Jinx dog food began its life as an exclusively direct-to-consumer brand, launching just before the pandemic in early 2020 and growing rapidly since, with 40% month-over-month increases in its sales so far this year. Now the celebrity-backed startup is branching into Target, with a 400-store rollout–and it’s kicking off its biggest marketing push to date….
A new brand called Smarty Plants will take you down a time-sucking rabbit hole of vintage commercials, ’80s pop culture, fantasy, music and sci-fi on its colorful website, which is decorated with digital UFOs. And through its packaging, it promises “free knowledge” to anyone who scans a QR code. The “Get Smarty Plants” Instagram feed…
As advertising gets incrementally more progressive, fitting depictions of motherhood–breastfeeding, in particular–remain a hotly debated subject within the industry. Brands have been especially slow to include breastfeeding images over the years, despite the public’s increasing support toward mothers who feed in public. But recent campaigns from Nike, Frida Mom and Tommee Tippee indicate an energy…
Out of Home media planning and buying agency Kinetic France has formed a partnership with Hivestack, a programmatic digital out of home (DOOH) business, to offer a new solution to the French market. The programmatic DOOH partnership, run by Kinetic France’s subsidiary Screenbase, will run across around 15,000 premium digital screens across the country. Kinetic…
Having candid conversations about mental health has always been at the core of Madhappy’s mission, but the lifestyle brand took its messaging to a new level during Mental Health Awareness Month in May. Madhappy released “Optimism Is Everywhere,” its first out-of-home campaign with 30 billboards placed across Los Angeles to remind city dwellers to check…
Verizon Media is beefing up its digital out-of-home (DOOH) advertising offering just as vaccines become more widespread and the masses return to the street as parts of the country slowly reopen. Top line Verizon Media already powers DOOH inventory in both its supply- and demand-side platforms. Now the company is using its identity graph and…
In general, traditional out-of-home ad performance has never tried to compete directly with internet advertising directly–until now. The Out of Home Advertising Association of America (OAAA) is updating its guidelines to recommend shifting to an impressions-based measurement system. The goal is to provide forecast and “reconciled-as-delivered” daily impressions, versus the customary method of relying on…
It’s been a huge year for at-home food ordering. But now, Seamless is ready to hit the streets to meet the customers where they increasingly are: outside. Seamless just launched a digital out-of-home campaign in New York City to capture consumers’ attention as they enter or pass public transit. Ads have been placed on Urban…
After the Covid-19 pandemic cratered marketing budgets more significantly than any event in the modern era, there’s an understandable desire to figure out what’s to come. Attempting to predict events beyond three months in advance might seem like outright folly, but ad spend forecasts and reports are emerging in rapid succession–and seem to agree on…
In the marketing world, the line between embarrassing mistake and well-crafted opportunity is a notoriously blurry one. Companies (and the U.S. president) often say their gaffes were actually intentional, leaving many to decide for themselves. That seems to be the case with Ikea in Bahrain, where the retailer raised eyebrows with a storefront ad that…
Court Crandall is a positive person. He also an advertising legend and Hollywood storyteller with one infectious idea after the next. Crandall’s latest idea, The Positivity Magnet, is an interactive installation that helps draw positive thoughts and emotions from the people who encounter it. It’s like a waterless wishing well, but with wishes that others […]
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These outdoor ads are great. For one, they’re legible from a car, train, bus or on foot. Also, the ads do not mention the product name or company name. There’s no logo to make bigger. By taking an intelligent minimalist approach, there’s room in the campaign for the customer to “do the math.” Created by […]
Creative agency Leo Burnett London and the Design Museum, have launched the museum’s new purpose campaign, called ‘Design: Humanity’s Best Friend’, celebrating the impact of design in everyone’s lives. The campaign aims to show how design is integral to everyday life and highlights the museum as a must-see destination in London this year. Lord Mandelson, […]
The post Leo Burnett/London Helps To Elevate Role of Design in Society appeared first on Adpulp.
Gin is a spirit on the rise. Global alcohol consumption dropped last year, but gin’s popularity continues to soar. Vogue speaks of London’s fast-moving gin renaissance. Actor Ryan Reynolds bought Pacific Northwest–based craft brand Aviation Gin. According to data published by the International Wines and Spirits Record (IWSR), the juniper-infused distillate experienced an eight-percent sales […]
The post Tanqueray Says This Is Gin, and Gin Is In appeared first on Adpulp.
Out-of-home advertising is a growing field that is filling an important niche for marketers today. According to Crunchbase, Eaze, a cannabis delivery company founded in 2014 and backed by $51.5 million in funding, said it uses billboards because it has no other choice. The company can’t advertise through Facebook, Twitter, or Instagram, and neither Apple […]
The post Out-of-Home Advertising Is A Business Driver And/Or A Public Nuisance appeared first on Adpulp.
There are more than 20,000 phone calls placed to domestic violence hotlines nationwide every day. The need couldn’t be any greater—20 people per minute are physically abused by an intimate partner in the United States. This equates to more than 10 million women and men in one calendar year. Clearly, people need help, but reaching […]
The post Don’t Question Yourself, He Did Mean To Hurt You appeared first on Adpulp.
Grocery store advertising is the home of coupons, free-standing inserts, and shelf-talkers—not the stuff that drives most ad people to work in the morning. That being said, advertising that truly connects with people is about finding an opportunity where none existed before. Lowes Foods and Winston-Salem ad agency, The Variable, are finding ways break through […]
The post Taking Risks In A Safe Category Like Grocery Is Fucking Awesome appeared first on Adpulp.
HMH, with offices in Portland and Charlotte, won a Rosey Award this week for their in-airport advertising for Palmetto Bluff, the high end Lowcountry resort located between Hilton Head Island, SC and Savannah, GA. The campaign reminds visitors to Savannah/Hilton Head International Airport that true Lowcountry adventure awaits them just across the state line. By […]
The post Lowcountry Luxury Within Reach, Geographically Speaking appeared first on AdPulp.
When a giant technology company releases an innovative new product, the creative community must experiment with it to see what the technology can do, and how it might be used to entertain or inform customers. McCann Lima, for one, has Google’s Cardboard figured out. The agency created a breakthrough sampling program and virtual-reality experience for […]
The post Billboard Disrupted appeared first on AdPulp.
Havas Chicago certainly knows how to stop pedestrians in their tracks with its office-window installations for Breast Cancer Awareness Month.
Last October it set up peep-show windows, but the peepers got a bit of a shock when they looked inside. This year’s effort, which launched Tuesday and runs through the end of the month, features a Plexiglass room in the lobby filled with 3-foot boob balloons—latex spheres painted to look like breasts.
Brightly colored window decals invite passersby to come inside at 36 E. Grand Avenue and just have a good old time playing with them.
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