Jun
13
Social Media Week 2025 Sessions – Day 1
Posted in: UncategorizedSocial Media Week was a positive and healthy incubator of conversations and ideas.
Jun
12
Pitch Deck: Olyzon Raises $5M to Bring AI Agents and CTV Show-Level Targeting to the US
Posted in: UncategorizedThe platform reaches over five billion monthly impressions.
Jun
12
Madwell’s Chris Sojka Tries to Sell $19M Jet Amid Legal, Financial Chaos
Posted in: UncategorizedThe CEO of the recently-imploded indie agency Madwell is liquidating a private jet he bought less than a year ago.
May
23
EXCLUSIVE: IPG Mediabrands Lays Off Dozens as Analytics Roles Move Offshore
Posted in: UncategorizedIPG Mediabrands reporredly laid off 35–40 analysts this week without warning, as it offshores junior roles and asks departing staff to train their replacements.
May
21
A Federal Judge Ordered OpenAI to Stop Deleting Data. Here’s How That Could Impact Users’ Privacy
Posted in: UncategorizedThe New York Times is suing OpenAI for alleged copyright infringement.
May
21
The Job Titles Replacing the Chief Marketing Officer
Posted in: UncategorizedThe number of chief sales officer roles jumped 58% last year.
May
16
UM Wins 7-Eleven Media Business as Parent Company Nears $50B Sale
Posted in: UncategorizedUM has been named media agency of record for 7-Eleven, adding a $70M account as the retailer’s parent company considers a $50B sale to Circle K owner Couche-Tard.
May
16
McCann Wins Hefty and Reynolds Ad Business
Posted in: UncategorizedMcCann has won the Hefty and Reynolds Consumer Products business.
May
14
Video Ads on Gas Pumps Led to 12% More Applebee’s Visits, Study Shows
Posted in: UncategorizedGSTV worked with IPG Magna to measure the impact of its video-on-the-go ads.
May
12
View the Pitch Deck that Won this AI firm $5.5M to Move Budgets from Meta to CTV
Posted in: UncategorizedThe deck notes that ROI on existing channels like Meta and Google has declined from 50% to 37% due to saturation.
May
07
EXCLUSIVE: Michael Kassan’s 3CV Is Spending $3M on a Cannes Beach Takeover
Posted in: UncategorizedThe big budget beach is a pivotal moment for Kassan, who founded 3VC in June 2024 after his MediaLink exit.
May
02
How Walmart Is Said To Want $200,000 Minimums for Vizio Ads
Posted in: UncategorizedWalmart is getting the first tests off the ground that allow advertisers to use shopping data to target Vizio ads, according to three ad buyers who have either been briefed by Walmart or run early tests of Vizio ads.
May
01
Walmart Pitched Its Adtech To Retailers. Now It’s Pulled the Plug
Posted in: UncategorizedThe retailer won a pitch in February, then dropped the offering.
Apr
18
‘Complete AdX-Ad Manager Separation:’ Here’s What Ad Experts What From a Google Breakup
Posted in: UncategorizedAdtech industry leaders want to see Google spin off parts of its adtech business or allow for greater integrations across the ecosystem.
Apr
18
Will Ferrell Belts Another Fleetwood Mac Tune in New PayPal Ad
Posted in: UncategorizedThe comedian’s musical number highlights multiple payment options.
Apr
17
Barbieland Down Under: Mattel Is Bringing Its Malibu Barbie Café to Australia
Posted in: UncategorizedMalibu Barbie Café, an immersive pop-up event that launched in New York and Chicago in the summer of 2023, is going international. The experiential café is currently open in Austin, […]
Apr
17
Capsule’s Pitch Deck Helped It Raise $12M—and Land Brands Like Instacart and HubSpot
Posted in: UncategorizedThe platform uses OpenAI’s Whisper to turn uploaded footage into editable text.
Apr
16
This Startup Helps Marketers Understand What AI Says About Them. Here’s the Pitch Deck It Used To Nab $5.75M
Posted in: UncategorizedBrandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.
Apr
14
AKQA Names Four Global Chiefs Following Reorg
Posted in: UncategorizedAKQA has appointed four new global executives as part of a broader restructure.
Apr
10
Huge Folds In Hero Digital, Adds AI and Performance Marketing Muscle
Posted in: UncategorizedHuge is integrating fellow AEA-owned agency Hero Digital and retiring the brand as it expands its capabilities in AI, marketing, and commerce.
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