IPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff to train their replacements.
The New York Times is suing OpenAI for alleged copyright infringement.
The number of chief sales officer roles jumped 58% last year.
UM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.
McCann has won the Hefty and Reynolds Consumer Products business.
GSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.
The deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.
The big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.
Walmart is getting the first tests off the ground that allow advertisers to use shopping data to target Vizio ads, according to three ad buyers who have either been briefed by Walmart or run early tests of Vizio ads.
The retailer won a pitch in February, then dropped the offering.
Adtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
The comedian’s musical number highlights multiple payment options.
Malibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]
The platform uses OpenAI’s Whisper to turn uploaded footage into editable text.
Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.
AKQA has appointed four new global executives as part of a broader restructure.
Huge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
The app is pitching itself as an alternative to social media.
The used-car retailer is moving from The Martin Agency after a competitive review.
A report on trend reports reveals a sea of sameness.
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