Incredible Tweet-Inspired Illustrated Billboard Gets 60-Second Spot to Match

Mexican stationery company Scribe won a Bronze Lion in Cannes for its "Scribe Billboard" campaign, in which artist Cecilia Beaven lived inside a blank billboard like a shoemaker's elf for 10 days and added illustrations to it based on tweets from the public. (The finished work can be seen above.) The illustrations have now been turned into a 60-second cartoon by Vetor Zero/Lobo, and the results—featuring characters like a rabbit DJ, a surfing giraffe and a taxi driving Pegasus—wouldn't be out of place on Adult Swim. Really. I could see something like this paired with Adventure Time, no problem. Via The Inspiration Room.

More about the billboard's creation:


    

Ilustradora “vive” em outdoor e transforma tweets em arte

Durante dez dias, a ilustradora Cecilia Beaven vai praticamente morar em um outdoor instalado na Cidade do México. Atendendo pedidos através do Twitter, ou se inspirando com as mensagens, ela desenha na placa dia e noite.

A ação é da marca de papelaria Scribe, que está documentando a arte no site scribebillboard.com, além de realizar streaming ao vivo. Para participar, basta publicar um tweet com a hashtag #ScribeBillboard.

A criação é das agências Viva! e La Doblevida.

Scribe
Scribe

Scribe

Brainstorm9Post originalmente publicado no Brainstorm #9
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