In an industry that celebrates winning a new client with rounds of shots and encourages drinking as a bonding activity, it was difficult for them to understand how…
A few weeks ago, Thomas Hewitt Jones had a double-take moment he’ll never forget. Jones was walking up the block near his home in South London when he passed a road gang working on the street. One of the men was whistling a tune–a daffy but strangely affecting little number he’d no doubt picked up…
So far in 2022, state lawmakers have filed more than 200 anti-LGBTQ+ bills and other policy initiatives, nearly doubling the total for all of last year. Given that context, many LGBTQ+ activists and community members are finding it hard to stomach corporate Pride campaigns from the same brands that donated to those lawmakers leading up…
Despite cyclical pandemic surges, inflation pressures and the lingering anxiety of returning to full-scale live events, the Frieze Art Fair’s agile recovery was successful. Evidence comes in the form of sold-out exhibitions in London, Los Angeles and New York, but the final judgment of its successful return comes from major brand partners that have stuck…
Many agencies have publicly committed more equitable advertising. They joined pledges, dedicating a certain number of their clients’ media dollars to minority-owned publications. But the industry still has a long way to go. The 4A’s Now. New. Next report on the talent and future of work cites a Salesforce study in which 71% of respondents…
The Pride Parade, as America knew it, came to a crossroads in 2020. The pandemic shut down Pride celebrations that year, and kept many of them off the streets through 2021. Meanwhile, the broader conversations around racial equity that summer led to questions about who events like Pride represented: Were Black, Latinx and Asian members…
While brands and agencies gird themselves for greater economic and regulatory uncertainty, the world’s biggest brands can take comfort in that even in the volatility of 2021, they all got bigger. But it’s the ways in which Apple, Google, Amazon, Microsoft and Tencent maintain their respective order as the top five most valuable marketers, according…
Owin Pierson, a former youth pastor who still battles religious trauma, says the first place he truly felt accepted was on social media. When deciding what brand deals to pursue, he needs to feel confident that a partner will preserve the safe environment he has cultivated on his platform. Pierson, who has an Instagram audience…
There aren’t too many objects you can see on display at New York’s Museum of Modern Art and still purchase for your home. But one of them is the lounge chair and ottoman by Charles and Ray Eames. The fabled husband-and-wife design team–whose ethos held that post-war living spaces should be simple, beautiful and comfortable–made…
Havas Media Group (HMG) struck a unique data deal that helps it stand out from its competition and sets a new precedent for how agencies and data brokers can work together. Just last week, the group formally announced its partnership with data platform LiveRamp. It’s the first holding company to formalize a relationship with a…
After rising to historic peaks during the depths of the pandemic, some publishers’ affiliate businesses have slowed or declined in growth this year due to a variety of factors, tempering hopes that the programs could help media companies withstand market fluctuation. Conversations with media executives and proprietary data shared with Adweek by the affiliate marketing…
As thousands of marketing professionals prepare to return to the French Riviera for the first in-person Cannes Lions since 2019, the host city’s deputy mayor knows visitors’ emotions will include a mix of excitement, apprehension and curiosity. “You will ask, ‘What is happening here in Cannes?’ Many things will have changed.” Thomas Depariente, the deputy…
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