Apple Officially Takes More Ads In-House

The strained relationship between Apple and TBWAChiatDay has reached a new stage.

Two months after unflattering email exchanges between Apple’s head of marketing and TBWA’s Media Arts Lab surfaced as part of the extended Apple vs. Samsung copyright battle, Bloomberg was the first outlet to report that the company will now be creating more (if not all) of its TV spots in-house.

An Apple spokesperson reminded Bloomberg that the internal team, which “includes at least two people Apple hired away from Media Arts Lab”, is responsible for recent spots like this one:

The shift has been in the works since early 2013, with Apple deciding to take control of more production duties and build up its own team rather than search for a new agency.

Other outside hires include at least two higher-ups from Wieden+Kennedy: Tyler Whisnand and Bill Davenport.

No one at MAL–which recently went through some staffing changes of its own–offered a comment to Bloomberg, so the current and future status of the partnership remains unclear. 72andSunny CEO John Boiler did weigh in, however, calling the company’s decision to hire from within MAL “…an indication of some seriously broken trust.”

New Career Opportunities Daily: The best jobs in media.

W+K Names Colleen DeCourcy as Partner

WK_ColleenDeCourcy2_300dpi

Wieden+Kennedy has named Colleen DeCourcy as the newest partner in its global network.

DeCourcy most recently served as Global Coexecutive Creative Director; she joins Dan Wieden, Dave Luhr, Mark Fitzloff, Susan Hoffman, Tom Blessington, Bill Davenport, John Jay, Neil Christie, Tony Davidson and Kim Papworth on the partner team.

DeCourcy worked at W+K for only eighteen months before the promotion; prior to joining the agency, she founded her own shop called Socialistic, which she ran as CEO and chief creative officer. The release states that, during her time at W+K, she has “extended the creative department’s capabilities beyond advertising, into both experience and product design.”

Her full ad industry resume includes stints in leadership positions at TBWA New York, JWT and Organic.

New Career Opportunities Daily: The best jobs in media.

And Now, Here’s Your Full 2013 Grand CLIO Winners List

In case you’re not attending or could care less about the 2013 CLIOs on May 15 at the Museum of Natural History in NYC, here’s a quick breakdown for you. A jury including W+K Entertainment president Bill Davenport and Wunderman EVP/chief creative officer Nick Moore have decided to bestow the award show’s highest accolade to the brands/agencies/people below. See if you agree or disagree and go here for more information.

·       Hall of Fame, Design: Turner Duckworth, San Francisco

·       Hall of Fame, Film & Print: DDB New York

·       Hall of Fame, Audio: The Richards Group, Dallas

·       Agency of the Year: Marcel Worldwide, Paris

·       Agency Network of the Year: Ogilvy & Mather, New York

·       Production Company of the Year: Biscuit Filmworks, Los Angeles

·       Advertiser of the Year: Google

·       Brand Icon: Coca-Cola

·       Lifetime Achievement: George Lois

·       Honorary CLIO: will.i.am & Patricia Field

New Career Opportunities Daily: The best jobs in media.