Hasta La Creative!

On June 14th and 15th in NYC, the moon became the iconic slice of lime on our bottle. We worked with top universities and astrologists to find the perfect location and time to capture the attention of people who’ve seen it all: New Yorkers. We call this event Luna Corona. It was covered by media across the globe. And one billboard traveled round the world.

Advertising Agency: Cramer-Krasselt, Chicago, USA
Agency Account Director: Renee Chez
Account Service: Kaya Much, Brittany Saito, Katie Kellows
Management Supervisor: Paul Elam
Agency: Cramer-Krasselt , Chicago
Chief Creative Officer: Marshall Ross
Group Creative Directors: Derek Sherman, Jimmy Olson
Executive Creative Director: Derek Green
Associate Creative Director: Rick Standley
Copywriters: Derek Sherman, Kris Kennedy
Art Directors: Jimmy Olson, Rick Standley
Brandon Knowlden
Executive Producers: Scott McBurnie, Cheryl Lindquist
Art Buyer: Melissa Grein
Photography Studio: District 7 Media
Photographer: Andrew Geraci
Editing Company: Whitehouse Post
Editor: Dan Zabinski
Music: Nylon Studios, New York

Advertising Agency: Sonda, Vižinada, Croatia
Creative Director: Jelena Šimunovi? (Sonda), Sean Poropat (Sonda), Anselmo Tumpi? (Sonda)
Designer: Tina Erman (Sonda), Zvjezdana Vuki? (Sonda), Aleksandar Živanov (Sonda), Davorka Tumpi?
Photographer: Domagoj Kuni?
Interactive application: Mirko Trkulja
Wish-Box construction: Višen Slamar and Sonda
Web: Euroart and Sonda
Filming: Zoran Mikletic?, Goran Škofic?, Dina Ronc?evic?
Film production: Zoran Mikletic?

So DDB Brussels cam up with an interesting idea for Pedigree that both promotes the brand as well as encourages people to take their dog for a 30 minute walk each day. The brand placed bus shelter posters all around Belgium. The boards acted as signposts guiding dogs and their owners on several predetermined paths, 7 in all, throughout the city.

The posters also encourages people to share their dog walking experiences on the Pedigree Facebook page for a chance to win a free Pedigree sample pack.

Stealbanksyny.com does not exactly have a ring to it, but the new site created by two NYC digital ad folks – Derek Evan Harms & Damjan Pita of Razorfish and AKQA, respectively by day – is an interesting bit of content to check out as Banksy’s unofficial October art tour comes to an end. Users can find a map of New York that shows where FREE Banksy art is all over the city. Each FREE bubble links to an image of the art. People have already stolen some of the work, whether it be traffic cones, car doors, or wall art. On the site, in big block letters reads the rallying cry, “Better Ours Than Theirs.” Underneath that in a bright orange rectangle is, “Get it before the MOMA gets it!” And then, of course, is the famous Picasso quotation that has been mimicked by everyone from Quentin Tarantino to Steve Jobs: “Good artists copy, great artists steal.” At least there’s no ambivalence.

Banksy has encouraged people to shake things up instead of simply following the rules. And stealing – or borrowing with no plans of returning – his street art is the perfect way to honor the man’s words. Besides, MOMA already has enough art.

New Career Opportunities Daily: The best jobs in media.

From production company The Famous Group comes the above pre-kickoff 3D opener meant to pump up the Houston Texans crowd and help them momentarily forget that they’re currently on a five-game losing streak. Bear in mind that they’re only seven games in right now. Yep.

Despite what the Transformers-esque Megabull would have you think, the Seattle Seahawks actually defeated the Texans during this Sept. 29th game by a score of 23-20. In case you missed it, Texans QB Matt Schaub called an audible late in the 4th quarter that demanded his offense lift him onto their shoulders to create a massive stack of football players somewhat resembling Megabull. The Seahawks defense countered by turning into a large bird of prey with the help of billionaire owner Paul Allen‘s record-breaking 50-yard wide hang glider.

