Wendy’s has long supported adoption, but now the company is putting it front and center with a national advertising campaign and an adoption hub on its website.
     |
Procter & Gamble and ConAgra, two consumer-product giants that once battled each other for market share, are combining their ad dollars to advance a good cause.
| |
The company is beginning a carefully orchestrated campaign, seeking support from members of Congress, state officials and leaders of nonprofit and minority-led groups.
| |
In a cause-marketing coupon campaign, High Ridge Brands, which makes soap and hair care brands like Zest, Coast and Alberto VO5, is donating its products to families in need.
| |
A North Carolina charity that fights homelessness and poverty urges donors to purchase naming rights to everything it needs, from a can of corn to caseworkers. Donors receive personalized certificates that can be shared in social media or printed as posters.
| |
Along with donating $250,000 to the nonprofit Peace One Day, Axe is promoting it on its website and Facebook page.
| |
For six weeks, Kiehl’s is donating all the net profits from the sale of its Midnight Recovery Concentrate to the Keep a Child Alive organization.
| |
The Pearson Foundation will pay $7.7 million after the New York State attorney general found that it had repeatedly broken state law by helping develop products for its corporate parent.
| |
Welch’s, the grape juice maker, is encouraging users of the Vine video-sharing app to participate in a promotion it has created to distribute the company’s products to impoverished American families.
| |
In a crowded field, turning to humor and parody, even the risqué.
| |
The altruistic shoemaker Toms is blazing a trail for like-minded companies with a new online store that features retailers with a social bent.
| |
The Movember charity, a mash-up of mustache and November, raises money for men’s health issues. Brands like Just for Men are eagerly teaming with the organization.
| |
A unit called TMI, as in “Too Much Information,” will offer services including research, strategy related to mobile devices and text messaging, social media and Web site production.
| |
When shoppers buy two Clarins items at Macy’s, Clarins will donate $1 to an antihunger group, the equivalent of paying for 10 school meals.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
