Advertising Agency: Leo Burnett Dubai Creative Directors: Peter Bidenko, Nabil Rashid Art Director / Illustrator: Rafael Augusto Junior Art Director: Mahdy Elhosseny Copywriter: Sunny Deo Via [AdsOfTheWorld]
Now that Creature has offered its twist on window shopping during the holidays, the Seattle-based agency returns with another outdoor effort of sorts, which it’s dubbing “You Were Here.” Celebrating the clash between “vanity and voyeurism,” the shop has adorned its storefront window with what seems to be a two-way mirror not unlike one you’d see in any interrogation during a cop drama. Well, just as you’d imagine, Creature’s eyes are on you as well and by using two laptop-controlled cameras complete with motion-sensing programs, the agency captures the various passersby and posts the images to a Tumblr site.
As Creature explains, the goal of “You Were Here” is to not only gain attention from pedestrians, but play up the fact that many of those wandering by have no idea what the hell the agency does. We’re not sure if this somewhat invasive, but fun effort makes it any clearer, but enjoy the show if you’re in the neighborhood while it lasts.
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Mexican paper and notebook brand Scribe, with help from La Agencia Viva! and La Doblevida, married old media and new with Scribe Billboard. For the campaign, the brand hired an independent artist to live inside (behind) a blank billboard for ten days and paint it based on tweets sent to hashtag #ScribeBillboard.
The campaign received boatloads of mainstream media attention as well as participation by celebrities and other artists who visited the billboard and helped add to the creation. There was also an appearance by popular Latin American band Molotov.
No word on how much paper the brand sold.
Advertising Agency: Fuel, Lisboa, Portugal
Creative Directors: Marcelo Louren Ço, Pedro Bexiga
Copywriter: Marcelo Lourenço
Art Director: Pedro Bexiga
Tv Producers: Pedro Silva, Rita Santos
Account: Sérgio Resende
Production Company: Sync
Director: Flávio De Sousa
Dop/editor: Bruno Calado
Graphic Producer: Luis Silva
Media Planner: Teresa Pereira Da Costa / Havas Media
Media Provider: Teresa Lopes / Jc Decaux
To raise awareness on the important issue of girls’ low body image, we build a huge folded billboard in Tel Aviv’s biggest square. The billboard invited
mothers to join the conversation.
“Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.”
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded
Hendrix Studio is a musical rehearsal studios, where young bands perfect their skills.
Problem: Musicians stop rehearsing as the way to the big stage seems too hard for them.
Insight: Young musicians doubt their talent. Idea: Telling young musicians that there is a rock star in every one of us.
Solution: Poster in which a spermatozoon which reached the ovule first is metaphorically compared to a rock star on the stage. And there is a crowd of admiring fans before the stage. These fans are also spermatozoa which never reach the ovule so they never become rock stars.
Advertising Agency: Twiga, Moscow, Russia
Creative Director: Mikhail Elagin
Art Director: Grant Abovyan
Copywriter: Sergey Fedorov
Designer: Mikhail Chebanu
Tenho visto diversas campanhas de conscientização sobre escravidão recentemente. Será a influência global de Glória Perez? Rezemos pra que não. O tema é importante.
Em Atlanta, EUA, um caminhão com mulheres no papel de escravas foi transformado em outdoor ambulante ao vivo. A ação chamou atenção (pra não dizer, chocou) das pessoas que andavam tranquilamente nas calçadas.
Trata-se de uma campanha da ONG End It, tentando mostrar que o tráfico de mulheres como escravas sexuais tem relação com a realização de grandes eventos esportivos.
A criação é da SapientNitro.
Post originalmente publicado no Brainstorm #9
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Advertising Agency: Contagion, New Zealand
Executive Creative Director: Bridget Taylor
Art Director: Daniel Walton
Associate CD / Copywriter: Verity Dookia
Designer: Phila Lagaluga
Account manager: Emma Woods
Production: Bootleg
Nike is using holographic 3-D advertising to promote their new “Free” running shoe. The first-of-their-kind ads, which are running in outdoor locations in Amsterdam, project a holographic image demonstrating the key feature of the shoe—its flexibility. Nike free shoes are specifically designed to let your feet move more naturally and freely than traditional athletic shoes. Over time, this helps make your feet stronger. The hologram shows the shoe bending forward and back to simulate its flexibility. The ads sit in a Holocube, which is transparent so people can see the shoe from all angles, and brightly lit to attract attention of passersby—day or night.
Media Partner: JCDecaux
Advertising Agency: Publicis Conseil, Paris, France
CCO : Olivier Altmann
Creative Director : Olivier Altmann
Copywriter : Thierry Lebec
Art Director : Bénédicte Potel
AD Assistant : Magali Valencia
Account Managers : Gaëlle Morvan, Patricia Denis-du-Péage
Photographer : Benny Valsson
Art Buyer : Anne Traonouil (Elysian Fields)
Advertising Agency: Lg2 Quebec, Canada
Creative Director: Luc Du Sault
Art Director: Vincent Bernard
Copywriter: Vincent Bernard
Accountant: Eve Boucher
Producer: Julie Pichette
Illustrator: David Boivin
Photographer: Marc Couture
Advertising Agency: Cossette, Vancouver, Canada
Co-Chief Creative Officers: Matthew Litzinger, David Daga
Creative Director: Michael Milardo
Art Director: Cameron McNab
Copywriter: Kate Roland
Producer: April Haffenden
TSA Stunt Manufacturer: Metropolitan Fine Printers
Group Account Director: Anne Buch
Account Director: Karen Babiak
Account Executive: Shirley Lam
Media: OMD
28 years in prison. These billboards were published in central and specific points on Obama’s planned road trip during his official visit to Israel on 20-22, and were there to greet him on his way. Jonathan Pollard is an American who passed classified information to Israel while working as an American civilian intelligence analyst. He pleaded guilty and received a life sentence in 1987. Because his crime occurred prior to November 1, 1987, he is eligible for parole, and may be released on November 21, 2015.