As the Megabull tried in vain to jump-punch the Megahawk, the Megahawk swooped in circles around the Reliant Stadium rafters. After Megabull succumbed to fatigue, Megahawk snatched the football from the right horn of Megabull (also Schaub’s right arm), took it to the end zone, and ate it. As football fans know, this is the robot equivalent of a game-winning field goal, securing victory of the Seahawks. As Megahawk flew home to regurgitate pieces of the football for its young to feed on, the Houston crowed turned their ire  Matt Schaub, and the “Fuck Megabull” chant was heard far and wide throughout Texas that day. ‘Twas truly a harrowing moment for the game of football.

On top of this elaborate tale from the gridiron, The Famous Group would like to note that this video was created in cooperation with New Zealand animation shop, Flux Animation, and that this video was specially made for the debut of Reliant Stadium’s new 14,549 sq. foot Mitsubishi Diamond Vision screen, the world’s largest in-stadium HD video screen.

New Career Opportunities Daily: The best jobs in media.

Following on the heels of the massively successful centennial “Daily Twist” campaign, Draftcb has teamed up with media agency PHD,  which won JC Decaux’s “Fame – The Agency Edition” competition and secured €150,000 of media space, for an outdoor campaign dubbed “Dublin Twist.”

“Dublin Twist” celebrates unique landmarks and events around Dublin, by depicting them in the medium of Oreo. The fifteen “twists” include Oreo depictions of the maze at Iveagh Gardens, the Bram Stoker festival, the Hugh Lane Gallery, the Abbey Theatre, the Dublin Writers Museum, and others. Draftfcb London’s ECD David Harris describes the aim of the campaign: “Through the iconic images of OREOs, this campaign invites people to get together and discover the less well known, more unconventional parts of Dublin,” he said. The sixteenth and final “twist” on Dublin institutions will be based on a winning suggestion from one of of TheJournal.ie’s readers.

In addition to the aforementioned installations, the campaign will also transform Dublin public transportation. In addition to public bus wraps, a wrapped train called the Oreo Express will dispense Oreo samples at Dublin’s Pearse Station. That is going to make some kids very, very happy. On October 28th, the brand will support runners of the Dublin Marathon with a good luck message and goody bag contribution. The campaign runs through November 4th and also includes print, experiential and social media aspects.

The “Dublin Twist” campaign is a fun and playful extension of the idea from a successful (also fun and playful) campaign. It’s really a can’t miss. What’s not to like about minimalist interpretations of a city’s lesser-known landmarks and events, depicted using only Oreo cookies? Let’s hope Oreo continues this “twist” trend further, as it has worked excellently for the brand and offers a seemingly endless array of possible variations. Credits and more images after the jump continued…

New Career Opportunities Daily: The best jobs in media.

L’artiste Mia Pearlman a réalisé ce magnifique ensemble sculptural appelé «Uplift». Ce travail de commande est presenté à Boston, à l’extérieur et à l’intérieur des locaux de Liberty Mutual Insurance. Des oeuvres d’une grande beauté à découvrir dans une vidéo dans la suite de l’article.

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: BJ Galinato, Nhat Linh Pham, Dang Thuong Do
Copywriter: Mike Ramsy
Photographer: Dang Thuong Do
Producer: Xuan Nguyen
Account: Alfred Leitao

Advertising Agency: Ogilvy & Mather Vietnam, Ho Chi Minh City, Vietnam
Executive Creative Director: Todd McCracken
Art Directors: BJ Galinato, Bao Chau Ngo
Copywriter: Mike Ramsy
Photographer: BJ Galinato
Producer: Xuan Nguyen
Account: Alfred Leitao

Got a pet on the prowl? Afraid Sparky's a sex addict? Then Animal Instinct Pet Condoms are for you. Too bad they're also fictional. Outdoor and online, the San Francisco SPCA is trolling people with the ridiculous concept of animal condoms to draw attention to the serious issue of pet overpopulation. When you try to dig deeper on the site to learn how to talk to your pet about protection, the site reminds you that the only real way to fix the problem is to spay and neuter. The fact is, of the 6 to 8 million pets that land in shelters each year, barely half are adopted. The rest get euthanized. So before the situation gets even more out of hand, go ahead and lop off Fido's joy berries. It's a lot easier than putting a rain jacket on his junk every time you go to the doggy park.