When a billboard went up in Madrid earlier this year displaying the word “carne” (Spanish for meat), it triggered a lawsuit. What appeared to be an innocuous ad for burgers led animal meat associations to fight against the company behind the billboard–plant-based food brand Heura Foods–claiming it had no right to call its products “meat.”…
You may have seen the advertising already: politicians in state primaries jockeying for a spot on the November ballot. While not quite recession-proof, political advertising is more insulated from the adverse impacts of an economic downturn than other sectors, according to five insiders who spoke with Adweek. Politicians, parties and causes see a near-continuous flow…
“Brands are ignoring the problem. They now feel so uncomfortable depicting men because they don’t know how to depict them–so a lot of men don’t feel seen at all,” said Emma de la Fosse, chief creative officer of ad agency Digitas UK. Speaking at a recent Adweek roundtable, which brought together industry leaders to discuss…
To better gauge the state of the media ecosystem, Adweek spoke with the chief revenue officers of 10 premium publishers to discuss the advertising trends they have seen, how they are responding and what they are forecasting. Adweek has kept the identities of the individuals and companies anonymous to keep the conversations candid. Like other…
The arrival of 5G–the fifth generation wireless network–in the top right corner of our smartphones in 2019 was highly anticipated. Blazingly fast speeds would allow whole movies to be downloaded in seconds. Virtual reality would become even more real. And our phones might reliably complete a video call without crashing. However, the intervening years have…
There are several big changes to Adweek’s Agency of the Year awards for 2022. For the first time, Adweek is creating an open submission process to be considered for the publication’s Agency of the Year awards. Additionally, Adweek has added three new awards and tweaked the definition of one of the preexisting awards. This year,…
For more than a decade many political campaigns were fought, and won, on Facebook. But during the 2022 midterm election cycle political media buyers are lessening their investment on the platform. This is partly due to increased difficulty in targeting relevant voters with ads–both from new company policies and challenges Meta’s ad tech has faced…
Note: To make sense of what is quickly becoming a vast and complex agency technology ecosystem, Adweek is reporting on each of the major platforms. This story is the fourth in a series covering agencies’ audience management platforms. Previously, Adweek reported on Omnicom’s Omni, Horizon Media’s blu. and Havas’ Converged. Most people know The J.M….
If you’re one of the 433 million people who have opened Spotify recently, you may have noticed the app has become more interactive. There are Q&As on podcasts where audiences can offer suggestions for future guests. Some audio ads have clickable links. You can even create your dream band – and corresponding playlist – via…
If you happen to be among the 444,000 Instagram followers of L.A.-based Camden “Cammie” Scott, you know the sort of content the perky creator is likely to drop into your feed. She breezes through topics like health, wellness and wardrobe. But the 31-year-old really likes to talk about skincare. An average Instagram video will feature…
When the Philadelphia Flyers introduced Gritty in 2018, the googly-eyed orange mascot became an instant sensation. Whether motivated by joy, fear or intense bewilderment, the internet could not stop commenting on the professional hockey team’s bearded creature. Then came Murph, Nerf’s first-ever mascot. Debuting in June, Murph is an anthropomorphic character made out of 10,000…
Since its limited release in February, a handful of publishers, supply-side platforms and data-management platforms have been experimenting with seller-defined audiences (SDA), a communications protocol developed by the IAB Tech Lab that aims to put audience segmentation into the hands of publishers. Currently, three publishers representing several thousand websites are actively passing bid requests following…
In February, start-up brand Voylok launched its website. A week later Russia invaded Ukraine. The brand had been working for a year to build an ecommerce platform to sell traditional boots handcrafted in Northern Russia and sold from the U.K. After the invasion, the burgeoning brand became untouchable. It is still fighting to survive five…
In the fall of 1966, the London-based film producer Albert Broccoli was strolling around the Tokyo Motor Show when a car grabbed his eye. It was a prototype from Toyota, a sinuous, cat-like coupe called the 2000GT. Broccoli was in Japan to scout locations for his next film, 1967’s You Only Live Twice, the fifth…
Publisher CafeMedia, which runs sales for titles like MacRumors and Stereogum, has managed to recoup millions of dollars in previously blocked ad revenue over the last two years. Between October 2020 and June 2022, CafeMedia detected over 500 million pages with ad blockers running on them. Thanks to ad-block recovery firm Blockthrough, it was able…
As any marketer will know, building consistent long-term brand success is an incredibly difficult thing to achieve–especially in periods of economic upheaval. Having endured a pandemic and now a war in eastern Europe, the last two years have been erratic for global brands to traverse. By comparison, the previous eight years marked a much calmer…
Omnicom Media Group’s largest agency, OMD, found a way to measure attention and harness those metrics, which it now uses in client planning. The Attention Requirement Calculator (ARC) was built with Omnicom’s data strategy arm Annalect. The company tells Adweek the tool saves clients time and money. “Attention impacts every stage of the design process,…
Phrases like “psychiatrip” and “supply pain” probably didn’t make it into Bill Bernbach’s vocabulary. But these terms–which refer to the influx of psychedelic therapy and economic frustration–are examples of the coined vernacular that lives at the core of Day One Agency’s culture reports, also known as its Predictionary. “Projects like the Predictionary help us to…
Could a robot do your job? If you asked any creative this question, the answer would most likely be a firm “no.” But a new experiment in artificial intelligence (AI) art direction has delivered some striking and thought-provoking results that might make some think twice. The “Ad Intelligence” project has reimagined ads for 10 iconic…
The business news publisher Morning Brew, an Axel Springer property, launched its 10th newsletter Monday morning, a product called CFO Brew that aims to reach readers in strategic and corporate finance. The publisher has grown rapidly since selling a majority stake to Insider in October 2020 that valued its business at $75 million. It generated…
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