Advertising Agency: Saatchi & Saatchi, Tel Aviv, Israel
Executive Creative Director: Nadav Pressman
Art Director: Kamil Mekhti
Copywriter: Oren Meir
Production: Dorit Gvili
Media: Gabi Attal
There are two kinds of Major League Baseballs fans. The first is the type that gets stoked for the season every spring, keeps up through May, gets bored as hell, and tunes back in around September if his or her team has a legitimate shot at the postseason. The second fan is the diehard nerd. Think of the odd bunch of New York sportswriters who started what would become Fantasy Sports in the 1980s. Think of someone like Nate Silver, who got his start in the intricacies of baseball metrics before he became the numbers-driven face of the 2012 presidential election. This type of person, typically one who suffers from a severe case of Obsessive-Compulsive Disorder, is the driving force behind keeping Major League Baseball alive in an era where the NFL continues to rise is popularity.
With a new contraption, MLB and New York-based agency Breakfast (of “Bike With a Brain” fame) are going to make the palms of baseball nerds sweat. Mission Control, a large interactive device that now resides at the MLB Fan Cave in Manhattan, allows weirdos to see, in real time, statistics about MLB games currently in progress. With more than 30 switches adorning the 20-foot long electronic thingy, fans can see metrics like strikes, home runs, stolen bases, and tweets because why the hell not. It even plays a pretty little light show, because baseball fans love pretty little light shows.
See more on Breakfast’s website here.
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The outdoor ad campaign uses the illustrations of Noma Bar to depict both sides of a core political debate in the US: individual freedom versus government regulation. These illustrations will appear at key locations in New York, Chicago, Los Angeles and San Francisco as outdoor ads and mobile billboards. Each illustration represents one side of an issue; when flipped it cleverly illustrates the opposite view. People are encouraged to take a photo of the side they support and upload the photo to Instagram and/or Twitter using the hashtag #VoiceYourView. A microsite (www.guardiannews.com/VoiceYourView) will capture submissions and track votes on all the issues. The site will also include Guardian articles to introduce readers to open journalism and the Guardian as a whole.
Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Creative Director: Caprice Yu
Art Director: Devon Hong
Copywriter: Matt Clark
Art Buyer: Deb Spokony
Print Production: Lauren Fertitta
Head of Strategy: Sarah Watson
Strategy Director: Colleen Leddy
Strategists: Sam Jesse, Angela Sun
Account Director: Rossa Hsieh
Account Coordinator: Marshall Kerns
Mechanical Artist: John Connolly
Advertising Agency: Spenat, Karlstad, Sweden
Art Director: Erik Nilsson
Copywriter: Marcus Sjögren
Advertising Agency: Loducca, Brazil
Creative: Alex Adati, Gregory Kickow, Marcelo Rosa, Patrick Matzenbacher, Rafael Beretta, Raphael Franzini
Creative Director: André Faria, Cássio Moron, Fábio Saboya, Sérgio Mugnaini
General Creative Director: Guga Ketzer
Account Executive: Fabiane Veiga, Paula Ventura, Anna Paulino
Creative Executive Producer: Ana Luisa André, Sid Fernandes
TV Producers: Karina Vadasz, Indaiara Pelizario, Filipe Rodrigues
House Producer: Reclame
Illustrator: Gregory Kickow, Rafael Beretta
Client Approval: Carol Scholz de Camargo, Victor Barbieri
Advertising Agency: TAXI, Vancouver, Canada
Executive Creative Director: Kevin Barclay
Creative Director: Matt Bielby
Art Director: George Lin, Derek Anderson
Copywriter: Alex Bird
Producer: Denise Carefoot
Account Director: Ben Tarr, Stephen Ward
Print Producer: Leah Fladgate
Account manager: Amber Foss
Durante dez dias, a ilustradora Cecilia Beaven vai praticamente morar em um outdoor instalado na Cidade do México. Atendendo pedidos através do Twitter, ou se inspirando com as mensagens, ela desenha na placa dia e noite.
A ação é da marca de papelaria Scribe, que está documentando a arte no site scribebillboard.com, além de realizar streaming ao vivo. Para participar, basta publicar um tweet com a hashtag #ScribeBillboard.
A criação é das agências Viva! e La Doblevida.
Post originalmente publicado no Brainstorm #9
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In Germany recently, moviegoers got more (or less) than their money’s worth when a trip to the theater turned into a lesson on empathy. Havas Dusseldorf and fiftyfifty, a magazine for the homeless, teamed up to increase awareness about how those less fortunate struggle to survive in the cold. Customers sat in freezing movie theaters and were given blankets, so they could experience firsthand how the homeless spend nights and winters. On screen, a short documentary played, where homeless people were interviewed about the simulation. As you’ll see in the clip above, the temperature in the movie theater dipped to 46 degrees Fahrenheit, which one homeless interviewee describes as “cosy.”
The campaign, titled “Frozen Cinema,” is meant to inspire donations–we all know the homeless endure the harshest of conditions, but just experiencing some of what they go through for an hour could change anyone’s perspective. Think about it the next time you go to the movies and absently destroy a bag of popcorn and say something like, “it’s too cold in here.”
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