Hasta La Creative!

Some young ad students, who you may remember from this QR code eulogy, wanted to do something to help the over 3,000 homeless people in San Francisco. But, like most students, they were broke. So they decided to employ the knowledge they learned in ad school as a tool to make a difference.

The group came up with creative signs, designed to attract attention and increase the likelihood people would give money, and handed them out to willing homeless men and women around San Francisco. These signs included slogans like “My start-up needs more investors,” “Invested in MySpace. Here I am,” and my favorite, “For every dollar you put, a Justin Bieber fan dies.” While some may question whether these signs make light of the difficulties of homelessness, people aren’t used to seeing humor employed in such a situation, and it may be just the thing to attract the attention of those who would normally ignore more traditional pleas for help. At any rate, it seems that the project was well-intentioned. It’s hard to say whether their efforts made a difference, although they make it seem like the signs helped in the above video. Let us know what you think of the project in the comments section. Credits after the jump.

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New Career Opportunities Daily: The best jobs in media.

While digital renovation was happening at Piccadilly Circus we showcased the progress via an iconic McDonald’s fry and a dollop of ketchup

Advertising Agency: Leo Burnett, London, United Kingdom
Creative Director: Adam Tucker
Copywriter: Alison Steven
Art Director: Liam Bushby
Photographer: First Base
Head of Art: Lance Crozier
Graphic Design: Pam Gaillard, Marc Donaldson
Typographer: Marc Donaldson, Pam Gaillard

Advertising Agency: DKP, Paris, France
Creative Director: Daniel, Mathias
Art Director: Daniel
Copywriter: Mathias
Illustrator: Daniel

Making a city self-promo is hard enough without having to compete against a crack-smoking homicidal mayor who has become a big-bellied joke of a scandal around the world. Toronto-based john st.’s “More Than Ford” compilation video of all things pleasant in its hometown attempts to do just that for a Canadian city that has been the unfortunate butt of the news for too long. The project comes from a good place, but the execution is typical, and as a result, uninteresting.

I think there’s a way to do this, to help Toronto separate itself from Rob Ford, but doing so would require a more self-aware, confrontational approach. john st. repeatedly puts out quality work, but this spot feels much too clean for the circumstances. Every city has people doing cool gymnastics in parks and drinking coffee. What makes this interesting and specific to Toronto? Where is the voice? It’s out there, but it doesn’t sound like a benign, glossy magazine cover.

Credits and a brief disclaimer after the drug-free jump.

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New Career Opportunities Daily: The best jobs in media.

Have a tattoo that you regret? Maybe that Alex Rodriguez ink seemed like a good idea at the time. Maybe you thought you’d always love 98 Degrees as much as you did in 1999. But getting a tattoo removed is hard, right?

McCann, Toronto is working on dispelling that conception with their new work for laser removal center Fading Fast. They’ve created an outdoor campaign featuring billboards of tatted-out individuals. The catch? The tattoos can be peeled off to reveal that they are, in fact, coupons for 50% off tattoo laser removal at Fading Fast. McCann’s video for the campaign, featured above, shows people interacting with the posters and gradually removing all the tattoos. Bonus points go to the agency for featuring the music of The Ramones.

The campaign is a clever way of making tattoo removal seem easy, while also giving those who might be interested in removal incentive to go directly to Fading Fast. We suggest Chris Brown avail himself of their services if he’s in Toronto any time soon. Credits after the jump. continued…

New Career Opportunities Daily: The best jobs in media.

Advertising Agency: Cossette, Vancouver, Canada
Creative Director: Michael Milardo
Art Director: George Lin
Copywriter: Pierre Chan
Director of Account Services: Chris Miller
Strategic Planner:Ute Preusse
Account Supervisor: Robyn Smith
Account: Philippa Groom, Megan O’Rourke
Producer: April Haffenden

Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Creative Director/ Art director: Jean Robaire
Creative Director/ Copywriter: Kara Goodrich
Photographer: Billy Siegrist
Print Producer: Mike Musano
Art Producer: Betsy Jablow
Jr. Print Producer: Rose Dionicio

JWT Brazil, the agency responsible for the “91 Rock Clock” progressive wake-up app and turning Brazilian teen mag Capricho into an iPhone amplifier for Coca-Cola FM has a new project raising breast cancer awareness for A.C. Camargo Cancer Center.

Dubbed the “Anti Cancer Paste Up,” the project uses the graffiti and tagging around Sao Paulo to raise awareness for breast cancer. The narrator of the spot remarks that everyone always assumes the graffiti was done by male artists. So JWT used painted posters over the graffiti of several artists, in each case pasting over an image of a breast with a post-mastectomy image, in an attempt to spread the message that breast cancer “is a real problem and…can happen to anyone.” The WPP-owned agency hopes that the “youthful language” of graffiti can help them reach young women and convince them to get breast exams that can result in a 90% treatment success rate. It’s the kind of innovative and unusual approach we’ve come to expect from JWT, and should turn some heads to raise awareness of an issue that’s much too easy to ignore. Credits after the jump.
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New Career Opportunities Daily: The best jobs in media.

Advertising Agency: BCube, Milan, Italy
Executive Creative Director: Francesco Bozza
Associate Creative Director: Sergio Spaccavento
Client Creative Director: Arturo Dodaro
Art Director: Matteo Fabi
Copywriter: Andrea Bomentre
Graphic designer: Matteo Fabi
Account Director: Paola Borroni

Dogs need at least one good walk a day to stay healthy and fit. To encourage these walks, Pedigree promoted city walks all over Belgium making use of JCDecaux and Clear Channel’s bus shelter advertising network. Unique posters guiding people from bus shelter to bus shelter allowing them to walk their dog.

Advertising Agency: DDB, Brussels, Belgium
Creative Director: Peter Ampe
Creatives: Gertjan De Smet
Account team : Francis Lippens, Chloé Naessens, Kirsten Vanderbeke, Anita Jerez
Strategic Planner: Maarten Van Daele
Digital production: Bert Gybels
Graphic Design: Coraline Barbe, Gregory Klarfeld