Hasta La Creative!

The New York and Atlanta offices of BBDO launched a new campaign for AT&T, introducing the network’s new Ticket Tuesdays offer, which allows AT&T customers to bring a friend to the movies for free on Tuesdays.

A series of comedic spots promote the new program, showing how the deal lets you bring along any type of friend.

Maybe it’s just that we find it the most relatable, but the approach works best in the down-to-earth “Married Friend.” In the ad, a chef calls up his married buddy and asks if he can join him at the movies on Tuesday, describing the Ticket Tuesdays deal. He asks his wife, who tells them they made plans to “sit on the couch together on Tuesday,” but then tells him to go anyway. The decision waffling then continues until the man eventually decides to go.

Two 15-second spots, “Sentimental Friend” and “Impulsive Friend” apply a similar approach to an overly-sentimental friend and a friend who impulsively decides to leave his hospital bed to go to the movies. In the 30-second “Boyfriend,” a college guy asks a girl to the movies, but she decides she’d rather borrow his phone and bring her boyfriend. It kind of feels like a scene that would  go down in a modern version of Undeclared. Each ad manages to fit in a description of the offer in a fairly convincing way while also getting to the point with its comic narrative, even if the humor doesn’t always land as intended.

The campaign arrives amidst a U.S. creative and media review, which AT&T launched last month. It launched today on AT&T’s social channels and will roll out soon on broadcast, pre-roll and, naturally, in cinemas. Digital and social components from BBDO and Organic will support the effort.

Credits:
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Matt MacDonald
Creative Director//Copy Writer: Kevin Mulroy
ACD//Art Director: Bianca Guimaraes

Head of Integrated Production: Dave Rolfe
Group Executive Producer: Julie Collins
Senior Content Producer: Whitney Collins
Executive Music Producer: Melissa Chester

Managing Director, BBDO North America: Mark Cadman
Managing Director: Doug Walker
Group Account Director: Lesley Brown
Account Director: Khari Mpagazehe
Account Executive: Jenn Wang

Production Company: Arts & Sciences
Director: Matt Aselton
Director of Photography: Corey Walter
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Head of Production: Christa Skotland
Producer: Zoe Odlum
Production Supervisor: Bailey Reeves

Editing Company: Arcade Edit
Editor: Dave Anderson & Sean LaGrange
Executive Producer: Sila Soyer
Assistant Editor: Elizabeth Parsons

Visual Effects: Spontaneous
Head of Production: Chris Decker
Executive Producer: Bryce Edwards
VFX Supervisor: Andy Milkis

Sound Design (Impulsive Friend): Trinitite
Sound Designer (“Impulsive Friend”): Brian Emrich

Audio Mixing: Sonic Union
Audio Engineer: Steve Rosen

This morning we have an update and some breaking news regarding Ogilvy: the agency made its Coke Zero win official and won new business from client Kimberly-Clark.

On the Coke front, a source tells us that an internal memo regarding the win (which we broke last month) recently circulated around the agency’s offices. The source noted that this is the first major agency move made by top marketer Wendy Clark since she assumed leadership of Coca-Cola North America in May.

The following tweet from Ogilvy CMO Lauren Crampsie seems to confirm that the party started last week…

(more…)

New Career Opportunities Daily: The best jobs in media.

It’s kind of surprising, we suppose, that Organic has never had a chief marketing officer up to this point, but the Omnicom-owned agency has now filled the newly created role with the promotion of Tracy Richards, who works out of the New York office. The 13-year Organic vet most recently served as group director/global business development. Richards’ CMO appointment comes as part of a “restructuring” of Organic’s biz dev efforts that’s being led by the agency’s CEO, David Shulman.

Along with the Richards promotion, sources familiar with the matter tell us that Organic has also won Kohler, KC Professional (adding to the agency’s portfolio of KC brands), and another, yet-to-be disclosed new business win on the West Coast that the agency just won in “a competitive pitch” with Razorfish. We’ll keep you posted when we find out what the new biz actually is.

New Career Opportunities Daily: The best jobs in media.

Studio créatif autrichien basé à Vienne, Atelier Olschinsky nous propose des illustrations du plus bel effet, jouant sur les couleurs et les formes, obtenant ainsi un rendu de grande qualité. Plus d’images de ces posters appelés Organic Series pouvant être achetés sur le site internet de l’atelier.

To expand and clarify upon tipsters’ quotes from earlier this week, we’ve received confirmation from sources familiar with the matter say that the agency has cut approximately three percent of staff ACROSS network–not just in San Francisco–including a couple of creatives. From what we’ve been told, this is part of the Omnicom-owned agency’s CEO David Shulman‘s assessment of talent based on, you guessed it, client needs. But, on a positive note, our sources add that Organic is hiring, and if you recall, has brought on staffers including CSO Monik Sanghvi, appointed Audrey Melofchik as New York GM and of course, most recently, has welcomed Digitas alum Sarah Montague in the same latter role in San Francisco.

New Career Opportunities Daily: The best jobs in media.

It took a couple of weeks, but as per usual, our sources were spot-on as Organic has confirmed that Sarah Montague has taken over as SVP/general manager of its San Francisco office. Montague essentially replaces Alle Aufderhaar, who left for the client side a few months ago. The new Organic SF GM arrives from Digitas, where she spent the last two years as SVP/marketing, first in Chicago on Kraft and Kaiser Permanente before helping open the latter agency’s Bay Area branch, where she helped secure digital AOR duties for the likes of eBay and Taco Bell.

Now at Organic SF, Montague will not only oversee staff as is expected, but a client roster that includes Nike, Quaker and Nature’s Way. During her career, the exec also had a stint at SVP/group management director at Draftfcb, where she handled CRM/multi-channel efforts for VW.

New Career Opportunities Daily: The best jobs in media.

With eight-year agency vet Joe DiMeglio getting bumped up to EVP/chief client officer two months ago, Omnicom-owned agency Organic has looked within and found his successor in Katie Healey, who has spent the last two years as SVP/group account director at Team Detroit. Healey, who now takes over as SVP/general manager of Organic’s Detroit office, will oversee its Motor City-based accounts including Volkswagen, Kimberly-Clark and Hilton.

This move marks Healey’s second tour of duty at Organic, where she last served as something called “engagement manager” (or group director in layman’s speak). During her career, Healey has also served on the account side at the likes of Digitas Detroit and Campbell-Ewald.

New Career Opportunities Daily: The best jobs in media.

Well, Organic’s answered our question from 10 days ago as the Omnicom agency has indeed found a replacement for Amy McAllister, who served as general manager of its New York office before splitting for JPMorgan Chase. Taking over for McAllister in NY is Audrey Melofchik, who’s been with Organic for nearly two years and most recently served as SVP/engagement management.

Along with Melofchik’s appointment, Organic has welcomed back Monik Sanghvi (pictured) to serve as its chief strategy officer. The Detroit-based exec originally worked at the agency over a decade ago as group director, strategic services before assuming senior-level positions at the likes of Digitas and Team Detroit. Staying in Detroit for a minute, Joe DiMeglio, who took over for James Heughens as SVP/general manager of Organic’s Motor City office nearly a year ago, has been promoted to chief client officer.

New Career Opportunities Daily: The best jobs in media.