When you think of SiriusXM, your hand might instinctively reach for the radio button on your dashboard. However, since Suzi Watford arrived at the audio business as its first chief growth officer (CGO) from Wall Street Journal (WSJ) in January 2023, she’s been trying to connect the dots between its in-car listeners and digital streaming,…
Diners at the Jos? Andr?s hotspot called China Chilcano–a funky, neon-lit Peruvian restaurant in Washington D.C.–will be among the first in the U.S. to try cultivated meat beginning today. On the menu for foodies who were quick enough to snag the limited reservations, which sold out in four minutes: “Anticuchos de Pollo,” grilled cell-cultivated chicken…
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
Earlier this year, crowds of onlookers gathered outside Louis Vuitton stores in Paris, London, New York and Tokyo to catch a glimpse of legendary Japanese artist Yayoi Kusama. From the shop windows, strikingly lifelike robots of Kusama-dressed in her signature polka dots–gazed out at the spectators, occasionally blinking or waving. At the height of Kusama’s…
Even though she’s worked there for 19 years, Christina Panos vividly recalls her first day at the Corcoran Group. It was 2004, and the luxury real estate firm at 660 Madison Ave. had hired her on as its first chief marketing officer. Panos arrived with a respectable resume (three years each at J. Walter Thompson…
At the Women’s World Cup in Australia and New Zealand, the ideal of equal pay for women’s and men’s players remains elusive. Evening out endorsements have proven similarly tricky, but brands are increasingly stepping in to bridge the divide. Yes, thanks to a new collective bargaining agreement signed with U.S. Soccer last year, the U.S….
John Stuart, the former head of the Quaker Oats Company, once told a colleague the following over lunch: “If this business were to be split up, I would be glad to take the brands, trademarks and goodwill, and you could have all the bricks and mortar–and I would fare better than you.” If this were…
For the MSG Sphere in Las Vegas–a ginormous dome in the desert with a reported $2.3 billion price tag–there’s no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the…
One of the most important reasons agency CEOs flock to Cannes each June is for their clients. It’s an opportunity to wine and dine with countless partners, build bonds and secure current–or even new–business. But not all clients are alike–some value their agency partnerships as extensions of their own teams, while others are notorious cost-cutters…
A bank that lends only to lawyers already meets an incredibly specific demand. Targeting those litigators individually makes it personal. When Adweek last checked in with legal lender Esquire Bank, it had teamed with creative agency Park & Battery to launch an award-winning Better Call Saul-inspired campaign that sought out trial lawyers where they worked….
Despite the frustration and disappointment many marketers can feel while trying to do their jobs, they should take solace in a recent trend: Business leaders are talking up the gravitational pull of brands–especially to investors. The focus on brand has sharpened during the Covid-19 crisis and the ongoing spike in prices for everyday goods and…
Media agencies don’t want to be media agencies anymore, and they haven’t for a while. Omnicom Media Group (OMG), the Omnicom subsidiary that oversees the holding company’s media agencies OMD, PHD and Hearts & Science, is the latest example of how media agencies are shapeshifting. In recent years, OMG leadership implemented a series of organizational…
Big business-to-business firms often get their hands on artificial intelligence first, but their smaller counterparts need the technology just as much. A report from data and analytics firm Integrate found that 38% of b-to-b marketers are facing budget cuts in 2023, while 40% are eliminating staff. While those budget cuts are decreasing field and event…
Agency account directors may not get much press or public accolades, but a good account person can be responsible for keeping the lights on at any agency. On paper, an account manager is responsible for overseeing advertising and marketing campaigns within the agency. They work across departments, from creative to accounting and project management teams…
He set up boxing’s upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events–and the pro wrestling/mixed-martial arts…
Agency holding groups, including WPP’s Ogilvy, IPG, Omnicom Group and Havas, are taking a more strategic approach to how they use generative artificial intelligence internally and with clients, a further indication of the industry getting to grips with the burgeoning tech. Over the last six months, more agencies have formed cross-department AI task forces to…
Among the many dark developments of the Covid-19 health emergency were those YouTube videos of what’s come to be known as organized retail theft. Odds are you’ve seen at least one. A man strolls into a San Francisco Walgreens, fills a large trash bag with stuff, then rides out the front door on a bicycle….
Now that the pandemic has ebbed and festivals are packed again, brands need to ask themselves a question: Are you hanging in the back watching the crowd and hoping they’ll buy from your tent, or are you part of the party? According to entertainment and sports analytics company SponsorUnited, LiveNation–which hosts Lollapalooza, Rolling Loud, Austin…
Something happened at the 2023 Cannes Lions International Festival of Creativity that has never happened before in the event’s 70-year history: A chief financial officer spoke on stage. That CFO was Mastercard’s Sachin Mehra, who co-led a session at the Palais with Raja Rajamannar, the company’s chief marketing and communications officer. Mehra, standing before an…
Business-to-business advertising is unparalleled in its detail. It will tell you what a product is comprised of, its capabilities, its capacity and its potential impact on a potential client’s business. It may even throw in a few reassuring percentages and multipliers just to punctuate its point. What it doesn’t often do is tell you how…
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